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Angela Ruth

Marketing DirectorCalendar

San Francisco Bay Area

Member Since November 2015

About

Director of Marketing at Calendar. I write for Entrepreneur, the blog on Calendar.com, ReadWrite, and am regularly syndicated to Forbes. I'm always up for a challenge and look forward to new entrepreneurial adventures every day.

Published content

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With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized. To help those working remotely in a group, we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

15 Effective Ways to Reach Gen Z on Social Media

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As the up-and-coming generation of consumers, Gen Z has become a hot target demographic for many brands. This generation of true digital natives is even more entrenched in the world of technology than the millennials who came before them. Therefore, companies that want to reach them need to go all-in on social media, Gen Z's preferred place to "hang out" online. However, the way Gen Z uses social media is different than older generations, and reaching them can be a challenge. You need a targeted approach that speaks to their values, interests and lifestyles. Here's how 16 members of Young Entrepreneur Council recommend connecting with Gen Z-ers on social media.

Here's How to Run a Successful 'Traditional' Ad Campaign for Your Local Market

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Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way. To help with your next traditional media campaign, we asked members of Young Entrepreneur Council the following question:

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The culture of the modern workplace has changed drastically, and far more businesses are looking favorably at work-from-home arrangements. Industries that have traditionally depended on employees coming in no longer need to conform to the archaic principle of in-office work. The result is a lot more freedom for workers, as well as potentially increased productivity. However, that benefit only happens if teams manage to coordinate appropriately within the online space. Luckily, other groups have succeeded as remote teams before remote working became a necessity and can share their experiences. Eight contributors to Young Entrepreneur Council explain how companies or industries new to the remote working paradigm can ease the process of shifting into a non-office-based approach.

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Jan 22, 2020

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In the age of social media, a controversy -- and a potential public relations crisis -- is always lurking. It's impossible to completely avoid controversial issues and conversations if your business is on social media, but knowing how to handle them with grace and professionalism can save you from landing your brand in hot water. To help you, we asked members of Young Entrepreneur Council the following question:

Company details

Calendar

Industry

Internet

Company size

11 - 50

This member is no longer active.

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