Member Since March 2012
About
Lauren Perkins is known for bringing her passion, drive, and commitment to every aspect of her personal and professional life. She is a serial entrepreneur, thought leader, and CMO known for creating high-performance teams and helping companies achieve aggressive growth goals. Her latest venture, FlyFit, combines her loves of fitness, adventure, and performance to create the first wellness and fitness studio that provide instructor-lead and interactive workouts to international airports. It is also the first startup to fully adopt her signature “Think like a Brand. Act like a Startup.™” operating model, which places customers at the center of the business strategy. She has spent a decade refining the model with growth-stage companies, acting as an interim CMO for startups, scale-ups, and corporate innovators through her marketing and growth advisement firm, Perks Consulting.
Lauren Perkins
Published content
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Apr 23, 2013
Lauren Perkins has learned a lot in the 5 years she's spent building Perks Consulting from the ground up. Lesson #1? Attitude is everything.
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First dates in business are like first dates in life: You need to do your homework and ask questions before jumping into a formal agreement.
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The "getting to know you" phase in business is similar to that of the courting process in dating -- it sets for the months and years to come.