Member Since 2018
Salt Lake City Area
I am the co-founder and CTO of Formidable Forms and Business Directory Plugin. After earning an RN license and a degree in nursing, I had my first baby which lead to a quick end to that career. I soon started learning to code to pass the time, and learned that I loved it. Over the course of several freelance projects, I had created a pretty cool piece of software, and started sharing it in order to help others like me to build powerful client sites fast.
Being an entrepreneur requires a unique blend of creativity, vision and innovative thinking. To stay ahead in the ever-evolving business landscape, entrepreneurs need constant inspiration and fresh perspectives. Luckily, podcasts have become an invaluable (and readily available) source of knowledge and motivation for ambitious business minds.
Running a business from the comfort of your home can be both rewarding and challenging. While a home-based business offers flexibility and convenience, it can also blur the lines between work and your personal life, leading to burnout and a lack of work-life balance.
Delegation is a fundamental skill that every leader must hone in order to effectively manage people and achieve organizational goals. However, not all delegation methods are created equal.
The rise of artificial intelligence is revolutionizing various industries, including content writing for businesses. However, the use of AI tools to generate content has sparked a heated debate in recent times. Advocates argue these tools offer numerous benefits, such as increased efficiency, improved productivity and cost savings. On the other hand, critics express concerns about the potential drawbacks, including the loss of human creativity, ethical issues and the risk of bias.
In any organization, maintaining a motivated and engaged workforce is crucial for productivity and overall success. However, there may be times when leaders notice a decline in employee morale and motivation. Whether it’s due to external factors, internal challenges or simply a temporary slump, leaders have a vital role to play in reigniting the spark and helping their employees get back on track.
Even the slightest changes can go a long way in creating a positive customer experience.
Employee turnover can be a costly issue for any organization, and it often stems from a lack of adequate training, resources or support for new employees. When new hires feel unsupported or ill-equipped to handle their responsibilities, they may quickly become disengaged and seek employment elsewhere.
From rejection and adversity to self-doubt, entrepreneurs will inevitably encounter many challenges as they work to build a thriving business. Fortunately, there are effective strategies new business owners can leverage to help them navigate the rough patches and stay motivated to achieve their goals.
Whether you are delivering a keynote speech, presenting a sales pitch or just leading a team meeting, effective communication is key to getting your message across and inspiring action. As a business leader, your ability to communicate effectively can make or break your career, as being an engaging speaker is not only essential for motivating your employees but also for pitching your ideas to potential investors, clients or partners.
As much of customer service is now conducted through live chat or social media, ensuring your teams are properly trained on best practices for written communication is paramount to your success. When your staff can not only educate and serve your customers but also connect with them in a meaningful way, you’re much more likely to build a loyal following that will want to recommend you to their family and friends.
Of all the resources companies monitor and allocate on a regular basis, time is perhaps the most important one. In the business world, saving time can also mean saving money, and time can often be the difference between a happy customer and an angry one or a successful launch and a failed one. This makes finding ways to save time a top priority for any entrepreneur.
With the average user interacting with around nine to 10 apps a day, businesses are wise to create functional mobile apps to complement their existing digital presence. However, many companies make the mistake of creating an app that’s merely an extension of their desktop website and don’t take into consideration special features which may make the mobile user experience that much better.
While the percentage of women-owned businesses in the United States is quickly approaching nearly half of all U.S. businesses, women in business still face many obstacles their male counterparts may not have to contend with, such as greater difficulties with securing funding and higher rates of workplace discrimination.
When starting out as a freelancer, the toughest step is often finding your first client. Not only do you have to convince them to take a chance on working with you when you may or may not have extensive experience in your field, but you also have to figure out where to find them in the first place.
Small actions to build trust with your team can go a long way.
In today's digital age, data privacy has become a top priority for individuals and businesses alike. Small businesses in particular need to ensure that they are taking the necessary steps to protect their customers' personal information. By doing so, they not only comply with data protection regulations but also build trust and loyalty with their customer base.
In business, you have those who strive for stability and the peace that comes with knowing you have a steady stream of revenue. There are also those who like to push the envelope and create the next big thing, sometimes taking big risks in order to do so. However, no business owner has to fall on one side or the other.
When it comes to finding funding for a new business, aspiring entrepreneurs have a wealth of options to select from—from completely bootstrapping the business themselves to bringing on investors who can act as business partners in addition to providing funds, to everything else in between. The trouble doesn’t necessarily lie in the lack of opportunities but instead in weighing the pros and cons of each and choosing the right one for you and your business.
For many entrepreneurs, their values are what drive the purpose of their business. Whether it’s something as simple as excellent customer service or something more complex like contributing to a particular social cause, these values can set the stage for the company’s mission and goals. But what can you do to ensure they become a part of your business’s overall strategy?
While the way a first meeting goes may not always make or break a deal, putting your best foot forward is much more likely to lead to a good result—especially when it comes to a potential new business partner or client. The first impression you make could set the tone for your whole relationship, which means it’s vitally important to strive for a positive one.
Every once in a while, a new team member "wows" leadership right out of the gate. Whether it’s because they dove headfirst into an important project, shared feedback on an inefficient process or simply asked great questions, these new employees found creative ways to impress their leadership and quickly establish themselves in their new positions.
Especially when first starting a business, finding customers can be one of the most difficult aspects of getting your company off the ground. However, even more experienced businesses can struggle to find customers if their approach isn’t dialed in. In this digital era, focusing on your digital marketing efforts can be an effective way to reach the right people.
When it comes to business cybersecurity, there's no such thing as "too small a target." If your company uses poor cybersecurity practices, leaving sensitive customer or company data at risk, hackers can exploit those vulnerabilities to accomplish their goals—no matter how big or small your company is.
Many companies begin their diversity, equity and inclusion (DEI) efforts with the best of intentions. They want to ensure that their employees feel included and supported, that the company has diverse points of view at the table and that customers feel represented in their marketing. But this doesn’t always mean these efforts are going to be successful.
As an entrepreneur, joining an online group can be a great way to stay up to date on the latest trends and developments in your field. These groups, which can be found on platforms like Facebook and LinkedIn, offer a wealth of information and advice from other entrepreneurs, industry experts and thought leaders.
It can be argued that any company that collects and handles customer data has the responsibility of leveraging strong methods to protect it, but a similar point can also be made about the company’s responsibility to educate consumers about malware and cyberattacks. Safe customers are happy customers, and helping to ensure your customers follow cybersecurity best practices can help keep them that way.
While the cloud is perhaps most notably recognized as a convenient way to store and access data, there are many other benefits of this technology users may not automatically think of—namely when it comes to business growth. From streamlining project management to reducing retraining time, there are a multitude of ways business owners can leverage cloud technology to help them scale.
Curating a strong support network of fellow business owners and leaders can be a helpful endeavor for any entrepreneur, but especially women in business. While still an underrepresented group in the business world—especially in executive positions—women who are able to lean on the advice and support of other women in business can not only increase their odds of success, but can also find themselves more fulfilled at the end of the day.
Seasonal e-commerce businesses, such as those specializing in holiday decorations or summer clothing, rely heavily on specific seasons or holidays to drive their sales. However, when the off-season rolls around, these businesses can often struggle to maintain their customer base and generate revenue.
Podcasting has become an increasingly popular medium for businesses to build their brand and connect with audiences. However, launching a successful podcast requires more than just recording and uploading episodes. Many podcasts fail to gain traction and reach their target audience, leaving business owners wondering what went wrong.
Starting a new job can be stressful, so as a leader, it's crucial to make sure that your new hires feel welcome and supported from the very beginning. Here, 12 Young Entrepreneur Council members share onboarding strategies that leaders can use to ensure new employees feel welcome and that they get off to a successful start.
As a business leader, you can sometimes make hundreds—maybe even thousands—of decisions a day. When you first start your business, the decisions you make then can often have a real impact on the way your business will function in the future, even if it seemed trivial or unimportant at the time.
There's no shortage of business masterminds offering their expertise, and there’s plenty of business-focused events billed as "must-attend" functions. However, no leader has time to access them all and, depending on your goals, many aren't even worth your time. But if you’re a high-achieving professional who is eager to learn and grow in your role or advance your business, how do you determine which events are right for you?
Obtaining funding can be difficult for new business owners with a small or nonexistent team, but there are some effective ways to meet this challenge head-on.
Entrepreneurs and business leaders are always on the lookout for great ideas and inspiration. Innovating, implementing new policies or redesigning current products all require a creative mindset to accomplish, and finding the right inspiration can help get you in that perfect headspace. However, sometimes inspiration comes when you least expect it.
An entrepreneur with a fresh and successful idea might consider establishing a franchise, but it's not always the best move. To give them confidence in their decision, they’ll want to consider an industry which is already showing success with the franchise model.
The early days of building your startup are all about trying to grow as leanly as possible, so finding areas where you can cut costs and save a little bit of money is essential to your success. But where exactly does it make sense to cut costs? How can you do so without sacrificing quality?
There are countless successful entrepreneurs and thought leaders in the world today, each with a wealth of information and experience to share. Thankfully, many of them have written books that detail their most powerful thoughts, ideas and lessons. The difficult part comes in choosing which ones to read.
Rebranding is a significant, but sometimes necessary, step in a business's journey; however, if it's not done right, it may backfire. What an entrepreneur thought may have been a great way to update their brand to something more modern and in alignment with their company’s values could end up being a nightmare of confused customers and lost sales.
Building a personal brand as an industry expert is no doubt one of the best ways to draw attention to your business. But it’s not just about having new ideas—when trying to build your reputation as a thought leader and expert in your field, connecting with others should be high on your priority list. After all, sharing your thoughts and experience is nothing without an engaged audience to listen to it. So how do you balance connection and creating interesting content at the same time?
There can come a time for many established businesses when processes become overwhelming, projects start running off track and tech stacks can get too complicated to function cohesively. All of these signs point to a need for simplification—a “decluttering” of the business and its systems. Taking the time to review what’s no longer necessary, keeping only what adds value to the business, is essential if you want to streamline your processes—but where should you begin?
For entrepreneurs, publishing a book can be an excellent opportunity to share their expertise, experiences and perspectives with a broader audience. However, for first-timers, the process of writing and publishing a book can be daunting, and they may not know where to start or what to expect.
For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humorous trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video-sharing capabilities make it the perfect platform for increasing transparency with your followers and building the trust necessary to attract new consumers. But how should you get started?
As your business grows, it's important to regularly assess whether your current software-as-a-service (SaaS) vendor is meeting your needs. Some factors you can evaluate periodically are whether the vendor is able to scale with your business, provide necessary features and offer the level of support that you require — and if the answer is “no,” it may be time to move on to a new provider.
No one enjoys having difficult conversations—especially with their boss. However, whether it’s about a problem with a co-worker, a mistake that’s been made or a disagreement on a project, difficult conversations are often necessary in the workplace and can help you and anyone else involved move forward and grow as a professional. But, that doesn’t make approaching your boss with a problem any easier.
Networking is a scary prospect for a lot of people. Seeking out events, speaking to new people and trying not to feel imposter syndrome while doing so can be intimidating for new entrepreneurs (and even seasoned ones). And while many entrepreneurs will give networking their best effort, they may end up accidentally sabotaging their efforts if they’re not careful.
Due to the monotony of everyday life and the frequent stress that comes with living in the modern world, many people often have trouble getting into a creative headspace or just thinking creatively in general. This comes as bad news for those in the business realm, as the ability to think creatively is essential to the problem solving and innovating necessary to succeed as an entrepreneur.
As any seasoned entrepreneur knows, building a strong leadership team is critical for the success of any organization. When it comes to hiring C-suite executives, there are many factors to consider, including experience, expertise and cultural fit. However, there are certain nonnegotiable traits that should be at the top of every leader's list when evaluating candidates.
A healthy company culture is critical for fostering employee engagement, productivity and overall success. However, creating a positive culture is easier said than done, and even the best efforts can fall short.
Deciding to franchise your business is a big step in entrepreneurship and there are many factors to consider before doing so. Aside from ensuring that your main business has enough financing to support your overall brand, there are legal processes that need to be completed, hiring that needs to be done, and branding procedures that must be solidified.
Every business needs strong leadership to survive and grow. As a small-business owner, you may start out being the sole leader, but as your company evolves, you'll likely need to hire additional managers as you delegate oversight of the day-to-day operations.
For many modern businesses, tech teams are the backbone of operations. Business leaders can support their IT staff in many different ways, from allocating an adequate IT budget to recognizing and acknowledging tech employees. Here, 10 Young Entrepreneur Council members share ways to set up your tech department for success.
Though they are often set with the best of intentions, it’s not uncommon for New Year’s resolutions and the motivation to meet them to fall by the wayside after a few weeks or months into the new year. Busy personal lives and stressful workdays can end up getting in the way, with “just getting by” taking precedence over any push to accomplish more than the status quo.
One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. A customer can’t find and make a purchase from a business unless they first hear about it, and this means marketing should be top of mind for any entrepreneur looking to grow their business.
When you're a freelancer, it's crucial to set client expectations upfront to ensure a mutually beneficial relationship. Not setting realistic boundaries and outcomes at the start can lead to critical misunderstandings. Over time, this can lead to burnout or even negatively impact your professional reputation.
When it comes to your professional life or your business, leveraging technology can have a major impact on how quickly and how well you’re able to get things done. But technology doesn’t have to be limited to work software or mobile apps. Often it’s the latest gadget you find yourself unable to live without.
Whether you lead a bustling startup or an established business, as a CEO, your days are likely full of endless meetings, questions from leadership or staff, “fires” that need putting out and very little time to get any actual work done. Without an intentional plan or schedule, your day can get away from you, allowing your work—and your stress—to build up over time.
If you're a new entrepreneur, an important task is ensuring that your business is compliant with all local, state and federal regulations.
Success as an entrepreneur takes more than just a good business idea -- you also need to have the right mindset.
Bringing on new hires to your team is always a gamble. While applications, resumes and interviews can help you make an educated decision about whether or not you think someone would be a good fit for your company, you never truly know until you hire them and they start working in their role. This is why a trial period can be a useful next step in the hiring process that can help you see how a candidate tackles real-life problems.
Executive team leaders serve as role models by supporting the company mission, maintaining a high standard of work output, encouraging individual growth and leading the company to success.
Entrepreneurship is all about looking for new opportunities. Whether that means opportunities to make more money or opportunities to make a difference in a new way, entrepreneurs often keep a close eye on the business world at large, taking note of what ideas are succeeding and which need to go back to the drawing board. When a business or whole industry makes an impact, savvy entrepreneurs take notice.
With the right project management tool, you can save you and your team valuable time and money as well as streamline your workflow and reduce stress. Having all your project information in one place ensures deadlines and details aren’t missed, and you’re better able to keep track of who is working on what and what roadblocks they may be facing.
Many professionals look up to entrepreneurs for their determination, perseverance and freedom to have more control over their day-to-day lives. But even entrepreneurs have role models they look up to. Whether they’re other highly successful entrepreneurs, billionaires or simply inspirational people, the world is full of those with amazing stories who serve as inspiration for today’s business leaders.
While increasing the number of visitors to your site is always the goal of any e-commerce business, it’s a goal that can quickly become overwhelming if your site isn’t properly set up first. As your e-commerce business and your customer base grows, a sudden spike in traffic or just a gradual increase in purchasers over time can result in slower load times, unprepared customer service agents, irritated customers and even a total website crash.
When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal.
Though it began in early 2021, the Great Resignation and the resulting attitude shift toward the workplace was still widely prevalent throughout 2022. Easily categorized as a job seeker’s market, 2022 was a year when employers either rose to meet the demands of their candidates or they failed to attract the talent they needed to keep operations running smoothly.
Hiring the right people to join your team is one of the toughest challenges business owners may face. Not only do you want to find someone who believes in your mission, but you also need someone who fits into your company culture and has the necessary skills to succeed.
For an introverted or shy entrepreneur, public relations may not be a favorite activity—but it's a necessary one. Without good PR, you can’t get a positive message out about your company or connect effectively with potential stakeholders, both of which are vital to growing your business.
When you first start your business, you must essentially build your company culture from the ground up. This can often mean taking the personalities and values of your small team into consideration and also defining what the overall values and mission of the company will be. But as your company grows and you add more team members into the mix, the original culture can get muddled or lost entirely as you face new challenges.
Every year, new technologies are introduced or improved upon that have a major impact on the business world. From major to minor innovations, and from physical machines to complex code, each advancement has the potential to change the way the world does business—and this year was no exception.
Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future.
Data can tell a business owner a lot about the decisions they should be making or the paths they should be following if they want to grow their business. However, with so many metrics to keep track of and so many variables at play at all times, understanding exactly what data to collect and what to do with it can be confusing, especially for new or inexperienced entrepreneurs.
Social media isn’t the only place to find the latest trends. When taking a look at the business world as a whole over the last 12-month period, you’ll find a number of trends and initiatives that took hold of a large number of organizations. Whether it’s increased flexibility or organic lead capture, these trends grew popular for a reason—but will their popularity carry over into the new year?
When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page.
With additional time-off requests, increased shopping and urgent customer service needs, the holiday season can be a busy time of year for any business. But for those seasonal businesses or businesses where sales really pick up during the end of the year, workload management can be a juggling act of responsibilities.
When you’re a small team, every employee plays a key role in the business. From marketing efforts to sales to operations, each aspect of the business needs a full team effort in order to get off the ground—and that can often mean team members work beyond the scope of the roles which they were hired for.
Especially given the growing remote workforce, companies may be looking to tighten up their cybersecurity efforts come the new year. Hackers and cybersecurity threats unfortunately aren’t going anywhere, so finding new ways to secure your company’s technology and protect your customers’ data is a good practice to begin to ensure your business’s safety all year long.
The workforce of 2023 will continue to change and evolve, from more hybrid work policies to a greater focus on global candidates.
The truth is, starting an e-commerce business is easier said than done.
Making your investors happy can always be a tricky task, but the situation can grow even more complex when your investors are your friends and family. Those new to entrepreneurship may not have the experience or opportunities necessary to seek out investments from traditional investors, which means they may turn to their loved ones to help them fund their dreams. While this is certainly a viable solution, it’s not without its risks to your relationships.
When one of your early employees decides to quit your new business venture, there are a lot of emotions to process and decisions to make. Depending on the size of your company, you might be scrambling to find someone to pick up their responsibilities — or worse, end up having to add more tasks to your already lengthy to-do list.
Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do?
A toxic workplace can lead to lower-quality work, a decrease in productivity, and employee dissatisfaction—all of which may lead to staff turnover. When you’re a leader, it’s important to address the signs of a toxic workplace as soon as you notice them in order to avoid cultivating a negative company culture.
Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly.
The holidays is a special time of year which often reminds everyone to feel thankful for what they have and for what others do for them. This is even true in the workplace, where employers, managers and colleagues alike share their gratitude for their teams and peers and all the hard work they put in each and every day.
Obtaining an accurate valuation of your business isn’t just about determining how much your company is worth; it’s about figuring out where your business stands today and the potential it has for the future. In this way, accurately valuing your company is a vital first step in growing your business and bringing on board investors who can help you do just that.
Speaking at events can be a great way to build thought leadership and promote your brand. But when you’re new to the business game, or even just the thought leadership space, knowing how to find, narrow down and sign up for these events can seem a little overwhelming at first. The pressure of not knowing where to begin may even prevent you from getting started at all.
There's a strong learning curve to leadership, but newly promoted managers should aim to avoid these key mistakes.
Even for the most successful entrepreneurs, there are only so many hours in the day. But with all the duties, responsibilities and pressures that come with being a business owner, finding ways to improve and optimize their productivity is an important, necessary part of their day-to-day work. So how do they do it?
All businesses need some sort of investment to get started. Whether that money comes from the entrepreneur, their family and friends, an investor or some other solution, if you don’t have experience raising money, it can be easy to fall into certain traps or attempt certain strategies that may seem like smart moves at the time but actually end up sabotaging your efforts later on.
Expanding your business can be exciting and a real show of success. However, there are many factors to consider when deciding on a second location for your brick-and-mortar store.
On a basic level, a successful business is one that generates enough sales to turn a profit every year. However, if business owners want to maintain that success over a long period of time, one strategy that’s often helpful is creating a positive community around your product, service or business. Doing so offers your customers a place to interact with each other as well as with you and your team, and fosters loyalty and passion within your fan base.
The holiday season is a joyous time of year—but for many companies, it can also be stressful and chaotic. Backed-up workloads, increased customer pressure and a general sense of urgency can all start to weigh on leaders and employees alike, leading to reduced productivity and low team morale.
When just starting out, many new business owners don't have all the financial tools or experience they may need to run a business successfully. They may rely on their peers, what information they can find online and various business books to get them started, but nothing can truly beat experience when it comes to knowing how to handle and succeed with money in business.
Cybersecurity becomes more important with each passing day, as advancements in both technology and the methods used to hack into it continuously evolve. But while the tech world continues to move ahead at a fast pace, not all business leaders are able to keep up. Though they may have a basic understanding of how to keep their technology and data safe, they may not be aware of all the various strategies they could employ to improve their cybersecurity efforts.
When you’re an entrepreneur, the way you start your day can greatly influence the rest of your workday, giving you the motivation you need to stay productive or setting you up for failure before you’ve even started. Rather than leave your morning to chance, finding ways to prepare for your morning the night before can help you ensure you have the right mindset and tools for a positive next day.
From DiSC to Myers-Briggs, there’s no shortage of personality tests available today. While leaders often use these tests to better understand their current teams, personality assessments can also provide critical information on prospective hires.
No matter what industry you're in, it's important to ensure that you have enough capital to maintain your business year-round. However, this is especially important if demand for your products or services ebbs and flows based on seasonality, such as with pool accessories or holiday decorations.
Whether they intend to promote them internally or simply want what's best for their careers, many business leaders make it a priority to develop their employees into leaders themselves. Doing so not only helps ensure the company has high-quality talent to run it, but it also ensures employee happiness as they see their leader caring for their personal and professional development.
Many people dream of becoming entrepreneurs, but not everyone knows how to get there. What steps should you take? What skills should you learn? The path to entrepreneurship is rarely easy, but getting started on the right foot can help you succeed along the way.
Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money.
When it comes to work and getting things done, effective communication is about more than getting along with your teammates. In a business context, communication can affect not only the interpersonal relationships of the people who work there, but also the speed at which a project is completed, the quality of a product and even the rate at which employees leave the company. Effective communication, then, acts as a solid foundation necessary for any business to thrive.
The recruiting and hiring process is one of the most important aspects of business, as a single hiring decision can have a major impact on the way the rest of the business functions. To make the right decisions during this process, business leaders can collect and analyze data to assist them in their efforts.
When you start a business, you not only become a part of your local community, but you also join a network of local business owners. Being part of this business network means you can often find help among your fellow entrepreneurs and even lend a hand yourself when others are in need. This may come in the form of advice, but it can also take the form of partnerships where you both support each other’s businesses while also marketing your own.
Despite the more relaxed environment and constant distractions, there are plenty of ways to display your professionalism from your home office.
Sharing bad news with your company's employees or stakeholders is never easy, especially when the bad news may directly affect them. Because of this, it's important to strike the right balance between remaining calm and professional while delivering the news in an empathetic manner.
As they plan for this year's holiday season, many business leaders are looking for something new to shake up their current marketing routine. It’s easy for holiday marketing to grow stale, especially when relying on old gimmicks or traditional strategies of years past. To stand out among the sea of other eager businesses looking to increase sales, companies will have to think a bit more creatively.
Many employers talk about wanting "employee loyalty," or employees who will give their all to their role and to the company in order to help it succeed. But what's talked about less is what employers can do to actively earn this loyalty from their employees, leaving employers with no action plan for how to inspire this kind of behavior in their teams.
Resolving conflicts in the workplace is imperative to a healthy workplace culture. Leaving conflicts unsolved builds resentment among team members and creates a toxic environment that can be distracting from the work that needs to be completed.
Despite female entrepreneurship trending upward—especially in recent years—on a global scale, male entrepreneurs still outnumber their female counterparts three to one. Statistics like this one, paired with feelings of doubt and a sense of imposter syndrome any aspiring entrepreneur is sure to feel when starting out, can often leave young female entrepreneurs with one or more limiting beliefs that can hold them back from accomplishing everything they’re capable of.
Maintaining good relationships with your vendors helps ensure that you consistently receive the goods and services you need and achieve mutually beneficial goals. But when the buyer-supplier relationship begins to sour for whatever reason, it may be best for your business to cut ties and move on.
An advisory board can be a helpful resource for a business at any stage of growth. Whether you're launching a brand-new startup or looking to exit after a period of successful growth, getting advice from experienced leaders in your industry can help you reach your goals in the most efficient and well-planned way.
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
Running a small business can be time-consuming, so certain tasks may be pushed back in favor of more pressing ones. One task that should be prioritized, however, is professional development. By making the time to learn, you'll be better poised to grow as a leader and scale your business for the long term.
Creating great content on social media doesn't mean much without a highly engaged and loyal following.
When it comes to social media marketing, much of it can be done on a limited budget—or sometimes even for free. It costs nothing to create an account and start posting, but there are other aspects of social media that will likely require an investment. And whether you’re working with limited funds or you have a much broader budget at your disposal, choosing the right areas of social media marketing to dedicate the bulk of your budget to can help ensure you’re set on a path toward success.
When a professional’s goal is to be an industry thought leader, the natural first step is to get their ideas out into the world. For many, this means writing an article. But once you’ve written an article—or many, many articles—what else can you do to show off your expertise and connect with others in your space?
In some professionals' eyes, one "con" of remote work is the lack of visibility. Without your peers or your boss around you to notice you working on a project or accomplishing your goals, it can be all too easy to feel siloed, isolated and like you aren’t getting the recognition you deserve for your hard work. But just because you aren’t physically around your boss when working remotely doesn’t mean you can’t achieve the same level of visibility as you would in the office.
One key way of ensuring your team members have the tools and knowledge to do their jobs to the best of their abilities is to provide them with plenty of feedback. But between busy schedules and stressful projects, leaders may think it too difficult to find the time. So while many employees may be eager to receive more feedback from their leadership, companies aren't necessarily providing it.
In an age when more and more businesses are moving to or being created online, one advantage brick-and-mortars have over online stores is their ability to create in-person experiences and atmospheres that can surprise and delight their customers. Experiences rife with human connection and sensory enjoyment simply aren’t able to be duplicated in the online space in the same way.
Researcher, author and speaker Brené Brown once said, “Daring leaders work to make sure people can be themselves and feel a sense of belonging.” When employees have the freedom to let their personalities shine and foster a connection to the company and their peers, what often follows is a strong sense of team loyalty and passion for their work.
In marketing, attracting new customers is only one half of the equation; businesses must also focus on how to keep those customers once they earn them. Sending customer retention emails is one way to help accomplish this. But simply asking customers to make another purchase likely won’t be effective—and could come off as pushy, which may turn off otherwise interested customers.
While there are a lot of "right" things to say during a sales conversation, there are also some “wrong” things that could turn a potential customer away.
Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which a professional can think and create uninterrupted by distractions or intrusive thoughts, can be beneficial to those aiming to generate quality ideas in less time—but getting into this state isn’t always the most straightforward task.
Small businesses have taken a hit over the past few years with pandemic-related supply chain issues and increased inflation. Throughout these challenges, many business owners have been able to pivot and thrive in the current climate. However, there is always room for continued financial improvements to promote sustainable long-term growth.
Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services.
Releasing a mobile app is often an exciting next step in many entrepreneurs’ journeys after their websites are up and running successfully. However, in the excitement of building and launching their mobile app, it can be easy for an entrepreneur to forget one of the most fundamental aspects of creating this technology: protecting it. With cases of cybercrimes only predicted to rise in the coming years, not making cybersecurity a priority puts your app—and those who use it—at risk for data theft, lost money, fraud and much more.
If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way.
As companies continue to face supply chain issues across the board, many are looking for solutions to help them get back on their feet and heading toward “business as usual.” Even when the current supply chain storm passes, savvy business leaders will be looking ahead and preparing for the next time processes go awry.
While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading.
The partnership you have with your co-founder is arguably the most important relationship you'll build as an entrepreneur, so it's important to keep it healthy. Constant arguments or disagreements about how the business should be run will only divide your relationship and your company, weakening them as well as your chances of success.
Sometimes, leaders aren't able to grant an employee's request for a raise, whether it's because there's no budget for it or because the person's performance or skill set doesn’t currently warrant one. In either case, leaders need to focus on tact and kindness when declining the employee's request — a task that may feel awkward or uncomfortable for leaders who have never done it.
While nearly every role has some degree of creativity involved in its duties, heavily creative roles such as those in social media content creation, marketing, video production, copywriting and more naturally require a different skill set from those roles that may rely more on logical or analytical thinking. When hiring for these roles, then, employers will be basing their decisions on a different list of desired traits and skills.
If you're building a product for your new business, you'll first need a solid prototype. This will help you better visualize your concept and start getting necessary feedback from customers or peers. But if you’re just starting out as an entrepreneur, you may not yet have the budget for multiple iterations or complex software or tools to build your prototype, so finding a way to save money will be key.
Choosing the right software as a service (SaaS) tools for your business can prove to be a Herculean task. Whether it's for accounting, marketing or HR, it's important to choose software that will grow with your business and offer ongoing support for your questions and needs. It's also important to consider how well your SaaS selections will integrate and communicate with each other.
Creating a new business idea is exciting, and it can be even more thrilling when you have a business partner by your side. However, for a partnership to flourish, it’s important to discuss the day-to-day operations and long-term vision for the business right from the start.
With companies still adjusting to the pandemic-fueled surge in remote and hybrid work environments, many company leaders are struggling to build a cohesive company culture that is inclusive of both their in-office and remote teams. Though their staff may benefit from the flexibility these environments provide, they can also suffer from a lack of community and belonging when separated from their peers.
Of the many duties of a leader, perhaps one of the most important is bringing out the best in their team members. Understanding their needs, strengths and weaknesses and giving them opportunities to shine can help you set them up to succeed in any endeavor they take on. This is especially true as Gen Z professionals enter the workforce with their own perspectives and challenges to overcome.
When it comes to job interviews, many employers are focused on the questions they’ll be asking each candidate and the best way to phrase those questions in order to get the information they need to make a quality decision. However, what many employers may not prepare for are the difficult questions they’ll be asked by the candidates and how they should go about answering them while still shining a positive light on their company.
A company’s culture—or its shared values, behaviors, goals and beliefs—can be one of the most difficult aspects of business for an entrepreneur to build. It involves bringing together employees from different backgrounds, with different experiences and with differing goals, and determining commonalities and a unified vision that everyone can agree on and strive toward. Naturally, this process can involve a few bumps along the way.
When you hire great talent, you do so with the hope that they will be effective and productive in their work, overcoming challenges and meeting and exceeding goals. But even the best employee can’t accomplish much if they aren’t given the opportunities or the tools to do so. As a leader, you can help empower your staff to do their best work—but first, you’ll have to figure out how.
To encourage sales, your product—and the platform you're selling on—needs to be appealing to prospective customers. Hard-to-use platforms or unattractive site designs that make a consumer pause should be avoided at all costs. But what seems intuitive to you and your team may not be so to the average user.
Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out.
A healthy employee is a happy employee, and many companies that understand this go out of their way to support the health and well-being of their employees by offering employee wellness programs. However, even if a company offers an employee wellness program, its benefits can often go unused by employees. In fact, some studies suggest usage of employee assistance programs is as little as 10%.
When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a completely different look on your website, your customers may struggle to identify who you are and what you stand for—and that can translate into fewer sales and less interest overall.
Choosing an investor for your business is like choosing a business partner: Their resources and input are going to have a major impact on the way your business functions and the potential it has for success. Determining the right investor for you, then, is not an endeavor to take lightly.
Members of Young Entrepreneur Council share their insights on what makes effective ad copy.
Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy.
Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill.
While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch audience attention and increase brand awareness. However, there are other campaigns that truly stick with an audience—be it a niche group or even an entire generation. These campaigns are not just memorable, but they’ve often become part of popular culture.
Negotiating your salary—especially when you haven’t officially gotten the job—can be a frightening prospect. Obstacles like imposter syndrome or inexperience can make you feel as though you should just accept the company’s original offer and move on, but it’s important to know your worth and to advocate for yourself if you believe you deserve a higher salary.
Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service.
A company’s chief operations officer—or COO—is responsible for one of the most important aspects of business: its day-to-day operations. Because the current and future success of any business depends on it functioning like a well-oiled machine, making the right hire for the COO position is key.
Every team needs someone who they can turn to for guidance, inspiration and motivation. Without a great leader, a business may quickly find itself directionless and producing poor results.
Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates.
If bad managers are a top reason why people quit their jobs, you should strive to be a leader who makes people want to stay.
Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. However, when done right, it can be an effective communication tool to gain new clients and customers. This also means that, with a little strategic planning and creative thinking, businesses can leverage their email marketing to increase brand loyalty and keep customers.
Taking up a side hustle has become increasingly popular and easier to achieve in the modern digital age. While there are countless side hustles people can take advantage of, there may be a few opportunities that are more lucrative than others.
During job interviews, prospective hires strive to put their best foot forward and provide thoughtful, impressive answers to the interviewer's questions. While there are countless interview questions an interviewer can ask during the meeting, it's crucial for interviewees to ensure the answers they give aren't stale. No matter whether a prospective hire is only saying what they think the interviewer wants to hear or they've searched how to answer a question "correctly," some interviewers can get tired of a seemingly rehearsed answer.
Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.
As a new leader, there's an exciting sense of accomplishment when you deem your company "open for business." However, there are multiple decisions left to be made on the operations side that can make a new organization sink or swim. This is especially true if you have employees who are counting on your leadership to grow a successful business.
Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility.
It’s not uncommon to hear the phrase, “Well, that could’ve been an email,” when leaving a meeting the attendees considered to be a waste of time. Whether it’s because the discussion fell off track or the intent was never all that clear, there are a number of reasons why nearly three quarters of meetings are considered to be unproductive.
In the remote work era, the boundaries between work and personal time have become increasingly blurred. But regardless of work environment, industry or even job level, it can be difficult to "turn off" work when the day is done, leaving professionals to struggle with consequences like burnout, mental health crises and increased stress levels.
Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end.
With so many technological advancements taking place and remote and hybrid workforces on the rise, recruiting and hiring processes are much different than they used to be. These days, apps, software and social platforms are where many companies go to seek new talent.
After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities.
Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises.
Modern automation capabilities can free up workers’ valuable time to help them be more productive and focus on big picture tasks that will further a company’s vision. With so many tools available, how can you determine which automation technologies would be best for your company?
Whether it's your first launch, a relaunch or the introduction of an add-on feature, a product launch is an exciting time for any business. Because every launch is unique, there's a lot of preparation that goes into it, and you and your team may have spent weeks, months or even years perfecting the product for this very moment.
No matter if working with a team is part of your daily routine or if it’s something you only need to do for special assignments, it's important to understand how to maintain creativity when working together. With a variety of minds and personalities working together, creative thought should flourish—but there are a few factors that can sabotage it if everyone isn’t careful.
As a leader, it’s natural to want to reward high-performing employees when they’re already doing so well and they’re likely having the biggest impact on the company’s bottom line. However, focus and support should also be given to average or low-performing employees to benefit not only the company, but also the employees as they continue on their career journeys.
Innovation drives a business forward, so it’s important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that’s conducive to brainstorming and new ideas, 10 members of Young Entrepreneur Council share their best tips below.
Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies.
If you’re an aspiring entrepreneur trying to level up your skill set—or even a seasoned entrepreneur looking to learn something new—you’re bound to come across a wealth of information about your industry and business and leadership in general. Whether it’s in the form of books, podcasts, articles, videos or any other medium, it can be a lot to sift through, and determining what content (and what format) to focus on can be challenging for those who are unsure where to start.
For years, podcasts have been delivering high-quality content to businesspeople around the world. Whether you're looking for business advice, inspirational feedback, personal stories or industry updates, there's a podcast to suit your fancy. To offer up an idea of the best business podcasts out there today, 11 professionals from Young Entrepreneur Council (YEC) respond to following question:
One path for starting a business is to leverage a startup accelerator. These programs offer mentorship and education to new business owners while providing funding opportunities in exchange for equity. You may even find there are certain nuances and eligibility requirements to abide by during your search for the right startup accelerator.
When trying to solve a problem—small or large—many people may tend to rush to a solution in order to get a process in motion or to just get it off their plate so they can focus on other things. However, this method has the potential to create negative consequences, especially if the wrong decision was made or all variables weren’t considered.
Staying motivated can be one of the most challenging parts of reaching your goals and living the life you want.
Good customer service teams can help maintain healthy customer relationships and build back any trust that may have been lost due to a poor experience. Conversely, a bad support team can have the opposite effect, leaving customers feeling like their money could have been better spent elsewhere.
Members of Young Entrepreneur Council discuss what business leaders should do in the event of a cyberattack.
All new hires should be given a fair chance to acclimate to their new position and get used to the way things are done within your company. However, after some time, you may start noticing signs that the onboarding period simply isn't going well for your new employee.
Dealing with conflict is no easy feat — especially when it’s coming from an upset customer. Whether it’s problems finding information on your website or frustrations with a particular product or service, any issue has the potential to turn into a major conflict if not handled properly from the start.
Many aspiring entrepreneurs start their businesses as "side hustles" so they can keep a steady income from their day jobs while still working on what inspires them. Still, they may dream of the day when that side hustle can become their main hustle.
Companies with a 5-star rating have earned their stellar reputation by delivering a superior product or service and following best practices for customer service.
As a leader, you likely have a hand in many different sectors of your business, whether it's overseeing employees or directing specific projects. Because of the amount of time you have to devote to so many different activities, you may be losing time jumping from project to project. But there are ways that you can optimize your workflow without risking burnout and still get the same amount of work done—if not more—with time to spare.
Local shoppers can become a business's most loyal customers by helping spread the word about the business to other community members. It's important, then, for businesses to establish these local connections early on to see the best results from local marketing.
A negative mindset can be poisonous in the workplace. It can lower morale, decrease productivity and spread to other members of the team, leading to toxic work culture.
Whether you're an experienced entrepreneur or just starting out, investors can be a crucial part of your startup's continued success. While it's possible for investors to take a chance on a business, many investors have certain criteria they'll look for before they take the plunge.
As more companies shift toward remote work, managers may find some employees struggling with productivity throughout the day. Whether it's tending to personal matters at home, reprioritizing tasks or warding off distractions, some employees may find it more difficult to work from home than in an office environment.
Whether your schedule allows for flexible working hours or you hold a 9-to-5 job, you may find that your energy wanes throughout your workday. Whether it's from decision fatigue, stress or just a natural productivity slump, sometimes you just need a boost of energy to keep you going for the rest of the day.
With the internet, social media, streaming services and more at our fingertips, it's easier than ever to start your own side hustle centered on curating your own content. As the demand for content—especially niche content about a specific subject or area of expertise—continues to grow, thought leaders and creators can establish themselves in the online space and even develop a loyal following, leading to potential revenue opportunities through advertising and sponsorship deals.
Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.
When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.
A nightly routine is a perfect opportunity to unwind from the day and focus on your overall wellness. Whether you make a to-do list for the next day, write in a journal about the day's achievements and challenges or take time for screen-free relaxation, following the same practices night after night can help you set yourself up for success the next day.
With technologies, knowledge and events constantly advancing, consumer values and behaviors naturally shift over time as well. In order to keep pace, businesses small and large must evolve alongside their audiences if they want to ensure they don’t become irrelevant in the market.
No matter how good you are at your job, you’ll still have stressful days. However, it’s how you handle the stress that can make a positive or negative impact on your mindset and abilities.
One of the main purposes of a business website is to convert website traffic into revenue. This means creating calls to action (CTAs), building sales funnels and curating interesting, valuable content for those browsing your website.
Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.
Members of Young Entrepreneur Council explain how to merge your website's copy and design to create a more engaging user experience.
For some, the meaning of the adage “the customer is always right” has evolved from “businesses should listen to consumers because they drive the market” to “businesses should always focus on giving customers exactly what they want—no matter the ask or the cost.” However, sometimes the customer isn’t actually right, and giving in to their demands isn’t the wise move.
No matter what industry you're in, if you’re trying to hire in the current job market, chances are that you're up against some fierce competition. With so many companies to compete with, it's vital to find a way to stand out so that the best talent will want to join your team — and your job posting is the best place to start.
Overcoming a creative block can seem impossible at times, but with the right strategies, you can unlock more of your potential.
Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online.
Many entrepreneurs find it particularly difficult to recover from financial mistakes. Small businesses especially often run on very tight margins, meaning that one slip-up can be detrimental to a young company.
A large part of the personal branding process relies on speaking with others, presenting new ideas to digital and in-person audiences, and establishing connections. To a self-described introvert, these tasks can seem like big hurdles on the way to success. But there are ways for introverts to get their names out there and create strong relationships within their network.
Businesses need systems and processes to maintain quality and efficiency in their operations. Systemization helps to communicate to your team how you'd like your business to be effectively run and provides a clear model for them to follow. However, busy entrepreneurs don't always take the time (or have the time) to put those systems in place.
Millions of people have fresh ideas for new products every year, but not all of them do well in the market. In fact, only a small percentage of entrepreneurs with new product ideas become successful with them—and sometimes that success comes after pivoting from their original idea.
For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside.
Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many companies, therefore, is to leverage social media to get in front of their target audience and convince them to make a purchase.
Members of Young Entrepreneur Council list criteria you should look at when determining the right web host for your business.
Equality in work and business is something that women have been striving toward for many years. While great strides have been made in recent years, women still have to work hard in most situations to find themselves on equal footing with their male counterparts.
Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know.
Helping employees understand and acclimate to your company’s culture is a critical part of any new hire onboarding process. But when it comes to onboarding new managers, there are additional considerations to keep in mind.
Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.
Members of Young Entrepreneur Council discuss why you might not be seeing a good ROI on your business's mobile app.
For many people faced with an unpleasant assignment, procrastination provides a welcome escape. While putting off the work might be comforting in the short term, however, it inevitably results in more stress and frustration down the line.
Every business project is unique and will likely require a customized approach to manage it. No matter the size or scope of the project, though, all team members must work together to ensure each moving part is in place.
There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business.
Many employees set out with dreams of climbing the company ladder and someday becoming part of the executive leadership team. But the journey to the C-suite is filled with obstacles that young professionals might not expect when they first start out.
When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI.
Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks.
As a business owner, you want your customers to be satisfied with your service or product. When they aren't, and decide to leave a negative review, it's easy to take that personally—but it's also a potential learning opportunity.
Many leaders grow and advance in their careers with the help of a mentor. Because of this, it’s natural to want to "pay it forward" by helping up-and-coming industry professionals find their way.
The most successful brands usually maintain a high level of customer engagement. When customers are engaged with a brand, they're more likely to continue to buy from that brand and recommend that others do too.
When you own a business, it’s vital to ensure that your email marketing strategy is on point and brings you closer to achieving your marketing goals.
Many studies show that demonstrating employee appreciation boosts morale and promotes loyalty. However, with so much "busyness" in a typical day-to-day work environment, it can be difficult to remember to slow down and show that appreciation.
Every business has employees who aren't on the same page from time to time. Whether it's clashing personalities or differences of opinion, conflicts can arise at any point, and it's up to the manager to help mediate them.
During the Covid-19 pandemic, many businesses have permanently migrated to a remote working environment. While these working arrangements have their benefits, one aspect that may be neglected is company culture, leading to low productivity and camaraderie throughout your team.
More and more businesses have made the shift to cloud computing in recent years, and it's not hard to see why. There are countless ways the cloud can benefit a company, from cost savings and sustainability to greater work location flexibility.
No matter your current role, when work gets to be too stressful or monotonous you may begin to daydream about moving on to bigger and better things—things that you're in charge of. The thought of starting a new chapter of your life where you call all the shots can be thrilling, but the reality of making such a move isn't always what you dreamed of.
When you first start a job or career path, it can be easy to assume you already know everything you need to know in order to succeed in the position. While you might be able to get by with your day-to-day duties, if you want to “climb the ladder” or advance your career in some way, it’s important that you develop a “learning mindset” and figure out ways you can educate yourself, learn new skills and make yourself more marketable for whatever future position you may want to move into.
One income stream isn't enough for many people to make a comfortable living these days. Luckily, there are a myriad of ways for a working professional to make money on the side — so many, in fact, that it can be difficult to settle on just one.
When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022.
Every professional should master the art of persuasion. Whether you're negotiating for a raise, pitching to an investor, giving a presentation, or trying to win a new client, having influence can help reach your goal.
Members of Young Entrepreneur Council discuss the steps you should take when seeking an investor for your business.
Strong, clear communication is a must when it comes to manager-employee relationships, but certain behaviors can work against you.
Even when candidates for a role have all the knowledge and experience necessary to excel in a position, they may not end up being the best fit for the job. For this reason, many employers choose to put new hires on a trial period before they decide whether or not to keep them on full time.
As a new entrepreneur, getting your product out into the market is hard enough, but when there is a lot of competition in your market, it can make things even tougher. When trying to differentiate their products in a situation like this, entrepreneurs are bound to make mistakes along the way.
Members of Young Entrepreneur Council suggest ways leaders can thank their teams for all their hard work.
A business website is an important and essential way to establish your company’s digital presence, share your message and display your brand. However, designing a website from scratch requires a lot of planning and consideration.
Are there specific traits of great managers, personal qualities that are crucial to success in any managerial role? It seems that there are, and while some of these traits are innate, others can be learned. In this article, 13 professionals from Young Entrepreneur Council list a few of the most vital traits you should possess if you want to thrive in a managerial position.
Even if you're not feeling on top of your game, you can still use these "fake it 'til you make it" tips.
Determining the right price for a product or service is one of the most important elements in a business's formula for success. If the price is too low, you'll be losing out on well-deserved profits, but if the price is too high, you'll be losing out on potential customers and clients. There are several factors to take into consideration when setting a fair price for a product or service. To share insights into what these factors are and why they're important, nine professionals from Young Entrepreneur Council (YEC) answered the following question:
When an entrepreneur is first starting out, they go through a lot of trial and error. In an effort to grow and scale their business, they often try out various ideas to see what works and what doesn’t. However, scaling a business isn’t easy, and without prior experience, mistakes can be made.
Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and services, other companies are faced with the choice to keep up or fall behind.
Modern entrepreneurs know the importance of using social media to grow their business. It can be a great way for business owners to connect with customers and expand their company’s reach. As social media’s relevance has grown, so have the benefits of using popular platforms like Instagram to reach your target audience.
As many professionals continue to leave their jobs in favor of new ones, employee turnover has been steadily rising, meaning many HR professionals have been working harder than normal. Whether that means fielding more applications, serving as a mediator when letting go of an employee or listening to burned out employees vent about their working conditions, HR teams often take the brunt of the emotional work at many establishments.
In the variety of options for financing a startup, many entrepreneurs entertain the idea of inviting investors into their businesses. Working with an investor can help you grow your business quickly while also leveraging their expertise. However, despite the benefits of an investor, there are also many reasons not to partner with one.
As a professional, there are dozens of goals you may have, such as getting a raise, snagging a promotion or simply wanting to be recognized for your hard work. Annual performance reviews are an excellent time to discuss your goals with your manager to make sure you are heading in the right direction with your company.
During the holidays, business owners are pulled in all different directions. Both customers’ and employees’ needs change during this time, and leaders are often left to figure out how to balance them out. With the increased demand and added chaos from the holiday shopping season, this can be a tough task; however, there are steps business leaders can take to ensure they’re keeping everyone happy.
In the war for tech talent, a well-crafted, well-placed job listing can make all the difference.
An effective, collaborative team is the backbone of any successful organization. But when you're in the midst of hiring a lot of new players, it can be difficult to bring them all together and ensure they’re connecting as a true team. Figuring out a way to help them feel comfortable with each other and with the existing team, therefore, should be a top priority for any leader.
In a world wrought with societal and environmental issues, both millennials and Gen Z strive to ensure their work serves the greater good, whatever that may mean to them. Finding purpose in their work is an attractive goal for both generations, and it’s one many of them are unwilling to compromise on.
There is no shortage of advice blogs, books and podcasts about entrepreneurship these days. Sifting through all of this advice can take up valuable time and, unfortunately, not all of it will actually help you succeed.
Some of the best parts about having a small business are the benefits that it brings to employees: more equity, a hand in the decision-making process and smaller teams, just to name a few. Although the successful growth of your business is something to celebrate, day-one employees may eventually come to miss the small business feeling that they signed on for.
Members of Young Entrepreneur Council offer ways professionals can leverage social media when job hunting.
While it may not always feel like it in the moment, business challenges are great opportunities for growth. When we’re thrown outside of our comfort zones, we build confidence and see our strengths. This is especially true for business leaders and entrepreneurs, who face a constant stream of challenges that can often be turned into positive opportunities.
Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge.
Building a positive company culture is crucial, especially with so many businesses shifting to a permanent remote work model. Employees want to work in an environment where they feel accepted and appreciated. When they feel this way, employees are more likely to be motivated and work efficiently.
Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'.
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.
In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work.
With so many work stressors, it can often feel difficult to feel grateful for your professional life. Long days and difficult co-workers can be hard to handle, and these factors may sometimes overshadow your job’s positive benefits in your mind. However, intentionally looking for the good can help you feel more gratitude for the opportunity you’ve been given and improve your overall mental state.
Members of Young Entrepreneur Council share the top tools that will help any company improve their remote work process.
Businesses may need to participate in fundraising efforts to secure additional capital, fund research efforts or expand their market reach. Before they can begin, however, leaders must determine their company's valuation.
Members of Young Entrepreneur Council recommend using these e-commerce tricks for lowering shopping cart abandonment rates.
Leaving a toxic workplace situation can leave a lasting impression on an employee. Even if you investigate and a company seems to have a good workplace environment, it can be hard to fully ensure that you are stepping into a company that will treat you better.
In the chaos and busyness of the holiday rush, it can be easy to spend so much time focusing on your customers and how you can best meet their needs that you lose track of how your employees are handling the stress. The holidays are one of the most stressful times of year for many companies, and taking time to check in on the mental health and well-being of your employees can ensure you have a thriving workforce to help your business succeed.
When your business starts to grow, it's an exciting indicator of success. However, it can also be an indicator that organizational changes need to take place. If your business has outgrown its current location, it's time to start considering moving into a new office space. There's a lot to think about before making such a significant change, though.
Working on a team can be challenging for those accustomed to working alone. Teams bring different opinions, ideas and ways of working, which can be incredibly helpful for collaborative projects. However, this environment can sometimes be difficult for those used to independent thinking and solo projects.
When you're attempting to solve an issue you've never faced before, it helps to have a strategy for approaching it.
When meeting with a potential investor, it’s important that entrepreneurs come prepared for any questions that may arise. You’ll likely spend hours preparing your answers, but even then, tough questions may be posed that, without good answers, could damage your confidence.
Working hard and being a creative problem-solver can go a long way.
Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX.
As the holidays quickly approach, it's almost time for you and your team to set your “out of office” auto-replies and get some well-deserved rest and relaxation. However, this is easier said than done when many professionals continually feel the need to be productive.
When your team is feeling uninspired, try these activities and initiatives designed to boost morale.
One of the biggest challenges for new entrepreneurs across the board is learning how to manage their finances. This is especially true of cash flow management. If you're not used to handling a business budget or invoicing, it's easy to lose track of how much money is coming in versus going out of the business.
Due to their dispersed nature, remote companies are tasked with finding innovative ways to remain transparent and keep communication flowing throughout the business. When teammates and whole departments aren’t able to interact together in person, the way they communicate must adapt. But when communication breaks down, information silos can develop, leading to confusion and low morale.
At one point or another, most professionals face a crossroads in their career. Whether they simply want to change jobs, pursue a different career path or still don't know what their true calling in life is, there are a lot of questions a person can ask themselves before choosing a direction.
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.
For most entrepreneurs, the early days of their business entail doing most of the day-to-day work themselves. However, as your business grows, so will your need to hire and effectively manage others. Expanding your team requires you to hone your leadership skills, as well as a strategic vision to keep your team on track.
The digital marketing industry has seen an influx of growth over the past few years. More businesses than ever are adapting to the digital arena brought on by the global pandemic. This change of pace has spurred new digital marketing trends that have replaced previous outdated strategies.
Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience.
Part of creating a successful team is getting them to buy in on your company’s mission, vision and goals. Those employees who do this are likely to develop an “ownership mindset” in which they feel that they have ownership over their responsibilities and outcomes and are more willing to do what is necessary to accomplish tasks.
Clear communication and empathy go a long way.
In business, conflict is bound to be a daily occurrence.
No matter how well-aligned two business partners may be, there will inevitably be times when they don't see eye to eye. However, when larger issues arise and the partners are no longer on the same page, it's critical for both parties to get back on track to resolve their conflict. Otherwise, they risk making decisions (or making no decisions at all) that could ultimately harm the business and its culture.
Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers.
Employees, especially when new to their positions, often need guidance to be successful in their work. However, too much direction can be less like helpful and constructive feedback and more like micromanagement.
Confidence is an important feeling to have if you want to succeed at work, in relationships and in everyday life. It's also a trait that seems much easier to possess than it actually is—Sometimes it takes a step outside your head and comfort zone to achieve it.
Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team.
In business, making an active effort to support the entrepreneurial community can be game-changing for your company’s growth. After all, these individuals have been through similar experiences and challenges as business owners themselves, and can often help you navigate them.
Everyone has certain biases, but making an objective business decision requires you to recognize and set aside those perceptions.
As the leader of a growing business, you might be tempted to set your goals high and hold your employees to meeting them. You and your team likely have a ton of great ideas and are eager to pursue each of them, but aiming too high can actually be detrimental to your business's growth and success.
In an era when cybercrime and data breaches are more prevalent than ever, businesses can't afford to ignore data security. From phishing and ransomware attacks to careless password practices, there are countless ways for thieves to penetrate your company's digital walls and access sensitive information.
Members of Young Entrepreneur Council share the innovative apps and software that help them better manage their work.
As a new business owner, it's wise to work with someone who has been in your shoes and possesses the experience to help you navigate any uncertainty you might face. Launching and running a successful business requires time, energy and seasoned insight. However, many budding entrepreneurs tend to shy away from spending money on a consultant.
The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions.
Long-term brand recognition and customer loyalty are common goals of almost every business. To create this kind of longevity, business owners will need to create brands that people like, remember and trust.
With so many professionals now leaving their current jobs and rethinking their future career goals, companies are looking for ways to retain their employees for the long term. However, it can be difficult for leaders to identify a clear strategy for loyalty-building and employee retention, especially with larger teams.
Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly.
Members of Young Entrepreneur Council share some important qualities companies should look for in their CTO candidates.
When you want your business to stand out online, it's crucial to have a never-ending supply of new and creative ideas. Sometimes new ideas come naturally, but every business owner or entrepreneur will go through times when the creative juices aren't flowing when they need them to the most.
Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people.
As a leader, having confidence is a must.
Technology can be an incredible asset for a small business when its uses are carefully considered and researched. Some business owners, however, may feel overwhelmed by the amount of technology they do or don’t need to succeed. To help you avoid making poor decisions around business tech, we asked Young Entrepreneur Council members to weigh in on the common business technology mistakes startups make that you should definitely steer clear of.
Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.
In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy.
Like any other skill, better communication comes with practice.
Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers.
Many professionals believe that having a large network is the key to success. However, it's often more crucial to have a few select contacts you can truly count on. These individuals can not only help further your career, but they'll also come through when others won't.
Seeking a mentor is a crucial step to success, especially if you're a young person just starting out in your career journey. Mentors can help their mentees learn from their own mistakes, widen their networks and encourage them to pursue their dreams.
Your customers can be an invaluable business resource if you know what to ask.
Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned.
As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content.
Business leaders have a lot of responsibilities. They need to be concerned with operations, finances, company culture and the hiring process, just to name a few. But each leader prioritizes responsibilities differently and responsibilities change from company to company.
In recent years, technological advances and the Covid-19 pandemic have paved the way for many companies to go completely or partially remote. This type of work environment means professionals are now more responsible for protecting confidential company data, no matter where they're working.
Though a company's internal planning process is important, an outside perspective can also be equally beneficial. An advisory board, composed of experts who provide valuable insight and strategic advice, can offer that perspective to directors and higher-level managers.
Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business.
A few simple tricks can help you regain that lost motivation.
During the pandemic, consumers who couldn't safely shop in brick-and-mortar stores turned to online shopping instead. Whether it be for mundane tasks like grocery shopping or picking up prescriptions, or more leisurely activities like clothes shopping, these errands could be done efficiently from the comfort of home.
Few people stay in the same exact role at just one company for their entire career. At some point in your professional journey, you'll likely seek out change, whether it's moving up in your organization or finding a job elsewhere.
One of the most significant milestones for any business is the day it reaches a point of expansion. While every business owner looks forward to the day they can grow their business, it's important not to be hasty in doing so. A successful business expansion depends on a number of factors and needs to be carried out at the right time. To help you understand when the time is right for you to expand your business operations, 13 experts from Young Entrepreneur Council (YEC) answer the following question:
With so many other ways to keep in touch digitally and so many other places businesses can compete for attention, email may not seem like a good first choice for communicating with your customers. And yet, while it's no secret that many people ignore their emails these days, email marketing is still one of the most effective ways to reach customers.
Working from home was gaining popularity in the years leading up to the Covid-19 pandemic. As most businesses were then forced to operate remotely during pandemic lockdowns, many people who may not have considered working remotely before got to have a taste of all its benefits. Now, many companies and organizations are choosing to keep operating with a hybrid workforce as a permanent solution.
Members of Young Entrepreneur Council list some common missteps companies make with social media engagement.
One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.
Influencer marketing has become one of the primary ways brands advertise their products since the rise of social media. However, when celebrities and influencers become embroiled in scandal, the brands they represent end up dropping them. In addition, the pandemic has changed the way customers have been interacting with brands, forcing many to rethink their strategies.
At a time when consumers crave authenticity in messaging, personal branding strategies have never been more important. Celebrities and big brands tend to make headlines often in this regard, offering the rest of the world valuable opportunities to learn and grow from their mistakes or successes.
As a leader with a lot of responsibility on your shoulders, you'll likely experience many moments that cause you anxiety or fear. Whether you're battling imposter syndrome or simply taking on too much work, it's easy to feel like you're just treading water.
Chief operating officers (COOs) are important assets to every organization. This critical C-level role oversees the day-to-day administrative and operational functions of the business they serve, as well as manages departmental leaders under their areas of purview.
As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page.
Members of Young Entrepreneur Council offer their best advice for switching career fields to technology.
After more than a year of staying at home, many people are excited to travel again -- including entrepreneurs. In fact, getting some space from your business can really help clear your mind and prevent burnout. However, many business owners are still facing lingering challenges due to the pandemic, and it can be difficult to find time to step away from work.
In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it.
No matter if your company has been remote since the start or if you’re new to the remote working environment, you can always learn new remote employee onboarding tips to improve your virtual onboarding process.
For those working within a small business or team, it can be difficult to take time off. No one wants to go on vacation at the expense of their company and peers—especially during periods of rapid business growth. Still, employees and leaders need to establish healthy work-life boundaries, even when their team is small and the work is plentiful.
Content may be king, but to truly have an impact, what you create must be engaging and influential.
One of the biggest challenges for any new entrepreneur is learning their own sales habits and processes. It can take years for a person to really hone their skills and become an excellent salesperson.
The process of hiring new employees can be both rewarding and difficult. Hiring managers or HR representatives need to make sure each candidate not only fits into the company culture and values, but also can do the job successfully.
Success starts with building one small habit at a time.
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one.
Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.
Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they commit.
When you're looking for advice on how to manage certain parts of your business, it can be wise to seek an advisor to counsel you. However, hiring the wrong advisor can lead you down a long and frustrating path that could even result in losses for your business.
Online contests are a great way to ramp up excitement for your brand and boost engagement from your audience.
Whether it’s about a job offer or a potential business partnership, every professional will find themselves negotiating at some point in their career. The secret to achieving a positive outcome for both parties doesn’t have to be a mystery, however, and the key is often in thorough preparation and knowing some effective negotiation strategies.
Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience.
Podcasts offer a convenient, time-saving way for entrepreneurs to keep up with current events and gain new insights about business and finance. Most business owners likely have a list of go-to podcasts that they tune into regularly to get advice on everything from hiring people to managing a team and other important aspects of running a business efficiently. In order to spread the wealth of knowledge they've obtained from their favorite podcasts, a panel of Young Entrepreneur Council (YEC) members answered the following question:
Everyone has to start somewhere when building their skills. Here's where to begin if you want to lead.
The world of marketing is ever-changing, especially in today's digital-first world. Successful marketers not only need to be masters at capturing customers' attention and showing them the benefits of their product or service, but they also need to know how to leverage the most up-to-date digital tools to reach those customers.
As companies look ahead to the post-pandemic world, many are struggling with whether or not to bring employees back into the office. Some have opted to stay remote full time, some will bring employees back to the office and others have considered embracing a hybrid workforce with a mix of in-office and remote work.
When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume. Here, members from Young Entrepreneur Council share 13 underrated but important soft skills they look for when they are hiring new employees.
Members of Young Entrepreneur Council discuss why open-source software meets small business needs better than tech from major corporations.
Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins.
Being a business leader means being the boss. It means being at the top of the company, making key decisions that affect not only the business, but also those who work for it. But being a successful business leader also means being humble and understanding that you are not alone in your trials and that you can trust your teams to help you through the harshest of times.
School looked very different for many students this past year and a half due to the Covid-19 pandemic. For recent college grads, the future of work may seem like it’s filled with even more of the same uncertainty as the job market evolves and heals in the aftermath of 2020.
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
Having a “side hustle” can be a great way to test the waters of entrepreneurship. Aside from providing a creative outlet and a chance to develop new skills, a side hustle can also turn into a reliable income stream.
Communication breakdowns can occur at any time and in any work environment, but can seem especially prevalent in remote work situations. While remote work has its own unique benefits, it also means employees and managers are relying more on written, phone or video communication and less on the in-person communication and body language cues that can be so helpful for clarity.
Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help.
Members of Young Entrepreneur Council explore some possible negatives of shifting your entire business model to the cloud.
While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.
The Internet of Things (IoT) has been gaining more and more traction over the past few years as connected devices and smart home and office gadgets dominate the market. According to Statista, the IoT market revenue worldwide is projected to climb to over 1 trillion dollars by 2030.
Searching for a new job can be a huge challenge. Modern recruiters have an influx of applications to sift through and judge, and it can be difficult to stand out from the crowd.
With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.
Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating.
Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data.
So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan.
Taking on the leadership role of a manager can be daunting the first time. You're in charge of an entire team, and their successes and failures fall largely on your shoulders. Even though it can be intimidating, it's important to start on the right foot.
Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service.
Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form.
Members of Young Entrepreneur Council discuss characteristics all top tech companies share and why.
New entrepreneurs start businesses every day with great ideas and visions for success. However, many of these ideas never materialize and up to 20% fail within the first year.
Among the many major impacts the pandemic has had on the status quo, none have so disproportionately affected women quite like its impact on the labor force. Whether they were laid off, furloughed or forced to choose between family and work when alternative child care was no longer an option, millions of women left the workforce during the pandemic, outpacing the rate at which men were leaving. And not all of them are coming back.
Gauging how happy and fulfilled employees are in their jobs is important for small business leaders to do in order to determine the health and strength of their businesses. The more satisfied employees are, the more likely they'll stay with the company long term and the higher their productivity will be. But how can you know if your staff is enjoying their work, especially when they may not feel comfortable expressing their true feelings with their superiors?
There are some business leaders who instantly light up a room when they walk into it. They have this charisma that draws people to them and makes others want to listen. However, if you don't feel like you have this type of personality naturally, you don't have to give up on being able to make a positive impact on others. With a few simple techniques, you can be a business leader whom others look up to and wish to be.
Many employees are familiar with receiving feedback from their managers. However, few are as familiar or comfortable with giving feedback to their managers. Whether it’s because, as an employee, you don’t feel like it’s your place to offer criticism or because you just aren’t sure how to go about doing it, approaching a superior with a critique can be a frightening prospect.
Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.
Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.
A study found that only 2.5% of people multitask successfully, which leaves a lot of room for improvement. By focusing your attention on one task at a time, it’s easier to do quality work and waste less time.
While some may argue that “words are just words,” the language a leader uses can have a major impact on their employees. A leader’s words can be responsible for boosting morale, driving progress, resolving conflict and building relationships, so it’s vital that they choose them carefully. The wrong words, even well-intentioned, can have a negative ripple effect across the organization.
Work can be a distracting place. You have questions and requests from your co-workers or boss interrupting your workflow. You have your cellphone to distract you—emails and texts you feel compelled to answer, social media messages you need to respond to and calls you need to pick up. Without a doubt, maintaining focus is a challenge if you're not strategic about how you spend your time.
Just because a piece of advice is common doesn't mean it applies to every entrepreneur.
When looking for a new job, getting an offer is only half the battle. The most nerve-wracking part of the process may come when it's time to negotiate the offered salary. Many don’t know how to do it and many more are simply too afraid to ask for fear of appearing pushy. However, negotiation doesn’t have to be an intimidating process.
To be great leaders, they’ll first need a great leader.
With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.
Members of Young Entrepreneur Council share the best technology innovations they've seen recently and why each is so impressive.
For new business owners, it may not always be clear when to move beyond core employees and begin bringing on some new teammates. Growing pains are normal for a startup that is doing well, so until you see your employees are struggling, you may not realize that it’s time to bring on additional help.
Startup accelerators and incubators are great opportunities for new businesses to grow and scale their operations quickly. These programs are pivotal for the startups who participate in them, as they often provide access to exclusive business resources and funding opportunities.
Members of Young Entrepreneur Council predict which industries AI is likely to have a major impact on in the near future.
Everyone experiences changes in their lives, whether big or small, and the stress that comes along with these changes can either hurt you or allow you to grow stronger. One of the best ways to manage this stress is to learn to be more adaptable.
Business leaders often think they need to have all the answers. It's true that a manager or executive should be a trusted source of information when employees or clients need something. However, it can be difficult to know how to proceed when someone asks a question you don't know the answer to.
Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
Members of Young Entrepreneur Council share their best tips for overcoming self-doubt when starting out in business.
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience.
Newcomers to the world of business ownership may have a hard time navigating all the requirements and challenges of setting up their first company. If you’re just starting out, finding another founder who has been through it and can provide sound advice may be worthwhile. With industries evolving so quickly these days, though, it could be difficult to find someone who understands your target market very well.
Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.
Members of Young Entrepreneur Council explain how to encourage employees to play an active role in shaping organizational culture.
Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the product packaging is only the start. The packaging should not only appeal to the customer, but also to any potential retailers.
Major changes are often necessary for a company that wants to keep growing and scaling. When critical moments occur, however, (such as a merger or landing a major client) leaders need to set the tone for the rest of their employees. How they respond to them will trickle down and set the example for how everyone else will work.
One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.
As a business owner, it's easy to lose sight of the office morale around you. Most entrepreneurs are focusing on many concurrent tasks that can strongly affect the business's health and success. While important, these packed schedules and heavy workloads can mean they don’t notice the issues that may be rising all around them.
As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business.
Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.
Return on investment is one of the most critical metrics any company can track. Knowing the ROI of each company function makes it easier to make key business decisions. Measuring the return on customer service investments can be especially helpful in improving your service and experience.
To boost sales, encourage collaboration and see your business succeed, you first need to create the right environment.
Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.
Disagreements will happen from time to time, regardless of how well a team works together. However, conflicts shouldn’t result in destroyed relationships or grudges. It’s important for professionals to know how to prevent a situation from escalating and get their point across without becoming rude or arrogant in their words and actions.
One of the biggest influences on a business and its employees is a positive attitude. Leaders who have a positive mindset and are pleasant to be around get the most out of their peers and employees. A happy attitude is infectious, and when workers are in a good mood, they yield good results.
When you've spent tens or hundreds of hours preparing for a deal, there's a distinct sense of relief when it gets to the point of closing. Yet, even in these situations, the deal still can go sideways if not handled carefully.
Members of Young Entrepreneur Council explore some user experience trends every app developer should be implementing.
Not every method is going to work the same for every person.
When it comes to creating a valuable email newsletter for your customers, you need to consider the value of the content within it. For the newsletter to create real impact, it should include a wide range of topics and content types, as some readers will respond to certain types of content differently than others.
Conversion is an essential part of crafting a retail website. After all, it's one thing to get people on your website, but it's another to get them to purchase something. Approaches for this process can vary from business to business, but all successful enterprises have a few methods in common.
Reading for pleasure has proven to strengthen muscle memory, boost creativity, improve your mood and much more. It’s important to make time for activities that enrich your mind and teach you new things.
For many professionals, making a mistake at work can be a big hit to their self-confidence. The scenario can weigh on your mind and cause you to feel like you’re bad at your job or that you’re not cut out for your particular profession. Recovering your self-confidence after a mistake takes some time, but it can be done, and the faster you do so, the more effective you'll be in the future.
As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential.
Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables.
Working from home has become the norm for many professionals during the pandemic. However, not every remote employee has found the ideal way to plan their workday. It can be difficult to focus when handling your tasks from home, especially if there are other family members or distractions present during your working hours.
From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.
Entrepreneurs can face obstacles from many different areas, but when you’re young and new to the business, there always seem to be extra hurdles to jump over. Both external and internal pressures can wear down on you, and before long, you can start feeling overwhelmed. But these pressures shouldn’t deter you from becoming an entrepreneur, and there are steps you can take to overcome them.
Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more.
As entrepreneurs start getting more involved with their businesses, it’s not uncommon that they find there's less time to spend on themselves. Unfortunately, being a successful business owner can often mean spending many hours engrossed in work without taking personal breaks. The result is almost always burnout, which can have negative effects on your health and well-being.
As it has with many other parts of running a business, technology has granted business leaders the tools that can make recruiting a much simpler process. Today’s tech can help gather and sort applications, offer communication tools to ensure recruiters have a safe and secure location to speak with their potential hires and many of them even provide contract services that can help speed up onboarding.
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
Writing a business email? Don't hit "send" until you've completed these key steps.
With the increasing awareness of the need for diverse workplaces and teams, diversity, equality and inclusion (DEI) policies have become a pressing issue in the business world. Yet, not every business owner knows where to begin or what to do to ensure their company is hiring for diverse backgrounds and skills.
Members of Young Entrepreneur Council share their predictions for upcoming advances in encryption tech.
Make the decision to make fewer decisions.
Strategy11 LLC is a web-development company that specializes in a wide range of web projects and applications from single, static sites to large corporate platforms. We develop and support several WordPress plugins that streamline the development process by reducing timelines and cutting costs. Strategy11 is owned and operated by Steve and Stephanie Wells.