YEC Members Share How To Boost Your Company's Reputation
YEC members are experts in many fields. From technology to food innovation, they’ve started successful and forward-thinking companies across a variety of industries and gained first-hand knowledge of the challenges of starting and sustaining a business. This week, our members offer insight on how entrepreneurs can grow their reputation.
In his latest Forbes article, YEC member Chris Ostoich shares his tips on how a startup leader can stand out and rise above the noise at South by Southwest, a bustling mecca for media personalities, movie stars and industry moguls. He writes, "It’s important to set realistic expectations. Focus on making a big impression with the people that matter most to your business, rather than with everyone at SXSW."
Swapping out business cards just doesn't do it anymore at networking events. As an entrepreneur, it's important to know how to make connections and work a room of investors. "Networking is all about giving. If you give your time, sometimes your money, and mostly your complete attention to the people you interact with, you'll reap the rewards." In Brandon Stapper's Fast Company article, he shares a few other networking strategies he's found to work.
Eli Rubel, Vice President of Marketing at Helpshift, recently published an article in Forbes discussing how the personal essay has taken over our way of writing and communicating. And with its rise, businesses must adjust the ways in which they speak to customers. He writes, "Being compassionate and always trying to help goes a long way towards proving to your users that you care. It can also help you as an IT executive stay happy, even when your customers aren’t."
Mabbly CEO Hank Ostholthoff understands digital branding. In his recent Huffington Post article, Hank shares his tips on how to use digital branding to create and establish your brand's story and presence in the digital realm. Welcome to the era of entertainment and digital branding.