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Making a CEO Hire With Zach Obront

Making a CEO Hire With Zach Obront

In this video clip, Zach Obront, co-founder of Book in a Box, challenges the assumption that founders have to be the CEOs of their companies. This assumption stems from the fact that many founders think they are supposed to be the leaders. In reality, though, it can be smarter for you and your business to bring in someone with the day-to-day managerial skills that you don't have (and don't want to spend time developing).

"We all have this built-in assumption that we're supposed to be the leaders of our companies, and that it's a failure not to be."

More about our expert: Zach Obront is the co-founder of Book in a Box.

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