Member Since 2016
New York City Area
Peter Kozodoy is the author of Honest to Greatness, an Inc. 5000 serial entrepreneur, TEDx speaker and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use brutal honesty to achieve massive success. But it didn’t start that way. At 17, he was an Olympic-hopeful figure skater who was sure he would achieve his childhood dream of attending Harvard University. By 18, he had missed both the Olympics and Harvard, and found his life spiraling out of control...until he finally discovered the power of brutal honesty, particularly when it comes to being honest with yourself. From the depths of 2008, Peter and his business partner built an Inc. 5000 marketing agency that would go on to work with startups to the Fortune 500, and local car dealers to Warren Buffett. Peter’s tough lessons learned — in business, leadership, and entrepreneurship — have appeared in Inc., Forbes, The Huffington Post and more, and his work at GEM has earned Telly, Pixie, Communicator, Aurora, Davey and W3 awards. He has shared his story at TEDx, CEO Clubs of America, Digital Book World and many other conferences and corporations, spreading his mission to help leaders use brutal honesty to achieve massive success in business and in life. Peter has been a member of both Entrepreneurs' Organization (New York Chapter) and the Young Entrepreneur Council, and has served on the boards of the Greater New Haven Chamber of Commerce and Junior Achievement in Connecticut. He holds a BA in Economics from Brandeis University (Summa cum Laude and Phi Beta Kappa) and an MBA from Columbia Business School, and also holds a black belt in Taekwondo which earned him a trophy that’s taller than he is (which, admittedly, isn’t very tall).
Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way.
Make every goal a milestone toward living a fulfilling life.
Use your confidence to overcome the doubt your prospects harbor during the sales process.
Who we know and how we interact still matters in life and in business.
Pursue the truth about making it in business with the disciplined eye of an investor.
Here's a simple trick: Map out how your customer moves through his or her day.
Look inward to find your next million-dollar idea.
Focus on what you're selling, not Instagram fame.
Whether it's a formal network or an informal group of entrepreneurs you know, try to surround yourself with a network of entrepreneurs who can validate your thinking.
GEM is a strategic communications partner for growth that works with the manufacturing, healthcare, and energy sectors.
Marketing & Advertising