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It’s 2023–brands need to start embracing the power of influencer marketing and furthermore, the power of influencers 2.0. 

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In any organization, maintaining a motivated and engaged workforce is crucial for productivity and overall success. However, there may be times when leaders notice a decline in employee morale and motivation. Whether it’s due to external factors, internal challenges or simply a temporary slump, leaders have a vital role to play in reigniting the spark and helping their employees get back on track.  Below, 11 Young Entrepreneur Council members explore effective steps leaders can take to revitalize their teams and foster a positive work environment that motivates and inspires employees to give their best. By implementing these strategies, leaders can create a workplace where employees feel valued, supported and motivated to excel.

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The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time—with recent uncertainty surrounding potential TikTok bans in several countries leaving businesses wondering how to best maintain their social media presence. Despite these challenges, businesses must stay adaptable and learn to navigate these changes to succeed in their social media marketing efforts. To help you ensure success in an ever-changing social media landscape, members of Young Entrepreneur Council share their tried-and-true social media marketing tips for businesses.

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When it comes to building a healthy working relationship with your employees, trust is essential. However, building trust takes time, and for new employees, it can be even more challenging. As a manager, you want to establish trust with your new hires as quickly as possible to set the stage for a positive and productive working relationship. Fortunately, there are practical steps you can take to build trust with your new employees from day one. From establishing clear expectations to showing empathy and support, these strategies can help you create a culture of trust and respect that can benefit your team and your organization. To help, Young Entrepreneur Council members share their best tips for quickly establishing trust.

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When you know your platforms in and out, you have the opportunity to utilize them better than your competitors and get the most for your digital marketing buck.

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Curating a strong support network of fellow business owners and leaders can be a helpful endeavor for any entrepreneur, but especially women in business. While still an underrepresented group in the business world—especially in executive positions—women who are able to lean on the advice and support of other women in business can not only increase their odds of success, but can also find themselves more fulfilled at the end of the day. But how should they go about forming this group? Below, seven members of Young Entrepreneur Council share their best advice as well as the impact such a network has had on them in their journeys as women in business.