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Everything from hiring to culture and branding can effect your business's success.

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Podcasting has become an increasingly popular medium for businesses to build their brand and connect with audiences. However, launching a successful podcast requires more than just recording and uploading episodes. Many podcasts fail to gain traction and reach their target audience, leaving business owners wondering what went wrong. Below, a panel of Young Entrepreneur Council members share essential tips for podcasting successfully. By following these tips, businesses can maximize the potential of podcasting as a marketing tool to achieve their goals.

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When it comes to work and getting things done, effective communication is about more than getting along with your teammates. In a business context, communication can affect not only the interpersonal relationships of the people who work there, but also the speed at which a project is completed, the quality of a product and even the rate at which employees leave the company. Effective communication, then, acts as a solid foundation necessary for any business to thrive.  To help build up this foundation, you’ll first need to clear out any of the mistakes, such as those listed by the members of Young Entrepreneur Council. Below, they share some of their biggest communication pet peeves in business, and what people can do to communicate more effectively at work.

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Many employers talk about wanting "employee loyalty," or employees who will give their all to their role and to the company in order to help it succeed. But what's talked about less is what employers can do to actively earn this loyalty from their employees, leaving employers with no action plan for how to inspire this kind of behavior in their teams. To offer some guidance, seven members of Young Entrepreneur Council discuss several areas employers can improve upon in order to earn employee loyalty and trust. Consider the following advice if you want to build a work culture of support and positive action from both sides.

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Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many companies, therefore, is to leverage social media to get in front of their target audience and convince them to make a purchase. But the perfect social media ad won’t come about without a little forethought and planning. If you really want to persuade potential customers, consider the following tips as recommended by the members of Young Entrepreneur Council. Implementing these steps could give you a significant leg up on the competition.