YEC Members Offer Insight on E-Commerce and Sales
YEC members are experts in many fields. From technology to food innovation, they’ve started successful and forward-thinking companies across a variety of industries and gained first-hand knowledge of the challenges of starting and sustaining a business. This week, our members offer insight on e-commerce and sales trends in 2016.
In his latest article on American Express, YEC member John Rampton shares his secret tactic to make online sales: using the power of a micro-yes. He writes, "You have something your prospects want — build on small yeses that culminate in a big yes. The way I've found to do this is to make finding what they want easy, to show your products in action, and to offer personalized, custom coupons."
We recently asked our members to share their tips on how to keep their customers coming back to their e-commerce businesses. One member writes, "A 'guest checkout' that doesn’t require creating an account is a great way to reduce abandoned carts." Read their tips in this Business2Community article.
YEC Contributors: Fan Bi, Blank Label; Alex Miller, PosiRank; Adam Steele, The Magistrate; Miles Jennings, Recruiter.com; Vik Patel, Future Hosting; Brandon Stapper, 858 Graphics; Angela Harless, AcrobatAnt; Andy Karuza, FenSens; Matt Doyle, Excel Builders; Wesley Mathews, High Level Marketing; Yaniv Masjedi, Nextiva.
In her latest Forbes article, Brilliance CEO Marcela De Vivo shares the reasons why women in business must adopt certain strategies to confront, engage and defeat the classic stereotypes about women. She writes, "The reality is: many women in business face the same prejudice as America’s first black pilots. Anything short of excellence is likely to be met with “I told you so.”
E-commerce is constantly changing and in 2016, there are no exceptions. In this Noobpreneur article, our members share what they think will be the biggest e-commerce trend this year.
YEC Contributors: Beck Bamberger, BAM Communications; Peter Daisyme, Invoicing; Fan Bi, Blank Label; Jeff Epstein, Ambassador; Ivan Matkovic, Spendgo; John Rampton, Due; Cody McLain, SupportNinja; Andrew Namminga, Andesign; Adam Steele, The Magistrate; Nicole Munoz, Start Ranking Now; Drew Hendricks, Buttercup; Ross Beyeler, Growth Spark; Thomas Smale, FE International.