Why Your Focus Should Not Be Making More Money
Charles Gaudet explains that the purpose of a business should be to provide an experience that gets a customer closer to their ultimate goal.
- Understand why the adage of "the goal of business is to maximize shareholder value" is no longer applicable
- Discover what your customer's ultimate goal is and provide a product or service that helps them achieve that goal
- Learn how to win customer loyalty by building trust and providing the greatest benefit to them
- Realize a better ROI by giving customers a superior experience
Ask yourself "what can I do to provide my clients with a greater advantage or benefit to get them close to the ultimate result they desire?"