YEC Members Offer Insights on Product and Innovation
YEC members are experts in many fields. From technology to food innovation, they’ve started successful and forward-thinking companies across a variety of industries and gained first-hand knowledge of the challenges of starting and sustaining a business. This week, our members offer insight on product and marketing.
Calling a company “innovative” has become commonplace. To identify a truly ground-breaking startup, look for these ways in which it surpasses today’s standards. In this Huffington Post article, one member notes, "What makes lasting companies innovative is a willingness to disrupt themselves."
YEC contributors: Murray Newlands, Due.com; Carlo Cisco, SELECT; Aron Susman, TheSquareFoot; Nicole Munoz, Start Ranking Now; Fan Bi, Blank Label; Vladimir Gendelman, Company Folders, Inc; Douglas Baldasare, ChargeItSpot; Yiannis Giokas, PCCW Global; Patrick Barnhill, Specialist ID, Inc.; Neil Thanedar, LabDoor; David Tomas, Cyberclick.
YEC member Beck Bamberger, founder of BAM Communications, recently published a Forbes article discussing how to better your PR campaign and secure better media coverage. Beck shares five ways your company can manipulate timing so that you can extend the spotlight of your brand in the media’s eye.
In his latest Forbes article, Adored CEO Cory Von Wallenstein shares his thoughts on why it's important to remove yourself from your office and your surroundings in order to become successful. One tip? "If you’re truly passionate about your idea, but open to ways it could resonate more, then you’re on the right track to creating something special. It is truly a balancing act."
The art of implementing customer surveys takes time to perfect. That's why we asked our members to share their top tips for maximizing ROI from customer survey results in this Inc article.
YEC contributors: Andrew Schrage, Money Crashers Personal Finance; Ivan Tsybaev, Trucker Path, Inc; John Rood, Next Step Test Preparation; Ismael Wrixen, FE International; David Ciccarelli, Voices.com; Marcela De Vivo, Brilliance; Angela Ruth, eCash; Fan Bi, Blank Label; Trevor Sumner, LocalVox.