YEC Reads: Superfans by Brittany Hodak
Welcome to "YEC Reads," a series presenting business books for entrepreneurs authored by members of YEC. Today's pick:
Creating Superfans: How to Turn Your Customers Into Lifelong Advocates
January 10, 2023
In Creating Superfans, YEC member Brittany Hodak shares strategies for creating "superfan" customers, and explains why establishing this kind of fan base should be a top priority for every businessperson and every brand today.
About This Book:
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.
About the Author:
YEC member Brittany Hodak, co-founder, The Superfan Company, is an entrepreneur and keynote speaker specializing in creating more loyal customers by harnessing the power of fandom.
“Creating Superfans is the must-read manual for turning your custom- ers and employees into superfans. If you have customers, you need this book—period.”
— John Hall, senior contributor, Forbes; serial entrepreneur
“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”
— Bobby Bones, New York Times bestselling author; TV and radio personality
“Creating Superfans contains the secrets your business needs to stand out in a crowd and to attract, engage, and retain your own raving fanbase.”
— Dorie Clark, Wall Street Journal bestselling author, The Long Game; executive education faculty, Duke University’s Fuqua School of Business
If you are a Young Entrepreneur Council member who has published a business book, contact the YEC concierge to learn how to get it featured in this column.