YEC members are experts in many fields. From technology to food innovation, they’ve started successful and forward-thinking companies across a variety of industries and gained first-hand knowledge of the challenges of starting and sustaining a business. This week, our members offer insight on marketing and content.
In his latest Forbes article, YEC’er John Lincoln, CEO of Ignite Visibility, shares his tried and true strategies on how to successfully market an online business. He writes, “Great marketers use their marketing efforts to describe a problem, create some level of agitation over it, and then offer a solution. That’s a timeless principle that you should never disregard.”
Earlier this week, YEC member Kalin Kassabov published a Huffington Post piece highlighting his expertise in SMS marketing, a relatively new type of marketing. Based on his experience, the ProTexting CEO and co-founder offers his top tips so you can incorporate text messaging into your own customer campaigns.
Not getting the ROI you had hoped for when publishing content on LinkedIn? Joshua Lee, co-founder of Stand Out Authority, shares how you can adjust your strategy to expand your reach. One tip? “Seek out connections who are active on LinkedIn and propose to help each others’ content get noticed. Participate in discussions inside active industry LinkedIn groups.” Read his tips in his recent Inc. article.
Status Labs co-founder and CEO Darius Fisher recently wrote a Forbes piece about the impact Facebook has on your reputation, business and future career opportunities. Whether you’re a frequent Facebook user or post irregularly, Darius shares a few ways to prevent letting your profile speak on your behalf (and potentially hurting your business).
Keep an eye out both on our blog and around the web for more great content from YEC members, who regularly share their best practices and insider tips across the Internet.