Monica Snyder

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Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them. Consumers are spending more time online, visiting more platforms than ever before. Therefore, digital marketing is an important way to spread brand awareness and convert potential customers. But with so many evolving trends in digital marketing, keeping up and mastering best practices isn’t always easy. Below, a panel of Young Entrepreneur Council members discusses some of the common hurdles entrepreneurs face when dealing with digital marketing and offer their advice on overcoming them.

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Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome. However, not all entrepreneurs utilize the benefits tech offers them to its fullest potential. This lack of adoption is partially due to how many options there are available and how obscure some of the methods are. Luckily, these eight professionals from Young Entrepreneur Council have some tried-and-true tech hacks that can significantly improve the efficiency of your business processes.

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These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them. Without a proper view of the market, a business has no chance to resonate with the consumers most likely to buy their product. In the past, the best way of interacting with consumers was to simply put out an ad in the most-seen public medium at the time and hope it would land on fertile ground. Thankfully, the approach has changed in modern days, and now we have a lot more tools to offer us in-depth insights into what our ideal customers like and dislike. Using this as a basis, we can adapt our marketing attempts to appeal to those customers. The question now is, how do we obtain that data? Market research tools go hand-in-hand with e-commerce and internet marketing. Visitors to a website provide the best and most accurate picture of the kind of people the website already attracts. Using this data as a baseline, a business can feed it into an analytics engine and get back valuable information about the kind of customers already coming to its site. Based on those results, the business can then adjust its marketing push to reach out to a broader demographic or drill down into converting more of those visitors to buyers. There are many layers that marketing data reveals that can be priceless to a business looking to raise its conversion rates. Today, a business that doesn't depend on market research to guide its advertising and marketing is at a distinct disadvantage to other companies that do. The companies that make the best use of available tools will be more successful in reaching out to their ideal customers. Here, 20 associates of YEC discuss their favorite market research tools and explain how those solutions can help any business achieve its marketing goals.

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If you’re a driven entrepreneur who also wants to make time for family, a home-based online side hustle may seem like a great idea. While this type of work offers more flexibility than a side business you have to run on-location, being at home doesn’t mean it’s easy to find balance. Managing your day job, your side hustle and family – not to mention taking care of yourself – is a lot to handle, but it is possible. Below, eight successful entrepreneurs give their best advice on how to successfully manage this balancing act.

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These bad habits can have a lasting effect on your daily productivity and efficiency.

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Technological advancement offers us lots of tools that can make our lives easier as entrepreneurs. Mass communication, social media and the ability to connect are hallmarks of the 21st century. Even daily work is a lot simpler, thanks to products such as Slack or Github, which allow remote management of teams. More than anything else, constant connectivity ensures that everyone within the business can be "in the know" at all points in time. Even so, tech is such a wide-ranging field that it's easy for a business owner to be spoiled for choice. To help young entrepreneurs have a better grasp of what's going in the world of tech, eight associates of Young Entrepreneur Council share their best tech hacks for getting more done in their daily work life.

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Entrepreneurs usually have to locate a source of funds to make their dreams into a reality. Sometimes, all you have is an idea, and as good as that idea is, unless you know how to get funding, it'll remain a thought in your head. Convincing people to invest in a business is more than just laying out the positives and negatives. Finding the right pitch for the correct type of investor is crucial in securing their financial help. But what method works with which investors? To guide you on your quest to land investors, eight members of Young Entrepreneur Council share their insights into how to source funding, using their own experiences to help you figure out your path. They offer their ideas below.