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The Business of Belonging by David Spinks

The Business of Belonging by David Spinks

Welcome to "YEC Reads," a series presenting books written by YEC members on business topics.

The Business of Belonging: How To Make Community Your Competitive Advantage

by David Spinks

March 23, 2021

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Our Take:

In The Business of Belonging, YEC member David Spinks guides business leaders toward creating a community of customers — one of the most important components of a successful market strategy in today's hyperconnected world — with solid strategies and clear best practices.

About This Book:

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.

In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

About the Author:

YEC member David Spinks, CEO, CMX Media is the co-founder of LetsFeast.com, the home of the Feast Bootcamp: a 30-day online program that goes beyond teaching you how to cook and actually helps you build a habit of practical cooking into your daily life. He also co-founded CMX Summit, a conference for community professionals and TheCommunityManager.com, the the online home for community professionals..


“A tactical primer for any business embarking on the critical work of actively building community.”
Seth Godin, author, This is Marketing

“This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.”
Nir Eyal, bestselling author of Hooked and Indistractable

Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done.
— Erica Kuhl, Former VP of Community, Salesforce

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