Heather Francis

expert panel

As much of customer service is now conducted through live chat or social media, ensuring your teams are properly trained on best practices for written communication is paramount to your success. When your staff can not only educate and serve your customers but also connect with them in a meaningful way, you’re much more likely to build a loyal following that will want to recommend you to their family and friends. According to the members of Young Entrepreneur Council, keeping these 11 tips in mind when engaging with customers in a written format can help ensure your communication is clear, helpful and likely to earn you the trust and loyalty of your customers.

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When the landscape shifts, your process and strategy must shift, too. We all know change can be difficult, especially in the midst of chaos and uncertainty, but try to remember that change goes hand in hand with growth.

expert panel

Conversion is an essential part of crafting a retail website. After all, it's one thing to get people on your website, but it's another to get them to purchase something. Approaches for this process can vary from business to business, but all successful enterprises have a few methods in common. So how can a company convert website visitors successfully? Nine leaders from Young Entrepreneur Council share some of those successful methods for increasing online sales and why they work so well.