Member Since 2016
New York City Area
Kasey Kaplan is a lifelong entrepreneur with a proven track record of success across multiple industries. He is the founder of KWK Studio which provides products and services that allow businesses to succeed in the digital world and Co-founder of Urban FT, Inc., which is a leading and one of the fastest growing providers of Digital Banking solutions to over 700 financial institutions. Kasey is a strategy, marketing, and product expert and has applied his skills in various industries such as FinTech, DLT/Blockchain, Supply Chain., SMEs but got his start while pursuing a Bachelor’s degree in Economics & Management and Communications, where he mastered the skills of digital marketing strategy and worked to grow SMEs. The skill set would earn him a full-ride scholarship to graduate school where he earned a Masters degree focused on Instructional Design and Technology. Upon graduation, Kasey was tapped to join several start-ups where he lead marketing, product, and innovation. He has successfully held the role of founder, president, CMO, COO, and CPO, as well as lead M&A efforts which resulted in several deals in the FinTech space. Kasey is a member of the Young Entrepreneurs Council (YEC), an invitation-only association acknowledged as the world’s most exclusive group of entrepreneurs under 40 years old. In 2017 he received the Distinguished Alumni Award from his alma mater recognizing his business success. An Eagle Scout, landscape photographer and avid outdoorsman, Kasey's adventurous spirit has taken him all over the world. He's climbed Mt. Kilimanjaro and Aconcagua, road-tripped in the Middle East, and in 2017 completed his goal of visiting every continent. During his collegiate years, he was a national champion in downriver whitewater canoeing and kayaking as well as a member of a NCAA Swim Team.
In the wake of COVID-19, many businesses have had to significantly modify or even temporarily shut down their daily operations. In tough times such as these, finding new revenue streams can be a great way to make up the lost income and keep the company afloat.
Don't be lazy, pushy or inauthentic when it comes to your digital presence.
Work to drop the word “prospective” from your prospective customers.
If you don't have a business website, what are you waiting for?
Creating a high-quality user experience takes time, research and refinement.
Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers.
You can offer educational content as a primary or complementary business line in your organization.
Lay the foundation of your online strategy and improve as you go.
Tailor your marketing funnel to your audience and then test everything.
Not understanding your brand can lead to recruiting the wrong people, increased staff turnover, struggles to attract talent and new business, creating generic products and can be a ceiling to growth.
Digital marketing is no longer the wild west.
In life, business and travel, you will face many adventures that provide opportunities for growth.
Know what you're getting yourself into before charging full-steam ahead on the path of entrepreneurship.
Our mission is to help unleash the potential of every business by providing simple to use marketing solutions. We believe everyone should focus on what they love, but in order to grow a business you often need expertise in different areas. Think of us as your digital solutions partner. We make products and offer services that provide real value in the areas where you don’t have expertise.