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Avoiding a Common Book-Writing Mistake With Zach Obront

In this video clip, Zach Obront, co-founder of Book in a Box, shares the biggest mistake that many first-time authors make: trying to merge too many ideas into one book. Many writers see themselves as the common thread that will unite different stories, but readers care about the individual problem that a book is solving for them. Focus on one problem that affects your target audience instead of packing in too many ideas.

"They're packing too many different ideas in; it's not one individual problem."

More about our expert: Zach Obront is the co-founder of Book in a Box.