Anthony Martin

Choice Mutual

CEO and Founder

Reno, NV


Anthony Martin is the owner of Choice Mutual, a nationwide life insurance agency that specializes in helping seniors. For the last eight years, his company has sold life insurance exclusively over the phone and email without ever meeting a client in person. He was able to grow the company to over one million dollars in revenue through sheer hard work and determination. He never once solicited or accepted outside investments. To this day, Anthony owns 100% of his company shares. Anthony grew up in Northern California, but now lives in Reno Nevada. He’s been married to his wife Christelle Martin since 2010. They have two German Shepherds named Bear and Olive. If Anthony is not working or playing basketball, he’s likely spending time with his wife and dogs.



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Choice Mutual is a nationwide final expense life insurance agency. We help seniors find the best policy to possible to ensure they don't leave their funeral costs to their loved ones. Licensed in all 50 U.S. states, our experts provide no hassle impartial advice regarding which policy is best for each client.


  • Insurance

Area of Focus

  • Life Insurance

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