Shu Saito

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When searching for the right company to join, hopeful job seekers often consider professional development opportunities to be a major incentive to apply. However, for businesses with budget limitations, providing employees with the best development opportunities can be a challenge. Fortunately, some savvy businesses have found ways to create a culture of continuous learning and employee growth without breaking the bank. To that end, 13 Young Entrepreneur Council members weigh in with their best budget-friendly strategies for employee professional development.

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Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from your brand on Instagram differs from the messaging they receive in their email inbox, how can the customer trust what your brand is trying to say or sell? Similarly, if logos, fonts, colors or other design choices for your brand vary by platform, you may be giving off a disjointed, unprofessional look that can be off-putting to customers. To prevent this from happening, you should always strive for brand consistency across all marketing platforms. To share their expert advice on how to do so, the members of Young Entrepreneur Council discuss the top tips they think all entrepreneurs should know about creating a consistent image for a brand.

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Networking and seeking help from peers in your industry can be an intimidating prospect for many professionals. The fear and anxiety associated with networking can often hinder one's ability to create meaningful connections. Below, 14 Young Entrepreneur Council members share valuable tips and strategies to banish those networking fears and anxieties. With these tips, you will feel empowered to build strong industry relationships in the world of business with confidence, ease and success.

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As the year draws to a close, small service-based businesses face the challenge of not only reflecting on their past performance but also positioning themselves for success in the upcoming year. But how can these businesses stand out in the crowd to truly distinguish themselves and set a solid foundation for the year ahead? Here, 15 Young Entrepreneur Council (YEC) members answered the following question to help small businesses rise above the competition and pave the way for a bright 2024.

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To stand out from other candidates, job seekers are increasingly called on to earn certifications, learn new skills and develop their personal brands. However, these rapidly shifting expectations have led to common misconceptions among job seekers about what it takes to get hired. Here, 11 Young Entrepreneur Council members share their perspectives on these common misbeliefs and the advice they would give to job seekers instead. Consider their insights to gain clarity on how prospective job candidates can develop the right strategies to land the jobs of their dreams.

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Public speaking is an invaluable tool for personal and professional growth, but it often strikes fear into the hearts of even the most seasoned professionals. The task can be daunting, especially for those new to the experience. But despite the nerves and anticipation, there are ways that any public-speaking newbie can put their best foot forward, showcase their brand or company and get the word out while on stage. Below, 10 Young Entrepreneur Council members share the best advice they have for nailing a first-time public speaking event.

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When it comes to communicating with customers, every company has their own way of doing things. Whether it’s following the “the customer is always right” rule or following a pre-written script designed to deescalate conflict, each customer service team draws on their past experiences to communicate with customers in the most effective way. But as this is a process that evolves over time, the practices you follow now may not be the same ones you used when you started. To shed some light on their own experiences with customer communication, eight members of Young Entrepreneur Council each share the best lesson they ever learned about communicating with customers and the impact that lesson has had on how they do business now.

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In his 2023 report, the U.S. Surgeon General reported that millions of Americans are lonely, not just at home, but also at work—and this continues to be an ongoing issue. While this trend began before the pandemic isolated millions of individuals from their families and friends, these feelings of loneliness have only increased since. As one’s work makes up a significant part of a person’s life, finding ways to seek connection with co-workers and build a sense of belonging and camaraderie is key to addressing this ongoing problem. So how can employers help? Here to share their insights, 10 business leaders from Young Entrepreneur Council weigh in on what employers can do to ensure their teams feel connected and supported at work, and discuss why doing so is so important for everyone’s well-being.

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The modern work landscape is dotted with transient employees hopping from job to job, making the recruitment and onboarding journey a costly affair for employers. With the rise of the gig economy and the allure of diverse experiences, retaining talent has become an uphill task. Yet, within this trend, there are candidates seeking stability and a lasting professional journey—you just have to find them.  Here, 12 Young Entrepreneur Council members explore the strategies businesses can leverage to ensure they're selecting candidates eager to establish long-lasting professional roots.

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As inflation continues to take its toll on the economy, many professionals are looking for ways to increase their income. While some may choose to take their talents elsewhere and seek a higher-paying job, or even add on to their workload by taking on a potentially lucrative side hustle, others are content with their current career of choice and would rather earn their bump in pay another way: a raise.  However, unlike applying for a new position at another company, the path to achieving a salary increase at your current job may not feel as clear. That’s why we asked nine members of Young Entrepreneur Council to share their best tips for how to successfully negotiate a salary increase and why doing so can help you get the increase in pay you deserve.

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Getting promoted or moving into a new role at your company can be a difficult path to take if you’re not sure how to get there. While you may feel you’re ready for such a change, you may still need certifications, new skills or more experience that can give you the resume you need to take on this new role. Rather than guessing what further qualifications you may need, it can be helpful to reach out to your manager first. By asking the right questions and starting the right conversations, you can learn a lot about what problems your company faces and what you can do to help tackle them. To help get you started, the members of Young Entrepreneur Council each offer one question they believe you should ask your manager if you're looking to both improve in your current role and advance in your company and career.

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It’s perfectly human to have “off” days—those when you can’t help but feel distracted by every little thought or feeling that enters your mind, or when smaller, less important tasks suddenly seem necessary to complete immediately. It can be difficult to get into a state of deep focus or even to find a normal amount of motivation on days like these, which means your productivity and ability to get things done can drastically decrease. Business leaders are no strangers to these kinds of off days, but thankfully the leaders of Young Entrepreneur Council have found a few solutions to recommend. Below, they each discuss one method they use to find their motivation for work even when they’re feeling distracted and how you can implement each tip to regain your own motivation.

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Running a business from the comfort of your home can be both rewarding and challenging. While a home-based business offers flexibility and convenience, it can also blur the lines between work and your personal life, leading to burnout and a lack of work-life balance. Here, Young Entrepreneur Council members share some of the strategies that can help home-based business owners set boundaries and maintain a healthy balance between both aspects of their lives.

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With the average user interacting with around nine to 10 apps a day, businesses are wise to create functional mobile apps to complement their existing digital presence. However, many companies make the mistake of creating an app that’s merely an extension of their desktop website and don’t take into consideration special features which may make the mobile user experience that much better. But if businesses are looking to increase not only customer retention but also overall customer satisfaction in the long run, they may want to consider including some of the following features, as recommended by the members of Young Entrepreneur Council. Even including just one of these nine features could greatly improve your app’s user experience.

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While personalization may be easier to accomplish in the e-commerce space, that doesn’t mean brick-and-mortar stores are out of luck when it comes to personalizing the customer experience. With face-to-face interactions acting as a strong advantage, brick-and-mortar retail stores can create unique, custom experiences tailored to individual customers’ needs. To do so, however, they’ll want to follow the recommendations made by the members of Young Entrepreneur Council. Below, they share eight ways brick-and-mortar stores can offer customized, personalized experiences to their customers and how doing so can help separate them from their competition.

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When it comes to business cybersecurity, there's no such thing as "too small a target." If your company uses poor cybersecurity practices, leaving sensitive customer or company data at risk, hackers can exploit those vulnerabilities to accomplish their goals—no matter how big or small your company is. In the same way, however, cybersecurity doesn’t have to require major capital to implement. Below, eight members of Young Entrepreneur Council each share one practical, affordable way a company of any size can protect itself and its data from hackers and phishing attacks, and why these methods are so effective.

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For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humorous trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video-sharing capabilities make it the perfect platform for increasing transparency with your followers and building the trust necessary to attract new consumers. But how should you get started? Here, eight members of Young Entrepreneur Council offer a few of their recommendations. Consider implementing one or all of these creative ideas into your video marketing strategy to build a better relationship with your current customers and draw in new ones as well.

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Often, the leaders we remember the most are the ones who inspire us to take action or to better ourselves and make an impact. To be inspirational in this way is a goal many leaders dream of achieving, yet it’s not a skill that always seems to come naturally to those who try.  Thankfully, there are a few steps you can follow to help put you on the right path. Here, 10 members of Young Entrepreneur Council each offer up one step leaders can take to be more inspirational day to day and discuss why developing this trait will benefit you, your team and your company overall.

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As employees grow more concerned with inflation, employers may be left wondering what they can do to help. A happy workforce is a productive workforce, and wrestling with the uncertainty that comes with rising prices and economic turmoil can leave any professional feeling a little off their game. So what's one effective way employers can help support them? As business leaders themselves, the members of Young Entrepreneur Council have a few ideas. From a little reassurance to assistance with everyday expenses, there are a multitude of ways companies can offer increased financial stability to their staff. Consider implementing any of the following seven suggestions to give your employees some economic peace of mind.

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Though they are often set with the best of intentions, it’s not uncommon for New Year’s resolutions and the motivation to meet them to fall by the wayside after a few weeks or months into the new year. Busy personal lives and stressful workdays can end up getting in the way, with “just getting by” taking precedence over any push to accomplish more than the status quo. But according to the members of Young Entrepreneur Council, your year doesn’t have to go that way. Below, they each offer their top trick for making New Year's resolutions work, especially as they relate to business, and explain why it’s possible to achieve your goals with the right plan in place.

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Everyone makes mistakes from time to time, and entrepreneurs are no exception. With so many  pressures and responsibilities that affect not only themselves, but also their employees and customers, it’s almost inevitable that an entrepreneur will occasionally make a bad decision. However, sometimes big mistakes can lead to big consequences that can tarnish the entrepreneur’s reputation. But that doesn’t necessarily mean there’s no possibility of redemption. Here, eight Young Entrepreneur Council members discuss what an entrepreneur can do if they’re looking to improve their personal brand after making a mistake and why these methods are so effective at turning things around.

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Executive team leaders serve as role models by supporting the company mission, maintaining a high standard of work output, encouraging individual growth and leading the company to success.  A member of an executive team must wear a lot of hats, so business owners should carefully consider who would be a good fit for such a key position. To help, the members of Young Entrepreneur Council (YEC) reflected on the following question:

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When your business rolls out a new product or service, you and your team hope that it's effective and meets the needs of your customer base. Unfortunately, there are instances where that product or service simply isn't working as intended for your buyers — and it's up to you as a business leader to determine whether this is the case. To help you make this determination and understand your next steps, a panel of leaders from Young Entrepreneur Council (YEC) answered the following question:

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One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier. Below, 10 members of Young Entrepreneur Council offer the advice they would give to any young entrepreneur facing this hurdle right now and explain why these particular tips helped them in their own journeys as young entrepreneurs.

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Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers. However, if entrepreneurs want to boost sales or generate leads, they’ll want to optimize their digital strategy for conversions. To help, nine members of Young Entrepreneur Council offer their best tips for increasing conversions and explain why their advice is so effective.

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Whether you run a global business or you simply live far away from your vendors and clients, maintaining quality relationships with your business’s stakeholders is key to your business’s success in the short and long term. Ensuring the happiness of your vendors, clients and team often means avoiding miscommunications, preventing problems and streamlining processes that will help maintain the smooth running of your company. But when in-person interactions are limited—or completely off the table—how should business leaders go about improving these relationships? Below, eight members of Young Entrepreneur Council share their answers as well as insights behind their own relationship-building strategies.

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A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books. Luckily, there are ways to avoid or fix most of these common mistakes and save your business's bottom line. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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When a company’s growth seems to be slowing down or hitting a plateau, it may be indicative of a bigger problem. However, it’s how you address the problem that can make or break your business. To help, nine Young Entrepreneur Council members share their strategies for regaining momentum in your business, and explain why these strategies work so well to help reignite your growth.

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Innovation comes from teams working together to collaborate on projects and share ideas. However, when ideas aren’t flowing as they should, a little friendly competition can offer a boost of creativity and innovation. Healthy competition is good for a team and its productivity, but it’s important to do it right. To help, a panel of Young Entrepreneur Council members offer some ways leaders can foster healthy competition at work, and explain how doing so can benefit the company.

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Creating and maintaining a website is often one of the most important parts of running a successful business. Without a website, customers will have a hard time discovering and purchasing your products or services, so it’s key to ensure your website is up and functioning properly. When you’re a solopreneur, however, and all of the work falls on your shoulders, it can be all too easy to let website maintenance fall by the wayside. To help offer some direction, eight members of Young Entrepreneur Council share some of the best practices solopreneurs should focus on when maintaining their websites and the impact this will have overall.

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If bad managers are a top reason why people quit their jobs, you should strive to be a leader who makes people want to stay. Managers can make or break a company. A good manager can drive a team forward, keeping them motivated and interested in working toward company goals. A bad manager, however, can drive great employees out the door with a complete lack of inspiration and guidance. To help businesses avoid creating the kind of leadership team and culture that make people want to quit, a group of successful entrepreneurs shared what they believe it takes to be a good manager. Follow their recommendations to become the type of manager no employee wants to leave.

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Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. However, when done right, it can be an effective communication tool to gain new clients and customers. This also means that, with a little strategic planning and creative thinking, businesses can leverage their email marketing to increase brand loyalty and keep customers. But how do they do it? Here, a panel of Young Entrepreneur Council members share pointers on how businesses can improve their email marketing to boost brand loyalty and why this marketing tactic works so well.

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Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.  To help get you started, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

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Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility. With today’s consumers becoming more and more socially conscious about where and how they spend their money, their expectations for the brands they support have risen. To continue to succeed, brands are putting greater emphasis on corporate social responsibility, looking for ways to have a positive impact on their local and global communities beyond just making a profit. For brands that haven’t yet started this journey, or for those looking to level up their current efforts, taking a few key steps can help jump-start their success. Below, 10 members of Young Entrepreneur Council elaborate on those steps and why they’re so vital to getting started.

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A company's mission serves as the foundation for everything it does. While the specific goals of the business may change over time, your original mission, vision and values should remain intact until you and your team consciously decide to change them. If you find your business moving away from its original mission unintentionally, it may be time to figure out the next steps. To help, nine members of Young Entrepreneur Council share some recommended first steps you should take when you sense your company moving away from its original mission, vision and values. Follow their advice to reassess where you stand and decide whether it's best to return to your core mission or make a conscious pivot.

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Amid millions of employees quitting their jobs at record rates, companies are desperately searching for top talent to join their teams. As businesses look to strengthen their workforce, they must also figure out the best ways to attract ideal candidates. While there's no shortage of talent in the workforce today, there are a few ideal traits leaders hope to find in an employee. Below, nine members of Young Entrepreneur Council share some of the qualities they look for in their ideal employees and what businesses can do to attract them.

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With quotas to reach and profits to gain, it can be easy for a sales team to zero in on a "transaction now" mentality regarding consumer relationships. While this mentality makes for quick sales and easy wins, it can leave customers with a bad taste in their mouths. Building strong consumer relationships promotes customer loyalty and allows them to share their satisfaction with other potential consumers. So, to help transition your sales staff away from a transactional mentality to one centered around building consumer relationships, eight members of Young Entrepreneur Council share their best tips below.

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An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for a well-balanced option that satisfies your consumers while driving profit. When developing your sales approach, it's important to consider both new leads and the loyal customers or clients who have helped get you where you are. Below, eight members of Young Entrepreneur Council discuss their advice for developing an effective strategy that addresses both audiences.

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When your business is one of the most important things in your life, it's hard to trust others to handle any aspect of it. No matter how good a candidate looks on paper, you likely won’t have a good idea of how trustworthy they are until you’re able to meet them face-to-face. Luckily, there are some productive questions you can ask a potential hire to help you gauge their trustworthiness. To help, a panel of Young Entrepreneur Council (YEC) members share their thoughts on the following question:

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The world is an amazing place. Experience it, not just for your sake, but for the sake of your business as well.

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Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises. Businesses thrive when leaders and their teams are able to quickly pivot and change direction when necessary. Trends change frequently and problems often arise unexpectedly, and when this happens, successful companies make the changes needed to rise above the challenge. Not everyone is naturally adaptable, though, so leaders must cultivate adaptability within themselves and within their teams to achieve their goals. Below, 11 Young Entrepreneur Council members share some practical ways leaders can help build cultures of adaptability for their own companies.

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Companies with a 5-star rating have earned their stellar reputation by delivering a superior product or service and following best practices for customer service. Today's consumers typically do a lot of online research before deciding to engage with a company's product or service. Part of this research may entail reading reviews from other customers to see what kind of star rating the business has received.  Companies with a 5-star rating have a clear leg up in this scenario because previous customers trusted their business enough to tell other consumers about their stellar experience. But becoming a 5-star company doesn't just happen overnight -- it takes consistent effort and a commitment to the best customer service practices. Below, a group of successful entrepreneurs shared some key practices these top-rated companies follow and how you can replicate them in your own business.

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Love them or hate them, pitches are essential components of the sales process. But it's not enough to have a simple slide deck and a few talking points. Your sales team needs an engaging presentation that truly showcases the value of your company's product or service. Luckily, there are multiple ways professionals can optimize their sales pitches to close the deal. To help, nine members of Young Entrepreneur Council offer their best tips for developing a presentation that will help you land the sale.

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Mid-year checks are a great time to reevaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it's crucial to look at a few pertinent areas that could hinder your company's success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

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For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside.  No matter if you’re improving your own time management or your whole team’s, it's important to make sure that your working hours are spent productively, and there are many apps and software solutions for that. Below, 10 Young Entrepreneur Council members share their top recommendations for apps that help boost your productivity and your company's overall efficiency.

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Throughout the pandemic, it has been difficult for many professionals to build and maintain new business relationships. Interactions may have been limited to Zoom calls or virtual happy hours, while valuable in-person networking events were placed on the backburner. Now that many restrictions have eased and employees are heading back to the office or have settled in to their new work-from-home routines, many people are ready and eager for more intentional networking efforts. Below, 10 members of Young Entrepreneur Council explain how professionals can make their networking efforts more effective for the rest of 2022 and beyond.

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Is your brand in need of a makeover? While it may seem as simple as something like changing your company’s name, rebranding is a complicated process with many moving parts.  After a time, many companies change or update their missions, and rebranding is an effective tool for signaling to customers that a company is undergoing major changes, but it can also result in pushback from the target audience if not handled well. Below, nine Young Entrepreneur Council members reveal steps you can take if your rebrand doesn’t achieve the reaction you were hoping for.

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Helping employees understand and acclimate to your company’s culture is a critical part of any new hire onboarding process. But when it comes to onboarding new managers, there are additional considerations to keep in mind.  As a key leader in your organization, a manager needs to be familiar with more than just their individual department—they also need to understand how their department fits into the structure and goals of the entire company. Below, eight Young Entrepreneur Council members offer some of the elements needed in manager onboarding if you want to set them—and your company—up for success.

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There may come a time during your entrepreneurial journey when you need to decide whether or not to sell. Maybe business is booming and sales are thriving — so how will you know when it's time to hang up your hat and walk away? Regardless of the circumstances, it can often be difficult to see the signs that will lead you to the correct decision for your business. To help, 11 members of Young Entrepreneur Council explained what leaders should be looking for as an indication that they should sell their businesses.

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A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website. There are many things business owners can do to improve their SEM strategies and bring in as much website traffic as possible. From using quality backlinks to optimizing your company's video content, here's what the members of Young Entrepreneur Council recommend doing when designing an effective search engine marketing strategy.

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Every business project is unique and will likely require a customized approach to manage it. No matter the size or scope of the project, though, all team members must work together to ensure each moving part is in place. Being on the same page is crucial to the overall success of a project, and it's up to the leader or project manager to keep their team moving forward toward their shared goal. To help you do this, nine members of Young Entrepreneur Council explained the most important elements that you’ll need for the successful completion of your project.

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There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business.  To share insights on how to do that, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Many employees set out with dreams of climbing the company ladder and someday becoming part of the executive leadership team. But the journey to the C-suite is filled with obstacles that young professionals might not expect when they first start out.  Below, nine Young Entrepreneur Council members shared their advice for aspiring business leaders looking to land that executive promotion. Follow their recommendations to give yourself the best chance at upward career movement.

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Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can. Automating your sales process doesn't have to be complicated or expensive, either. Installing chatbots on your website to answer questions or reusing email templates for cold outreach are easy-to-implement solutions that can speed up your operations. Below, 10 Young Entrepreneur Council leaders shared their best strategies for how to save your sales team time and effort in the short and long term through automation.

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Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks. When you’re launching a new business, cybersecurity and data protection likely aren’t top of mind for you. But doing business comes with a lot of sensitive information that you don’t want getting in the wrong hands, and the nature of being online means safeguarding that data should be approached from several angles — especially if you run your business from home. Whether you’re a solopreneur operating from your home office or a remote-first startup, there are a few steps you need to consider to ensure your business’s safety online. Below, a panel of Young Entrepreneur Council experts weigh in on those steps and how they can help prevent cybercrime.

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Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash. Here, members of Young Entrepreneur Council share their biggest email marketing pet peeves and why you should avoid them.

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Cloud computing has become wildly popular in the past decade as it offers an array of benefits for businesses—especially ones with large-scale operations that require a vast amount of computer system resources. Cloud computing services provide an affordable and secure way to store data and access it on demand so you're not losing money purchasing, storing and maintaining your own servers and data centers. While the benefits of cloud computing are clear, there are countless services available today—and countless ways of implementing them—so getting started can sometimes be overwhelming. To help, eight professionals from Young Entrepreneur Council share their top tips for business owners who are implementing cloud computing for the first time.

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Many professionals look for meaning and purpose in their work—their "true calling." Passion is a great motivator for business owners, and being intentional with your work will help generate great outcomes. If you have a specific mission and vision in place, you have something to return to any time you feel stuck in your business. However, your purpose doesn't have to be extravagant and grand; it can be as simple as you'd like it to be. Below, eight members of Young Entrepreneur Council shared their own personal career callings and how following those paths has impacted their business journeys.

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Members of Young Entrepreneur Council discuss how to leverage tech to meet diversity, equity and inclusion goals. Technology has clear uses in business, whether it’s to create more engaging marketing content or to track annual sales revenue. But one area where its use might not be so obvious is with diversity, equity and inclusion (DEI). As employers and employees alike are putting increased focus on this area, however, technology can be leveraged to both meet DEI goals and create new initiatives. But how exactly can technology be used to drive progress in this area? Below, a panel of Young Entrepreneur Council members list a few of the ways in which technology can be used to advance diversity, equity and inclusion efforts and explain why leaders should take advantage of these benefits now.

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The idea of a four-day workweek isn't a new concept, but since the pandemic, whether or not this type of work model should be implemented has become a hot topic of debate in the professional world. Some say four-day workweeks make employees more productive, while others argue that, even if this is true, they can't spare their entire staff on a Friday. It boils down to leaders knowing what will work for their companies. But with so many factors to consider, coming to a practical conclusion can seem overwhelming. To share their own perspectives, a panel of Young Entrepreneur Council members offer their opinions on the popular four-day workweek model and whether or not they believe leaders should consider it as a valuable solution for better work-life balance.

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The most successful brands usually maintain a high level of customer engagement. When customers are engaged with a brand, they're more likely to continue to buy from that brand and recommend that others do too. With the increasing use of social media among businesses, companies now have the ability to engage with customers with the click of a button. However, they need to know how to do this in the most effective way. From being incredibly transparent to using conversational marketing, here are nine effective strategies for keeping brand engagement high, as recommended by Young Entrepreneur Council members.

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As an entrepreneur, you may come to realize that certain aspects of your personal and social life have to be put on the back burner to get your business off the ground. Neglecting your personal life can come at a cost, though. New entrepreneurs may experience burnout and have a greater chance of giving up on their businesses entirely if they can’t find better work-life balance. If you're heading toward burnout because of your business, follow these recommendations from eight members of Young Entrepreneur Council. Below, they give their best tips for retaining time for loved ones and rest while still building a successful business.

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The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity. To keep productivity high, even while experiencing a staff shortage, you’ll need to be intentional about your work. To help set you on the right track, 13 members of Young Entrepreneur Council (YEC) weighed in on the following question:

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While some entrepreneurs are content with one business under their belts, there are many others who run two, three or even several businesses all at once. Some business owners are simply brimming with ideas and, at some point, they may find themselves itching to launch their next venture. Others see success in their first business and want to replicate it. If you're contemplating serial entrepreneurship, it's important to make sure you're up for the challenge. To help you make this decision, nine members of Young Entrepreneur Council discuss some clear signs that you may be ready to get your next business off the ground.

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Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition. Every business faces competition. In order to succeed in the marketplace, companies must do what they can to stand out from each other. An important step in this process is analyzing the competition to figure out what they do well — and what they don’t — so you have a better idea of where your company stands and what you need to do to get ahead. To help get you started, the members of Young Entrepreneur Council shared a list of helpful pieces of data or information you’ll want to find out when studying your competition and why those things will help you succeed.

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Many studies show that demonstrating employee appreciation boosts morale and promotes loyalty. However, with so much "busyness" in a typical day-to-day work environment, it can be difficult to remember to slow down and show that appreciation. Birthdays, work anniversaries and milestone accomplishments are perfect opportunities to celebrate and thank your employees for their contributions. Below, eight members of Young Entrepreneur Council discuss ways to express your gratitude to employees during these events or on any special-occasion basis.

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Every business has employees who aren't on the same page from time to time. Whether it's clashing personalities or differences of opinion, conflicts can arise at any point, and it's up to the manager to help mediate them. If left unchecked, these conflicts could cause serious division between colleagues and lead to a toxic work environment. To help you find the best way to handle them, nine members of Young Entrepreneur Council explained what not to do when mediating employee conflict and offered better approaches to take instead.

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The last couple of years have forced leaders to step up, set good examples and make tough decisions that impact those they lead. Whether they were braving the economic battles brought on by the Covid-19 pandemic or examining diversity, equity and inclusion policies, leaders have been forced to adapt and learn new skills to manage today's most challenging situations. As successful executives and business owners, the members of Young Entrepreneur Council understand the importance of keeping their skills sharp to lead effectively in the modern business world. Below, eight members each elaborated on a skill they've recently learned that has helped make them a better leader.

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Artificial intelligence has worked its way into our everyday lives, and in doing so, has given businesses in many industries a chance to leverage it for better marketing opportunities and smoother operations. Each year, new developments are being made with artificial intelligence and automation that businesses can use in various innovative ways. The year 2022 promises to follow in the footsteps of its predecessor and start with a whole new realm of possibilities for artificial intelligence and automation. Below, nine professionals from Young Entrepreneur Council weigh in with their predictions of the roles artificial intelligence and automation will play in business this year.

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Email marketing is an essential component of any strong marketing strategy. This form of marketing gives businesses the chance to convert their audience members into long-time customers and provide value in a convenient way. Whether you're just starting out with email marketing or have been utilizing it for years, it's a good idea to assess your strategy to see what's working well for your business and what may be hurting your overall efforts. To help you do this, 10 members of Young Entrepreneur Council shared some common email marketing mistakes they often see companies make and what you can do instead.

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The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage. To help fellow leaders hiring for senior-level roles, Young Entrepreneur Council (YEC) members weighed in on the following question:

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In the war for tech talent, a well-crafted, well-placed job listing can make all the difference. There's a certain art to listing a job, from posting to the right websites to using the right language that will attract the right candidate. This can be especially difficult when trying to find the best tech talent. Depending on the exact wording of the job listing, your company could potentially receive tons of applications from candidates who aren't right for the job. On the other hand, many talented potential applicants may pass by your job listing if it doesn't appeal to their unique skill set and career goals. To help, a panel of Young Entrepreneur Council members offered their best advice for optimizing your tech job listings.

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Members of Young Entrepreneur Council offer ways professionals can leverage social media when job hunting. Social media plays a big part in all our lives, including our work. Many employers have been known to research potential hires online before committing to a hiring decision, and so what candidates post to their social media profiles can either have a positive or negative impact on their prospects. But candidates can also take control of their job search by using social media to their advantage. To explain, a panel of Young Entrepreneur Council members discuss 12 ways professionals can leverage social media to find the right job for them.

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When meeting with a potential investor, it’s important that entrepreneurs come prepared for any questions that may arise. You’ll likely spend hours preparing your answers, but even then, tough questions may be posed that, without good answers, could damage your confidence. Therefore, to help you avoid being surprised during a pitch, 10 Young Entrepreneur Council members each shared the toughest question they’ve ever been asked during an investor meeting and how they recommend you prepare for it.

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One of the biggest challenges for new entrepreneurs across the board is learning how to manage their finances. This is especially true of cash flow management. If you're not used to handling a business budget or invoicing, it's easy to lose track of how much money is coming in versus going out of the business. Because cash flow is such an essential indicator of a company's overall financial health, it's important to learn how to master best practices and avoid critical pitfalls. Below, nine members of Young Entrepreneur Council shared some common mistakes they've seen entrepreneurs make with their cash flow and how to avoid them as a new business owner.

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YouTube is one of the top social media platforms in the world. As such, it provides a plethora of untapped potential for many businesses. Whether you're a new business looking for ways to establish an online presence or have been on the platform a while but haven't been able to figure out how to tap into the potential it has to offer, once you know how to use it effectively, you're sure to grow your following. There are several ways a company can leverage YouTube to grow its customer base. Here, eight members of Young Entrepreneur Council share the most effective strategies they know to help companies achieve the results they need.

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For most entrepreneurs, the early days of their business entail doing most of the day-to-day work themselves. However, as your business grows, so will your need to hire and effectively manage others. Expanding your team requires you to hone your leadership skills, as well as a strategic vision to keep your team on track. To help, 10 members of Young Entrepreneur Council shared some essential leadership skills every entrepreneur should nurture. Follow their recommendations to improve your management abilities and foster a strong business culture.

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When you start a new business, one of the first things you need to do is create your social media pages and start building an online presence. Many entrepreneurs make the mistake of expecting to have thousands of followers the moment they set up their page only to get discouraged when they have a hard time getting recognition. Sometimes all it takes to gain momentum in building an audience is one post to go viral. However, this is easier said than done, and you may find yourself feeling more often than not that you're just sharing posts into a void. Here, eight experts from Young Entrepreneur Council share their best pieces of advice on how a new business can gain those first few followers and start building an audience.

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Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience. One of the easiest ways for any business to produce content is to make smart use of the content their audience members have already made. This user-generated content (UGC) not only is a great way to get your audience engaged with your brand, but it’s also an effective strategy to find free content for your business’s social channels. According to a panel of Young Entrepreneur Council members, however, there are a few things you’ll want to be sure you do before you use any UGC. Below, they’ve listed 13 of the steps you’ll want to take and explain why taking them is so important.

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The holiday season is fast approaching, which means it's time for businesses to start planning and executing their marketing strategies for the busiest time of the year. With so much riding on this season, it's not enough to recycle the same old marketing campaigns you've used in years past. Instead, try thinking outside the box and coming up with a fresh, new strategy that will entice and engage consumers throughout the season. To help you shake up your holiday marketing, eight members of Young Entrepreneur Council shared some innovative tactics they believe companies should try this year. Follow their advice to set yourself up for a successful holiday sales season.

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Members of Young Entrepreneur Council share the innovative apps and software that help them better manage their work. When it comes to getting work done, a myriad of tools are out there, all designed to save you time and effort. But with so many options on the market to choose from, with many having the same features and benefits, you may feel overwhelmed when trying to select the right one for you and your team. To help narrow down your choices, a panel of Young Entrepreneur Council members each shared their favorite software or app for managing their daily, weekly or monthly tasks and why they simply can’t live without them.

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In the first half of 2021, the e-commerce industry hit $408.51 billion, which is up nearly 22% from the previous year. With so much room for growth and a promising future in a digital-first world, e-commerce continually attracts entrepreneurs and their business ideas. Before launching a new venture, however, it's important to have the right strategy in place.  Below, nine members of Young Entrepreneur Council shared their recommended steps for entrepreneurs looking to scale an e-commerce business. Here's how to ensure your online company thrives in the current marketplace.

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Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people. Fortunately, there are some tried-and-true ways for a business to determine who its target customers are. Here, eight members of Young Entrepreneur Council share their best tips for how to go about doing just that.

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Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation. For those entrepreneurs who have never written before, the thought of publishing a piece can seem like a far-off goal—but it doesn’t have to be if you have the right strategies in place. To help guide you in the right direction, 10 Young Entrepreneur Council members shared their best writing tips for aspiring thought leaders.

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Seeking a mentor is a crucial step to success, especially if you're a young person just starting out in your career journey. Mentors can help their mentees learn from their own mistakes, widen their networks and encourage them to pursue their dreams. Entrepreneurs often make great mentors, as they can speak from experience on the trials and tribulations of entrepreneurial success. However, it's not always easy to find and convince an entrepreneur to be your mentor. Below, 10 members of Young Entrepreneur Council shared what young professionals should know about seeking mentorship from a business owner.

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Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned. That's why a panel of experts from Young Entrepreneur Council (YEC) weighed in on the following question:

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Your customers can be an invaluable business resource if you know what to ask. Happy customers are the key to any successful business. Ensuring a great customer experience requires sales and customer service teams to speak with customers and find out how they feel. However, your team must know the right questions to ask to gain truly valuable insights from customer conversations. Below, a group of successful entrepreneurs shared eight smart questions sales and customer service reps should be asking their company's customers. Here's what to ask and the potential impact the answer could have on your business's growth.

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Employees want to feel valued, included and represented at work. Not only do they want to receive encouragement from supervisors and support from upper management, but they also want to be able to express themselves and their opinions freely with colleagues without fear of retribution. Leaders have an important role to play in creating an accepting, comfortable work culture that benefits employees. To help you fulfill this role, 10 Young Entrepreneur Council members share one simple step any business leader can take today to create or encourage a more equitable and inclusive work culture.

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Landing your first management position can be as daunting as it is exciting. You may feel pressure from superiors to perform well or wonder how you'll best lead your new employees. It's important to take early action to establish your leadership style and set yourself up for success. That's why nine members of Young Entrepreneur Council each shared the most critical thing they believe first-time managers should do within the first 90 days of their new role. Follow their tips to give yourself a head start on your new leadership position.

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Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business. Entrepreneurs naturally want their businesses to be as perfect as possible. What many business leaders may not realize, however, is that in striving for perfection, they may actually be doing more harm than good. Leaders who always seek perfection can end up delaying projects, spending unnecessary money, destroying team morale and undermining their own self-confidence if they aren’t careful about how they channel this perfectionism. To provide guidance on how to do just that, the members of Young Entrepreneur Council shared their best advice for overcoming perfectionism in business.

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During the pandemic, consumers who couldn't safely shop in brick-and-mortar stores turned to online shopping instead. Whether it be for mundane tasks like grocery shopping or picking up prescriptions, or more leisurely activities like clothes shopping, these errands could be done efficiently from the comfort of home. But as brick-and-mortar businesses open back up and pandemic restrictions ease or disappear altogether, these businesses are once again looking to draw in more customers. To help, Young Entrepreneur Council members weighed in on what might help increase foot traffic to these stores and continue to keep shoppers invested in the "in-person" experience.

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Few people stay in the same exact role at just one company for their entire career. At some point in your professional journey, you'll likely seek out change, whether it's moving up in your organization or finding a job elsewhere. When a job opportunity presents itself, you may wonder whether it's the right move for you at that particular time. You don't want to take too long to make a choice, lest the chance passes you by—but you also don't want to rashly jump into something that isn't a good fit and later regret it. To help you make this important decision, a panel of Young Entrepreneur Council members shared nine questions you should ask yourself to determine whether a new professional opportunity is right for you.

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The world of marketing is ever-changing, especially in today's digital-first world. Successful marketers not only need to be masters at capturing customers' attention and showing them the benefits of their product or service, but they also need to know how to leverage the most up-to-date digital tools to reach those customers. As business leaders, the members of Young Entrepreneur Council understand the importance of staying up to date on marketing skills. Below, a panel of them shared nine of the most important habits and skills all marketers should pursue. Read on for their insights on which actions can advance your marketing career.

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Turning a poor customer experience around continues to be one of the main struggles customer service professionals face daily. When the service experience goes poorly, a company can risk losing that customer forever. The key to success is having go-to strategies for remedying the situation and regaining that customer's trust and loyalty. To demonstrate how to turn unsatisfactory experiences into satisfactory ones, eight members of Young Entrepreneur Council shared their top-recommended ways to improve customer service.

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Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins. But while many companies know that checking in with their teams on a regular basis is a positive thing, some may just be hosting these meetings as a way of going through the motions. In order to get the most out of these meetings, you have to be intentional, which is why 10 members of Young Entrepreneur Council each shared one thing leaders can do to make weekly standups more useful and meaningful for them and their team members.

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Whether working from home or in an office setting, it can be easy to get distracted from work. Grabbing coffee with a co-worker or taking a quick break to surf the web can quickly turn into time lost from the task at hand. Even too much work can lead to overwhelm, frustration and, ultimately, procrastination. While managers want employees to take breaks when needed and have some freedom with their workloads, it can be challenging to balance all this while also fostering productivity. For leaders looking to help their teams achieve that balance, try encouraging your employees to take up these daily habits, suggested by a panel of Young Entrepreneur Council members. Below, these experts list the habits they’ve instilled in their own teams to help them gain more focus and boost productivity.

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These steps will help protect your business and, more importantly, your employees and customers.

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The Internet of Things (IoT) has been gaining more and more traction over the past few years as connected devices and smart home and office gadgets dominate the market. According to Statista, the IoT market revenue worldwide is projected to climb to over 1 trillion dollars by 2030. With this increased revenue comes a number of new ways for businesses to leverage IoT technology. Below, a panel of Young Entrepreneur Council members shared some business opportunities they see emerging in the IoT sector. Keep an eye out for these 10 growing trends in the B2B IoT space.

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Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect? To help start the job on the right foot, 10 Young Entrepreneur Council members each detail one step a new manager can take to establish strong relationships with their team. Here are their recommendations and why it’s so important to follow these steps when you're starting out. 

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Cash flow is a crucial element of success whether your business is just starting out or well-established. However, as a business owner, you may find it difficult to move toward positive cash flow while juggling the other management tasks on your plate. Often, entrepreneurs and leaders make some critical errors in handling their cash flow, especially in the early stages. From having too many expenditures to neglecting taxes, there are a number of mistakes that can easily jeopardize the future of your business. Below, a panel of Young Entrepreneur Council members shared nine common mistakes to avoid when managing your cash flow and how you can remedy them.

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In any type of face-to-face or video meeting, your body language can set the tone for the direction of the conversation. Depending on how you present yourself, the other person may be able to tell if you’re tense, worried or even closed off. Poor body language can have detrimental effects, especially if you’re speaking to a "very important person" who can determine the fate of your business. That's why it's important to put your best foot forward with parties like potential investors and business partners by paying extra attention to your nonverbal communications. To help you, eight Young Entrepreneur Council members shared some common body language mistakes you should avoid when speaking to a VIP.

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Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form.  To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Members of Young Entrepreneur Council discuss characteristics all top tech companies share and why. All companies start off in the same place—no clients, no reputation, no proven track record of success—but when you think of any top tech company, there’s usually a reason why they made it there.  As technology continues to progress and the need for technology companies grows, more and more business leaders are going to be looking for ways to emulate that success. To take some of the guesswork out of the equation, these 12 leaders from Young Entrepreneur Council discuss the traits all successful tech companies seem to have in common and why. Consider these traits when determining the right path to success for your business.

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New entrepreneurs start businesses every day with great ideas and visions for success. However, many of these ideas never materialize and up to 20% fail within the first year. This is especially true of one-person businesses, which make up a considerable portion of new companies. These "solopreneurs" may have the best intentions starting out, but many end up running out of funding or aren’t able to reach their target market. Below, eight members of Young Entrepreneur Council laid out the main reasons why many one-person businesses fail and what solopreneurs can do to prevent this.

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For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't fond of receiving these types of calls, and yet they still must pick up the phone and dial the next number on their list because they know cold-calling has the power to get more sales. If cold-calling is a nerve-wracking endeavor for you, you're not alone. To succeed, it’s often about having the right strategies in place. To help, nine entrepreneurs from Young Entrepreneur Council share some of the techniques that can help you overcome your nerves and make cold-calling a little less intimidating.

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Members of Young Entrepreneur Council share their best tech hacks for getting time back in your workweek. With today’s abundance of technology, working professionals have more options than ever for streamlining their days. There are countless tools and devices that increase efficiency in the workplace, and it's often easy to start implementing them in your daily routine. It's just a matter of knowing how to leverage those tools for maximum productivity. Below, 10 members of Young Entrepreneur Council shared some simple, yet effective ways to use tech to shave hours off your workweek. Here’s why these hacks are so helpful and how you can implement them for yourself.

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Searching for a new job is a long, difficult process, so when you land a job interview, it can feel like such a relief. But what if you are fighting to earn a position you should actually run away from? Some potential employers and work cultures will be toxic to your ability to work well and perform at your best. Before accepting a job offer, you should evaluate the employer and company as a whole. Here, members of Young Entrepreneur Council provide eight warning signs that a company may be a bad place to work. Job candidates can use these red flags as a guide for what to avoid and to instead help find the right environment for them.

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To be great leaders, they’ll first need a great leader. Companies thrive when their employees are able to take ownership of their actions and understand that they have a direct impact on the business’s success. However, some employees may not have the skills they need to become leaders, while others may lack the confidence or the feeling of support from their employers. Empowering your employees to become leaders starts with you. To offer some guidance, 12 members of Young Entrepreneur Council offer advice on how you can cultivate a culture of leadership in your workplace and empower your employees to go above and beyond for themselves and the company.

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Startup accelerators and incubators are great opportunities for new businesses to grow and scale their operations quickly. These programs are pivotal for the startups who participate in them, as they often provide access to exclusive business resources and funding opportunities. However, they can also be highly competitive -- acceptance to an accelerator program relies on creating a compelling pitch and proving your startup's potential right out of the gate. If you're thinking of applying to a startup accelerator or incubator, consider this advice from the members of Young Entrepreneur Council.

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Good business advice can come from anywhere, at any time in an entrepreneur's journey. Some of those lessons will come directly from mentors and fellow business leaders; other times, they're learned through firsthand experience. No matter the source, some tips can be so impactful that they influence the course of an entrepreneur's business. The experts of Young Entrepreneur Council each have their own pieces of game-changing advice they’ve discovered along their journey. Below, nine of them share the best lessons they've learned that they want to pass along to fellow small business owners.

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Business leaders often think they need to have all the answers. It's true that a manager or executive should be a trusted source of information when employees or clients need something. However, it can be difficult to know how to proceed when someone asks a question you don't know the answer to. Fortunately, there’s power in admitting you don't know something, and it often makes you appear more authentic and human. So to help you navigate interviews, meetings and customer interactions with ease, nine members of Young Entrepreneur Council explained how business leaders should answer questions they’re unsure about and why each approach is so effective.

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Members of Young Entrepreneur Council share their best tips for overcoming self-doubt when starting out in business. Impostor syndrome describes the feeling that you’re somehow a fraud in your personal or professional life. People who suffer from this psychological pattern often believe that they just got where they are by luck, which invalidates or diminishes their achievements in their own minds. New entrepreneurs, especially those who have limited experience in their industry, often succumb to impostor syndrome. They may feel like they don’t know what they’re doing and that their partners, clients or employees might find out and walk away. If you’re struggling with impostor syndrome, 12 members of Young Entrepreneur Council share some strategies here that may help you combat it.

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First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression. As successful business leaders, the members of Young Entrepreneur Council know that first impressions can lay the foundation for the rest of your time at any organization. Below, 10 members detailed the best things a new hire can do to impress their managers and company right off the bat. Here's why those actions are so impactful and can prove your worth and value as an employee.

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Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the product packaging is only the start. The packaging should not only appeal to the customer, but also to any potential retailers. Below, nine members of Young Entrepreneur Council examine the key elements that businesses should look at when developing packaging for a product and explain why these factors can help the product be more attractive.

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Members of Young Entrepreneur Council explain how to encourage employees to play an active role in shaping organizational culture. Cultivating an empowering and supportive culture for employees is one of the most important parts of building a team. A company's culture should be created for and by its staff, so involving your team in the development process will help you reap the best results. To help you do this, a panel of Young Entrepreneur Council members shared 10 creative ways to encourage employees to foster their own company culture. Here’s why these tactics are so effective, and how you can implement them in your workplace.

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Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar. The COVID-19 pandemic has rocked the world’s foundations in all aspects. Countless companies have had to change their business models and switch to remote work to keep their employees safe. But after more than a year of this virtual work environment, leaders have learned valuable lessons on how to lead—and how not to lead—when their teams aren't all in one location. The members of Young Entrepreneur Council know the challenges of pivoting their leadership style in the current climate. Below, 13 of them shared the lessons that have taught them how to be better leaders in this new remote work era.

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Webinars have increased in popularity since the world has gone virtual and they’re only expected to maintain their prevalence. Many companies are now looking to create webinars to expand their reach, connect with their audience and establish themselves as industry thought leaders. When done correctly, these virtual sessions can be just as effective and engaging as in-person meetings. To help you create an educational and helpful webinar for your business, 10 members of Young Entrepreneur Council share their best advice. Follow their recommendations as you plan your next online business event.

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Tracking the progress of your company goals is the best way to ensure they get accomplished. When a business leader sets company goals at the beginning of a year, they should also plan to check in on those goals periodically. One major common check-in time is the mid-year check. This reflection period can be a good reminder of what the organization should be focused on, as well as an opportunity to share progress and alternate plans. To get the most out of this goal discussion, leaders should have a specific and focused agenda. Below, members of Young Entrepreneur Council suggested a few factors leaders should check in on in order to stay on track all year long.

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A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus. Unfortunately, there’s no one step-by-step guide on how you should journal to obtain these desired results. Some techniques work well, and others are less effective. For a busy entrepreneur, journaling effectively may require trial and error. Here, 12 leaders from Young Entrepreneur Council share their techniques for those who may be hesitant to try journaling or those who are unsure of where to begin and how those methods help them get their thoughts in order as business owners.

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Members of Young Entrepreneur Council share some important insights every entry-level tech candidate should know before joining the field. You’ve completed your education and training, you’ve done research on the job market and you’re ready to start applying for positions in the tech industry. But before you do, it's important to know how the industry operates. Like every industry, the technology sector is unique, but it's also evolving and advancing quickly, which means hopeful candidates will constantly need to evolve their skills in tandem. Keeping these facts in mind will allow you to not only find the best-fit position for you, but also map out how your career may look in the future. Below, 13 members of Young Entrepreneur Council share a few other insights job candidates will need to keep in mind if they want to enter and succeed in the tech space.

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One of the biggest influences on a business and its employees is a positive attitude. Leaders who have a positive mindset and are pleasant to be around get the most out of their peers and employees. A happy attitude is infectious, and when workers are in a good mood, they yield good results. But if you aren’t where you want to be in your career or you’re unhappy at work, getting to that frame of mind consistently can be difficult. Below, 14 members of Young Entrepreneur Council discuss the ways professionals can keep a positive attitude and take charge of their own happiness at work—even if they're not in love with their job.

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Being a leader is more than running meetings and managing a team. It’s a skill that takes a lifetime to master, and there will always be room to grow as a mentor, coach and source of inspiration to your employees. In your quest to become a better leader, you’re bound to hear about countless fads and trendy tips for “modern” managers. However, there are some pieces of business advice that will never get old. Below, a panel of Young Entrepreneur Council members shared a few of the timeless leadership tips that have been important to them throughout their careers and why.

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Like a well-oiled machine, businesses can only function if all elements of the company are in sync and working toward shared goals. Getting each department, team and employee on the same page, however, requires a certain level of transparency. Yet, so many entrepreneurs miss this vital detail when it comes to managing their business. Implementing greater transparency doesn’t have to be difficult, but it might not always be clear where to start. To offer some advice, eight leaders from Young Entrepreneur Council discuss how they intend to increase transparency in their businesses this year, and include advice for how other entrepreneurs can do the same.

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Members of Young Entrepreneur Council share their best tips for getting things back on track when your business is going through a turbulent period. Every business endures trying times at some point. Your job as a leader is not to prevent every possible issue that might arise, but to properly prepare so you can keep your footing when unexpected challenges inevitably occur. To help you, we asked 15 members of Young Entrepreneur Council how leaders can regain order among their team and operations during a chaotic time. Here’s what they recommend, and why it’s so effective.

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We all have biases that affect our decision-making. These biases can sometimes be minor and have minimal impact, but other times they can have an outsized and potentially negative influence on your business and how it’s run. To become more mindful of your biases and how to recognize them, we asked members of Young Entrepreneur Council for their advice. Below they shared 10 steps leaders can take to make less biased decisions and why each step is so important.

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When you create a company with someone else, the initial stages require you to work closely together. Eventually, a bond forms, as it usually does when people work closely together. However, as a business grows, you and your co-founder may decide to work on separate parts of the business. Sometimes this may lead to disagreements between founding members -- whether caused by lack of communication or different views on how to expand the organization. It's tempting to just put these arguments down to strong personalities butting heads, but reconciling these differences is critical for the good of the company. Below, nine professionals from Young Entrepreneur Council offer their insight into how co-founders can maintain a healthy relationship, even while the company grows around them.

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As more people are working from home and staying in, online shopping has become the dominant means of commerce. It’s more important than ever for small brick-and-mortar retailers to get their products online and accessible to their customers. However, with so many large e-commerce competitors like Amazon, it can be hard to stand out from the crowd. To give these smaller businesses a leg up, we asked members of Young Entrepreneur Council how brick-and-mortars can still thrive in today's digital landscape. Here’s what they had to say.

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Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base. However, it isn’t always easy to generate referrals naturally, especially as a service provider. That’s why we asked 10 members of Young Entrepreneur Council how a service-based business can use digital marketing to drive more positive word-of-mouth. Their recommendations are below.

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Today's world is more stressful than ever. The fast-paced, always-on environment many of us operate in is enough to cause anxiety among even the most organized leaders. Throw in the current global pandemic and an economic recession, and it's no surprise that many people are experiencing doubts and fears in their personal and professional lives. While stress is an inevitable part of life, it doesn't have to consume you and get in the way of your success. That's why we asked 15 members of Young Entrepreneur Council how they manage to overcome the mental and emotional stressors of living and working in the modern world. Try their practical, actionable strategies the next time you're feeling overwhelmed at work or at home.

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Each company gauges the contribution of its employees differently. Some focus on deliverables, while others rely on employee loyalty and worked hours to determine a worker's contribution to the business. All of these assessment methods have the same goal in mind -- to determine whether an employee deserves a raise or not. But how can a business determine which of these systems is best and most suitable for its own workforce? To shed some light on the issue, we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following:

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As a manager, you likely have a long list of responsibilities and many demands on your time. This may leave you with little time for unplanned meetings or additional questions from your team members, let alone time to complete your own work. Regardless of your workload, though, it’s vital to make yourself available to your employees. It not only ensures that everyone is able to carry out their daily tasks efficiently, but it also builds confidence and trust between you and your team members. Below, the members of Young Entrepreneur Council share 10 ways you can make yourself available to your team, no matter how busy you are.

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When launching a startup, business owners often receive a lot of advice from everyone around them. As a new entrepreneur, it can be difficult to parse through it all and determine what truly applies to your business.  With all the noise around you, you might be left feeling more overwhelmed and confused than before. To help you identify the right (and wrong) tips, we talked to members of Young Entrepreneur Council about common pieces of startup advice they disagree with. Here’s what they flagged as unhelpful insights you don’t need to follow when launching your company.

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Leadership is a battle for constant improvement. In modern business, there is a particular need for competent leadership. However, leaders don't retain their positions by being complacent. One of the most effective methods of self-reflection is by asking yourself searching questions and answering them truthfully. The catch is that this requires you to be entirely honest with yourself. But what are the questions that would encourage you to be better? What should you ask yourself to develop into a more effective leader? To help, these 13 experts from Young Entrepreneur Council share the questions they ask themselves daily in their bid for self-development.

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Learning from others is vital to your success. It's a widely held belief that experience is the world's best teacher. Life lessons, both in and out of business, usually stem from experiences. However, as people, we can't expect to have all the experiences we need to figure out what to do in a particular situation. That's why learning from the experiences of others is such a vital skill for an entrepreneur. If you end up in a situation where you're not sure how to proceed, you might want to ask other, more experienced persons in the industry. To help newer entrepreneurs, these 14 experts from Young Entrepreneur Council have offered to discuss the lessons they learned from their earlier positions and why they were crucial to success.

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The internet of things (IoT) has given consumers and businesses the ability to make their homes and offices "smart." Because IoT devices can communicate and exchange data with one other, they have vast potential for streamlining workflows and making us more efficient. However, with all the data each internet-connected device collects, stores and uses, there's also an inherent security risk. The companies that make IoT products have a responsibility to ensure the security of its users' personal data. That's why we asked members of Young Entrepreneur Council to share some often-overlooked ways IoT companies can make their newest products more secure. Their best insights are below.

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Having a side hustle is a great way to develop a creative outlet outside of your regular career. However, these projects can consume a lot of your time, energy and money. That's why it's important to consider the required commitment and effort – and the potential return – before going all-in on your idea. To help you determine if your side hustle is worth pursuing, we asked a panel of Young Entrepreneur Council members how an aspiring entrepreneur can test the idea's viability. Ask yourself these 10 questions to find out.

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In the age of remote work and social distancing, try these video conferencing tools for your company's online meetings. Even before the COVID-19 pandemic, a growing number of businesses had already embraced remote work and conducted online meetings with participants in different geographic locations. Today, nearly every company that could switch to work-from-home has done so, and groups that once met in person are now logging into virtual meeting rooms for their everyday business conversations. Even one-on-one calls are being held over video conferencing software to replicate that "face-to-face" interaction people are missing in the age of social distancing. While the majority of the business world has adopted Zoom as their preferred video conferencing platform, there are countless other choices for businesses that need to conduct online meetings. If you're not as familiar with the different tools out there, it can be challenging to determine which fits your company best. To help you explore your options, we asked members of Young Entrepreneur Council which online meeting software they recommend and what sets it apart from the others. Try out some of their recommendations to find your new favorite meeting platform.

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Transparency in business has become a practice that’s favored by not only consumers, but by employees as well. When leaders are transparent with their team about the business, it builds a sense of trust and equips employees to make informed decisions. However, sharing more information than necessary can be distracting at best, and detrimental to company culture at worst. So how do you determine how transparent to be with your employees? Below, 10 members of Young Entrepreneur Council share some questions and considerations for leaders.

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Business plans are more than just documents outlining your steps to launching and growing your startup. This plan acts as a map throughout the entire process, and helps you figure out what to do when you face roadblocks or wrong turns. While a business plan isn't required to start a business, it can be helpful in guiding you in the right direction and even securing proper funding for your business. However, writing a business plan is no easy task. To help you get started, a panel of Young Entrepreneur Council members shared their best tips and tricks.

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A trust is about more than just money; it reflects your values and the legacy you want to leave behind.

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Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned. So how can you effectively build trust among your team during times of uncertainty? We asked members of Young Entrepreneur Council how leaders can earn and keep employees' trust during a pivot or critical point in the company. Their best responses are below.

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Your relationship with your customers shouldn’t exclusively be transactional. To build a bond that leads to customer loyalty, you have to thoughtfully connect with them and continue the conversation with them. To help with this important task, we asked members of Young Entrepreneur Council how they recommend keeping customer conversations productive and positive. Follow their tips to help you build strong, long-lasting relationships with your buyers.

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The COVID-19 pandemic has disrupted nearly every business and industry in some capacity. Some non-essential employees have taken to remote work, while many others have faced reduced hours or layoffs. With this widespread loss of income and minimal social outings, many consumers have also cut back their spending. That’s why retaining your current customers is more important than ever in today's world. Below, 10 members of Young Entrepreneur Council share some effective customer retention strategies they're leveraging during these uncertain times.

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You often have to “act” like a boss before you truly feel like it.

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Selling your ideas or your vision is what you do as an entrepreneur. You need to convince investors that what you see in your head for your company can be a reality. To do this, you'll probably find yourself going to a lot of pitch meetings to try to get funding for your ideas. Delivering speeches or giving presentations at these pitch meetings should be your best method of marketing your business. However, public speaking tends to scare even the best of us. To help young entrepreneurs who have to get out in front of an audience and wow them with their business ideas, eight business owners from Young Entrepreneur Council offer their best advice on how to relax before giving a presentation.

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Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything. While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

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As digital payments evolve and become more commonplace, an increasing number of businesses are accepting them, with some businesses rejecting cash payments entirely. While digital payments can certainly be convenient for customers and businesses alike, it’s important to understand the process and avoid any potential pitfalls. We asked the members of Young Entrepreneur Council for their takes on digital payments. They shared 10 things you should keep in mind as digital payment options evolve, and how those offerings will impact your business in the future.

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Risk is often inherent in business, especially when you’re running your own. However, there are steps you can take to manage that risk. As highly successful entrepreneurs in their industries, the members of Young Entrepreneur Council have learned a lot about effectively mitigating risk and minimizing its impact on their businesses. We asked them to share some practical tips for new business owners who are also new to risk management. Read on for their best answers.

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13 Great Methods of Expressing Gratitude Thanking others who deserve it makes you a better entrepreneur. Entrepreneurs have an unearned reputation for being cold individuals because of the things they may need to do what is necessary for the success of their enterprise. However, showing gratitude and letting others know they are appreciated dispels the idea of the cold business owner. Gratitude shows that you care, and people are compelled to reciprocate, just so long as the thankfulness is genuine. Thankfulness shouldn't extend only to friends and family, but also to coworkers and employees. Below, 13 business owners from Young Entrepreneur Council share what they considered the best way to show gratitude to someone, even if they aren't closely related to them.

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Problem-solving skills will help transform even seemingly intractable problems into interesting opportunities.

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It may be time for a tune-up in your symphony across work and home.

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When you define your life by significance over success, there is little you cannot do or dream.

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While there is not a determined ideal time and place to hold a meeting, the key is to be aware of how and when the best decisions are made for the type of problem your company needs to solve.

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From hiring to training, make sure you have a team of star performers who understand your product.

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Meditation can improve concentration, health, creativity – and your business's bottom line.

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Are the tax benefits worth buying over renting?

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Gone are the days when social media was used solely for connecting friends and family.

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A total customer experience mentality helps positively influence a customer’s perception of value, in turn increasing customer loyalty and retention.