Lauren Perkins

Lauren Perkins brings a groundbreaking approach to business growth in her latest book, "Think Like a Brand; Act Like a Startup." With more than fifteen years as a founding instructor at General Assembly, entrepreneur in residence at Columbia University, and managing director at Microsoft for Startups, Perkins is uniquely positioned to guide struggling founders and corporate innovation leaders. By integrating stability and agility, fostering resilience and emphasizing scale, Perkins empowers her audience to navigate entrepreneurship and market uncertainty with confidence.