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Chief operating officers (COOs) are important assets to every organization. This critical C-level role oversees the day-to-day administrative and operational functions of the business they serve, as well as manages departmental leaders under their areas of purview. When it comes to hiring the right person for the role of COO, you may need to think beyond your normal hiring processes. To help, the members of Young Entrepreneur Council shared 10 tactical steps all companies should take to ensure they hire the best COO for their team.

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When you're looking for advice on how to manage certain parts of your business, it can be wise to seek an advisor to counsel you. However, hiring the wrong advisor can lead you down a long and frustrating path that could even result in losses for your business. There are some unwritten rules to follow when seeking out a professional to advise you on business matters. Here, members of Young Entrepreneur Council share their expert tips on what all entrepreneurs should keep in mind when seeking out a business advisor.

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The world of marketing is ever-changing, especially in today's digital-first world. Successful marketers not only need to be masters at capturing customers' attention and showing them the benefits of their product or service, but they also need to know how to leverage the most up-to-date digital tools to reach those customers. As business leaders, the members of Young Entrepreneur Council understand the importance of staying up to date on marketing skills. Below, a panel of them shared nine of the most important habits and skills all marketers should pursue. Read on for their insights on which actions can advance your marketing career.

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Storytelling in digital marketing addresses the needs of a fast-paced society in which people cut through the fluff and look to receive information faster.

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In any type of face-to-face or video meeting, your body language can set the tone for the direction of the conversation. Depending on how you present yourself, the other person may be able to tell if you’re tense, worried or even closed off. Poor body language can have detrimental effects, especially if you’re speaking to a "very important person" who can determine the fate of your business. That's why it's important to put your best foot forward with parties like potential investors and business partners by paying extra attention to your nonverbal communications. To help you, eight Young Entrepreneur Council members shared some common body language mistakes you should avoid when speaking to a VIP.

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expert panel

Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them. Here, eight leaders from Young Entrepreneur Council share some lesser-known red flags you should be looking for if you believe you’re working in a toxic environment and suggest what you might do if you spot any of these signs.

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Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment. From video doorbells to smart locks to thermostats, smart home systems can be incredibly beneficial for homeowners. They can make tasks simpler and make your home run more efficiently. However, there are a few things homeowners should know before installing one. To help you prepare for this investment, 13 members of Young Entrepreneur Council discuss what they believe all consumers should know before purchasing a smart home system. Keep these insights in mind as you're shopping for your next device.

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A business’s real strength comes from the people behind the logo.

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If you're looking for business advice, there are a lot of different places you could go. There are countless books and seminars that promise you success with your business, but many of them are built on the achievements of their creators. No two entrepreneurs or businesses are precisely the same, and because of this, their advice may not apply or resonate with you. Yet, some advice is universally valid, no matter the industry, area of focus or target audience. Here, nine leaders from Young Entrepreneur Council talk about some of the best advice they've encountered throughout all their years as entrepreneurs and explain why any business founder could act on these tips to achieve success.

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Hiring a reputable digital agency with enterprise-specific SEO knowledge takes due diligence. This ensures that you choose a company with the experience, skill sets and technology to manage high-performing businesses well.

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Entrepreneurs typically have long, nonstandard workdays, with some even working more than 15 hours at a time. Yet even though they may be spending all this time working on their business, there's no guarantee that their days are truly as productive as they could be. Building structure within your workday helps solve this problem. But how does someone specifically go about structuring their day, and what types of elements should be included? To help, nine leaders from Young Entrepreneur Council discuss the workday scheduling techniques that function best for them, and offer some advice on how others can follow in their footsteps.

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This method of classification can impact site performance in every industry.

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In business, it's only natural that you'll be called on to present to an audience. However, the stakes of some of these presentations can be relatively high, which can lead to anxiety and heightened nerves for the person giving them. Not everyone is naturally cool under pressure, yet so many business professionals manage to give these pitches effortlessly, or so it seems. What all these professionals know is that calming your nerves isn't always as difficult as it first seems. To offer some insight, eight members of Young Entrepreneur Council weigh in on the strategies that work for them and how they’re able to deliver calm, collected pitches time and again.

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Members of Young Entrepreneur Council offer some effective ways to keep users coming back to your mobile app. Everyone with a smartphone or tablet uses mobile apps, and businesses have increasingly seen the value in creating their own. However, it’s hard to stand out in crowded app stores where many competitors are doing the same thing. Even if you do get people to download your app, the real challenge lies in getting them to come back and continue using it. To help, we asked 13 members of Young Entrepreneur Council how they recommend engaging and retaining mobile app users. Here are their suggested strategies and why each is so effective.

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expert panel

Self-doubt can be debilitating for some individuals. If you're trying to advance your career, the belief that you’re not good enough can quickly put an end to those aspirations. It can make you feel less confident about your abilities, which in turn can make you seem less trustworthy and dependable to others. If you can't believe in yourself, will anyone else? Sadly, self-doubt feeds a negative feedback loop, leading to a spiraling of emotions that may leave you scrambling to find a way out. To help guide you, thirteen experts from Young Entrepreneur Council share some valuable tips on how professionals can seek to conquer self-doubt, and explain why these suggestions can be so practical at helping you overcome this debilitating mental state.

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With long-term thinking and focus on search engine optimization done correctly, your organic rankings will improve.