Member Since 2013
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She is the former Chief Experience Officer of Experience.com and was CEO and co-founder of The Superfan Company. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”
Most of us can look back and remember several less-than-ideal experiences we had as customers. Even more memorable, however, are those times when a company's customer service exceeds our expectations—even delights us. In almost every instance, receiving outstanding service from a business creates a loyal customer for life. Therefore, taking note of and learning from excellent examples of customer service can be an invaluable tool for any entrepreneur or business leader looking for ways to "wow" their own customers.
When you’re young and inexperienced, stepping up to a leadership position can be more difficult than usual. Without a strong standing in their industry, a new entrepreneur may not be able to navigate the terrain as easily as others. However, these leaders can still bring fresh perspectives and ideas to the table.
Trying to get people interested in your startup may seem like fighting a losing battle. The early stages of a startup have several challenges to getting customers involved in the business. Advertising to a large market can be expensive, and you have to figure out if your strategy will even work with your core audience. Standard marketing campaigns can be useful, but audience responses can be lackluster for something they've seen dozens of businesses try before.
Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course.
Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer.
There's no question that retail is a challenging industry to master. However, for investors or manufacturers, the challenges it presents are more than worth the rewards. Retail distribution allows a business to serve its offerings up to a much broader population than direct distribution, thus increasing an enterprise’s visibility and revenue.
Growing a business seems like a simple prospect, and it can be deceptively simple on paper. However, once you start to delve into the heart of the matter, you realize that a service-based business requires some deep thought before you can scale it.
Everyone wants to be successful, but not many people understand what success brings with it or what it means exactly. Success is a personal thing -- where one person may see achievement, another may see settling for what they can get. Success is a goal, and there are many roads to get there, but not everyone's version of success is the same.
Some entrepreneurs who want to scale their companies and fast-track their growth hire a business coach to help them get there. These professionals often have years of business experience themselves and can help you take your business to new heights with their insights.
17 leaders from YEC share the tools and processes they use and why they work.
Having the right clients can make all the difference in your business’s success. Of course, finding those ideal clients isn’t always easy. You don’t want to be too selective and turn down a good business opportunity, but you also don’t want to overextend yourself for a client who won’t stick around in the long run.
Every professional knows that an eight-hour workday rarely means eight straight productive hours of “real” work. Sometimes there are distractions and emergency situations to attend to throughout the day; other times, your calendar is so booked with meetings that it’s hard to find time in between to concentrate on your to-do list.
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?
When you start a business, one of the first questions you ask yourself if you should be doing this alone, or if you need help. This decision determines whether your company is a solopreneurship or a partnership. Some entrepreneurs work better by themselves, but others realize the benefit of having a partner.
Despite the numerous digital communications channels available today, email is still one of the best ways to get and stay in touch with your customers. Email marketing is notorious for its high return on investment, and with nearly 4 billion active email users, there’s a huge potential audience waiting to receive your messages.
“Thought leadership” is a big buzzword in the business world right now, and it’s easy to see why it’s become such an important focus for leaders. When others look to you for your expertise and insight, you can become a leading, recognized voice in your industry.
Running a business is not easy, especially as a young entrepreneur. It always feels like the industry is stacked against you, and that you're destined to fail. Keeping hold of your morals while navigating a field like this can be a challenge.
As a busy professional or entrepreneur, you’ve probably wished there were more than 24 hours in a day. While you might not be able to find huge chunks of free time, you can always find a few extra minutes a day, which adds up to a few extra hours in a week.
A business coach can help entrepreneurs, especially high-growth startups, succeed. Can you afford not to have one?
Starting a business with a partner can mean twice the excitement, creativity, enjoyment, and reward.
The Superfan Company is an entertainment company focused on enhancing experiences for pop-culture superfans. We work with celebrities and brands to create unique, engaging content to help activate the audiences that matter most to them. Whether we're making a fan-club magazine for a superstar like Katy Perry or targeting superfans of a film like Guardians of the Galaxy at retail, we create original content to fans LOVE!
Marketing & Advertising