Member Since 2018
West Palm Beach, Florida Area
Shay Berman is the CEO and Founder of Digital Resource, a full-service digital marketing agency. Shay’s clear-cut approach has allowed Digital Resource to land on the Inc 500 list after just four years.
One of your most basic responsibilities as a leader is to provide your team with constructive feedback. Without feedback, employees don’t have a solid direction for moving forward, which can result in repeat mistakes and even low morale.
Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online.
Getting your business noticed online is only getting more challenging, as every day new businesses are opening up and creating more competition for consumer attention. The go-to strategy for many companies, therefore, is to leverage social media to get in front of their target audience and convince them to make a purchase.
Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.
Hint: organization and time management go a long way.
Modern entrepreneurs know the importance of using social media to grow their business. It can be a great way for business owners to connect with customers and expand their company’s reach. As social media’s relevance has grown, so have the benefits of using popular platforms like Instagram to reach your target audience.
As many professional organizations shift toward a remote work environment, maintaining a supportive company culture is more important than ever. The “Great Resignation” has already upended numerous industries where employees report work environments that make them unhappy, leading to labor shortages across a variety of markets. That's why today's leaders must focus on cultivating an appealing culture that people actually want to stay in.
In a world wrought with societal and environmental issues, both millennials and Gen Z strive to ensure their work serves the greater good, whatever that may mean to them. Finding purpose in their work is an attractive goal for both generations, and it’s one many of them are unwilling to compromise on.
Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX.
Confidence is an important feeling to have if you want to succeed at work, in relationships and in everyday life. It's also a trait that seems much easier to possess than it actually is—Sometimes it takes a step outside your head and comfort zone to achieve it.
You don’t have to wait to start your journey toward success.
Popular television shows, books, movies and the media in general often paint an idyllic picture of entrepreneurship, but it’s not until you’re actually in the thick of business that you fully understand what it means to be a business owner.
Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect?
For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't fond of receiving these types of calls, and yet they still must pick up the phone and dial the next number on their list because they know cold-calling has the power to get more sales.
When it comes to creating a valuable email newsletter for your customers, you need to consider the value of the content within it. For the newsletter to create real impact, it should include a wide range of topics and content types, as some readers will respond to certain types of content differently than others.
Public relations can be a delicate balancing act. If your business does PR right, it could skyrocket in popularity overnight. If, however, you run afoul of public opinion, you may find your company falls as fast as it grew.
Members of Young Entrepreneur Council offer their firsthand insights on leveraging social media effectively this year.
Like a well-oiled machine, businesses can only function if all elements of the company are in sync and working toward shared goals. Getting each department, team and employee on the same page, however, requires a certain level of transparency. Yet, so many entrepreneurs miss this vital detail when it comes to managing their business.
Highlighting an award on your website can help differentiate your brand from the competition.
Better yourself and your mindset to open career possibilities on your path to success.
For small businesses striving to get market share, developing an authentic persona can help you stand out.
When you’re responsible for everything, you can learn more, keep things lean and quickly understand what makes you valuable.
Digital Resource is the 262nd fastest-growing private company in America of 2018, as ranked by Inc. Magazine’s annual Inc. 500 listing. Inc. 500 is a special acknowledgement of the top 10% of companies ranked on Inc. 5000, and recognizes Digital Resource’s full-service marketing solutions among a distinguished group of businesses across the nation. This ranking is a testament to our dedicated team of internet marketing specialist and the continued success of the strategic partnerships we aim to establish with current and future clients.
Marketing & Advertising