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A healthy employee is a happy employee, and many companies that understand this go out of their way to support the health and well-being of their employees by offering employee wellness programs. However, even if a company offers an employee wellness program, its benefits can often go unused by employees. In fact, some studies suggest usage of employee assistance programs is as little as 10%.  So how can concerned employers raise participation rates and encourage better health for their team members? Below, the members of Young Entrepreneur Council share nine tips for getting employees interested in your company’s wellness program and their own health and fitness.

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Members of Young Entrepreneur Council share their insights on what makes effective ad copy. When it comes to advertising campaigns, you can tell when a brand has knocked it out of the park. The message is concise but impactful, and it communicates what the reader needs to know while drawing them in to learn more. Equally clear is when ad copy has missed the mark and produced an ineffective campaign. Fortunately, brands can follow a few basic principles to produce excellent, conversion-worthy advertisements. To that end, 14 members of Young Entrepreneur Council offer their descriptions of the best ad copy and why they believe every marketer should meet these standards.

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Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill. To help busy travelers find ways to keep costs down during a business trip, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy. On nearly every major social media platform, live video has proven to be an effective way to draw in new audiences and boost engagement. However, creating good live video content can be a real challenge. Your audience will be responding in real time and you need to make sure that the content you've prepared is polished enough for a live stream. The content also needs to be engaging enough to keep your audience watching. If you're looking to incorporate live video content into your marketing strategy, follow these tips from a group of successful entrepreneurs. Their secrets to success will help you develop content people actually want to watch (while also boosting your sales).

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For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth. When your business is small, you have a greater ability for solving and preventing problems that may crop up. As your business grows, that becomes less true. Below, a panel of Young Entrepreneur Council leaders list some common issues you’ll likely encounter as your company approaches the 50-employee mark, and explain how and why you should prepare for them to occur.

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Refining your ability to effectively pitch your business should be high up on your list of priorities.

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Every team needs someone who they can turn to for guidance, inspiration and motivation. Without a great leader, a business may quickly find itself directionless and producing poor results. As successful business leaders themselves, the members of Young Entrepreneur Council have learned a lot about effective leadership during their careers. Below, nine of them share some of the lessons they’ve learned recently, and explain how these lessons have helped them improve their leadership skills and, ultimately, their businesses.

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Members of Young Entrepreneur Council list the mobile app features they think should receive more attention. Not all mobile apps are created equal. The features you may include for a fitness app are likely going to be different from features you would incorporate for a shopping app. However, there are several features that work across the board — ones the members of Young Entrepreneur Council find are vastly underrated. Below, they list eight of those features and detail why they believe these mobile app features should get a little more attention for business owners trying to improve their user experience and design.

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Increasing productivity and focus is something most professionals strive for. But while there are different tricks and tips for being more productive and focused on your work, the tips don’t always work for every person. The key is to find advice that works for you and your lifestyle. Here, nine Young Entrepreneur Council members share the habits they try to instill in their teams to help them be more productive and focused. Try out their recommendations and see which is most effective for you.

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Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. However, when done right, it can be an effective communication tool to gain new clients and customers. This also means that, with a little strategic planning and creative thinking, businesses can leverage their email marketing to increase brand loyalty and keep customers. But how do they do it? Here, a panel of Young Entrepreneur Council members share pointers on how businesses can improve their email marketing to boost brand loyalty and why this marketing tactic works so well.

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Members of Young Entrepreneur Council share advice for creating a solid internal communications strategy for remote businesses. The key to the smooth running of any company — remote, hybrid or in person — is getting everyone in the company on the same page and ensuring they have access to the same resources. With a remote company, however, this is especially vital, as team members can be in different locations and even different time zones, making effective communication an even more challenging task.  This is where having a solid internal communications strategy comes into play. According to the members of Young Entrepreneur Council, the following eight tips can help you and your team create an effective internal communications strategy and ensure everyone has the information they need to succeed.

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Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.  To help get you started, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

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In the remote work era, the boundaries between work and personal time have become increasingly blurred. But regardless of work environment, industry or even job level, it can be difficult to "turn off" work when the day is done, leaving professionals to struggle with consequences like burnout, mental health crises and increased stress levels. As experienced business leaders, the members of Young Entrepreneur Council know that a poor work-life balance can be a significant obstacle on the road to success. Below, 10 of them share some clear signs that you might need to improve the balance between your personal and professional lives, as well as how you can achieve it.

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Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end. To offer their thoughts on why facing such trials and tribulations is worth it, a panel of Young Entrepreneur Council members answered the following question:

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With so many forms of digital communication available, the traditional cold phone call may seem like a lesser form of gaining a sale or finding a business partnership. Some people may believe that cold calling will only lead to rejection—or worse, mid-call hang-ups. However, there are still ways to effectively cold call about prospective business transactions that will lead to success.  Below, eight members of Young Entrepreneur Council each detail a strategy they have for effective cold calling and why it works so well. Rather than dismissing cold calls as a sales tactic, try these thoughtful and personal approaches out.

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It is important to be thoughtful when conceiving new product offerings and deciding how to position them.

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Business plans are often considered an essential tool to help set a new entrepreneur up for success. This document typically encompasses the vision for your company, including your mission statement, while also pinpointing your target audience, sales projections and growth goals. If you're a new entrepreneur, developing a business plan can be intimidating and you might not know where to start. You may also be prone to making some common errors that business owners tend to make on their first plan. To that end, nine members of Young Entrepreneur Council each share one mistake new entrepreneurs often make in their business plans and what they should be doing instead.

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An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for a well-balanced option that satisfies your consumers while driving profit. When developing your sales approach, it's important to consider both new leads and the loyal customers or clients who have helped get you where you are. Below, eight members of Young Entrepreneur Council discuss their advice for developing an effective strategy that addresses both audiences.

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There are many situations in which an aspiring or established entrepreneur could benefit from a business partner. Maybe you're just starting out and believe your business idea would perform better with someone else by your side, or perhaps you've grown your company as much as you can on your own and need another person at the wheel with you to reach the next level. While it's essential to know the qualities you're looking for in a business partner, it's just as important to know what to avoid. If you're searching for your ideal business partner, keep an eye out for these nine types of people. Here's why the experts of Young Entrepreneur Council say entrepreneurs should avoid them, as well as how these qualities will affect your relationship.

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With lower barriers to entry for anyone to launch their own digital storefront, the competition has become fiercer than ever.