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Jennifer Buonantony

CEO of Press Pass LA and PPLA Social + PRPress Pass LA and PPLA Social + PR

Los Angeles Area

Member Since March 2018


I have over fifteen years of experience working in the entertainment industry spanning script development, TV & Film Production, talent management and social media & public relations. After graduating Summa Cum Laude from Syracuse University's prestigious S.I. NewHouse School of Public Communications (2003), my career began in script development in NYC at Tribeca Films (owned by Robert De Niro and Jane Rosenthal) and then in talent management at Innovative@Ford (a joint venture between Innovative Artists and Ford Models). In 2004, I made the move to Los Angeles working for Mark Burnett Productions having just wrapped Donald Trump's "The Apprentice" and working on Sylvester Stallone and Sugar Ray Leonard's "The Contender." In Los Angeles, my career spanned several more years of production including working in the directing department on the hit TV shows "Grey's Anatomy," "Desperate Housewives," and "House" and on films including "War of the Worlds" and "Thank You For Smoking," to name a few. I later made the move from set production back to talent management and development at companies including Magnolia Entertainment and Robyn Nash Productions. Seeing the shift in the industry toward digital, I accepted a position as the Senior Account Manager in social media across brands and talent at Jones Social PR working on clients including Pacific World Cosmetics, "The Valley Girl Show" on FOX starring tech guru Jesse Draper and Disney's "Dog With A Blog," among others. I later led the social media & PR department at Rebel Industries working across all E + J Gallo Wines and helping to launch a music podcast, "Rebel Radio." I also worked as a senior executive in business and tech PR for NRPR Group across accounts including Heal, Kukun, VC Network, Oncogambit, Glasshouse, and more. In 2010, I started my own media company, Press Pass LA, covering breaking industry news in the areas of TV, Film, Music, Fashion and more. focuses on events coverage, ce

Published content

expert panel

As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential.  The first step to doing so, of course, is acknowledging what you must set free. Below, a panel of Young Entrepreneur Council members shared the most important things they gave up in order to advance in their careers. Here's how letting go helped them move forward.

expert panel

Entrepreneurs can face obstacles from many different areas, but when you’re young and new to the business, there always seem to be extra hurdles to jump over. Both external and internal pressures can wear down on you, and before long, you can start feeling overwhelmed. But these pressures shouldn’t deter you from becoming an entrepreneur, and there are steps you can take to overcome them. Here, eight leaders from Young Entrepreneur Council discuss some of those common obstacles young business owners face and offer their best advice based on their own experiences as young entrepreneurs.

Eight Key Strategies To Overcome Your Competition And Stand Out In A Crowded Market

expert panel

In a market with hundreds (maybe thousands) of competitors, it becomes more challenging for businesses to make a mark that'll impact the core audience they’re aiming for. This is why it’s so important for a business to develop a strategy that will give them an edge over the rest. Saturated markets can still be profitable, but only if the company makes its value proposition known to the target audience in such a striking way that it deeply resonates with them. To offer insight on how to do that, eight members of Young Entrepreneur Council look at a few strategies businesses can adopt to stand out in a crowded market and how each tip helps make the company more visible to the consumer.

expert panel

To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back. Many members of Young Entrepreneur Council have experience building and deploying successful business mobile apps, and they understand what it takes to create something engaging and long-lasting. To offer their insights, a panel of members shared some important steps businesses should take when building their mobile apps. Follow their tips to ensure your app becomes a regular habit for those who download and use it.

Company details

Press Pass LA and PPLA Social + PR

Company bio

Press Pass LA began as an entertainment news outlet, Our mission is to "Get What Matters" in Hollywood to our fans! We bring you celebrity journey stories, the best rising talent to watch, and highlight philanthropy in Los Angeles. We're your press pass behind the velvet rope to all things Hollywood, gossip free! We recently expanded to include our PR + digital agency and our TV/Film production divisions.



Area of focus

Public relations
Digital Marketing

Company size

2 - 10

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