Anna Anisin

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Generative AI is changing how marketers interact with their target demographic, creating new opportunities for creative campaigns and generating significant outcomes.

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Tracking key performance indicators (KPIs) can be an excellent way to measure the overall health of your business and predict its future successes or failures. From customer satisfaction to the cash conversion cycle, there are numerous metrics business leaders can track that will give them valuable insights into the inner workings of their businesses. Ensuring you’re paying attention to the right metrics may even save you from making costly mistakes that could be difficult to recover from. With that in mind, the members of Young Entrepreneur Council recommend tracking these 11 KPIs if you want to dive deeper into the data behind your company’s performance.

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With vacations, warm-weather activities and a renewed sense of energy to occupy your mind, staying productive in the summer months can sometimes be a difficult task. But whether you’re an entrepreneur trying to grow your business or a busy professional trying to get through a project, finding ways to maintain focus is key to being able to do your best work. Luckily, you don’t have to sacrifice your summer in order to stay productive. According to the members of Young Entrepreneur Council, it’s all about balance. Here, they discuss some of their best tips for how to find your focus and stay productive when the joys of summer are making you feel a bit distracted.

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The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time—with recent uncertainty surrounding potential TikTok bans in several countries leaving businesses wondering how to best maintain their social media presence. Despite these challenges, businesses must stay adaptable and learn to navigate these changes to succeed in their social media marketing efforts. To help you ensure success in an ever-changing social media landscape, members of Young Entrepreneur Council share their tried-and-true social media marketing tips for businesses.

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Here's how companies can leverage large language models (LLMs) and generative AI for marketing and what they should keep in mind when doing so. 

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Let's discuss how machine learning has evolved the marketing industry and how companies leverage it for profits and growth.

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The holiday season is a joyous time of year—but for many companies, it can also be stressful and chaotic. Backed-up workloads, increased customer pressure and a general sense of urgency can all start to weigh on leaders and employees alike, leading to reduced productivity and low team morale.  So when work starts to feel too chaotic and overwhelm sets in, fall back on this advice from the members of Young Entrepreneur Council. Below, they each share one tip they have for regaining order amid holiday chaos and getting your team and your company back on track for the new year.

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When your company has a small team but a growing amount of work, it can be easy to let overwhelm set in. While a big boom of business is often a positive sign of success, it can sometimes feel like a negative side effect when your team isn’t able to handle all the new work that’s coming in.  When you’re a company leader, it’s important to set the tone for your team and to give direction and guidance for how to proceed during such an exciting yet stressful time for the company. To help ensure your small team doesn’t feel overwhelmed, consider the following advice from the members of Young Entrepreneur Council. Below, they share their thoughts on what you can do as a leader to help your team conquer their workload and achieve success moving forward.

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When it comes to organizing your business events, there can be a dilemma on which of these event formats would be most suitable for you.

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With the proliferation of virtual events, things have become more competitive and only organizers with the best promotion strategies will attract an audience.

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Remote work arrangements used to be few and far between, but ever since the pandemic, more and more companies are operating fully remotely. Although those who adopted a remote model early on have likely fallen into a rhythm, those new or established businesses that are now deciding to go fully remote may still be struggling to adapt to and manage remote teams—especially if they operate on a global scale. Different time zones, varying employee locations and a lack of a centralized physical office space can be difficult to contend with, let alone all the other factors that come into play with remote work. To help business leaders get a better handle on things, a panel of Young Entrepreneur Council members share their best advice for companies working remotely with a global team.

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If organizing a hybrid event, here are some important KPIs that you can use to measure its success.

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If your organization is contemplating diving into the hybrid event experience, here are six steps to help you get started with your plans.

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Every aspiring entrepreneur starts out with a great idea. Some people turn this idea into a side hustle and sell a small amount of their product or service, while others succeed at expanding their businesses quickly and widely. However, many quickly discover that running and growing a business is hard work and may struggle to sustain their fledgling startup. Those who have business ideas that start off slowly may wonder if the struggles they're facing are obstacles that can be overcome. Below, 10 members of Young Entrepreneur Council weighed in on some reasons why someone might not be cut out for entrepreneurship.

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Webinars have increased in popularity since the world has gone virtual and they’re only expected to maintain their prevalence. Many companies are now looking to create webinars to expand their reach, connect with their audience and establish themselves as industry thought leaders. When done correctly, these virtual sessions can be just as effective and engaging as in-person meetings. To help you create an educational and helpful webinar for your business, 10 members of Young Entrepreneur Council share their best advice. Follow their recommendations as you plan your next online business event.

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The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to host virtual get-togethers instead and connect with our target audiences online.

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Creating high-quality video content requires you to invest in the right tools and technology. To someone who is just getting started, this can all feel very overwhelming. The good news is that you’re not alone.

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The biggest question to work through is which components should be virtual versus in-person.

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In-person events were halted in March, which meant event organizations had to evaluate their event tech needs — and quickly.

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Use these tried-and-tested tips help you pivot and make a smooth transition to digital events.