YEC Reads: The Hawke Method by Erik Huberman
The Hawke Method
Morgan James Publishing
February 15, 2022
In The Hawke Method, YEC member and brand marketing expert Erik Huberman offers entrepreneurs an inside look at how Hawke Media scaled thousands of brands and became one of the fastest-growing brands in America. He proposes three principles of marketing (awareness, nurturing, and trust) and outlines how to leverage the three principles to create and manage a successful marketing campaign.
About This Book:
From his experience at the helm of one of the fastest growing consultancies in the US, Huberman has distilled what it takes to be a successful marketer into three core pillars: awareness, nurturing, and trust.
The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.
About the Author:
YEC member Erik Huberman is CEO of Hawke Media, a full-service outsourced CMO and digital marketing agency based in Santa Monica. Prior to Hawke Media, Erik founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. He is a serial entrepreneur and brand marketing expert.
“In almost record time, Erik cut a wide swath through the field of digital marketing while earning the respect and admiration of industry leaders. Good things will come to those who heed his insights.”
— Todd Jacobs, partner at WME|IMG
“Erik is a true visionary who knows how to get things done. The world would be a far better place if more business leaders started moving to his beat.”
— Andre Benjamin, aka "Andre 3000" of Outkast
“Huberman is a dynamic, uber-talented entrepreneur. This country’s 80million millennials should consider themselves lucky to have a bright star like Erik illuminating the path to innovation, radical service, and win-win relationships.”
— Christopher Kai, author, Big Game Hunting