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The Growth Factor

A Video Training from YEC Coaching

Why Your Focus Should Not Be Making More Money

Charles Gaudet explains that the purpose of a business should be to provide an experience that gets a customer closer to their ultimate goal.

  • Understand why the adage of "the goal of business is to maximize shareholder value" is no longer applicable
  • Discover what your customer's ultimate goal is and provide a product or service that helps them achieve that goal
  • Learn how to win customer loyalty by building trust and providing the greatest benefit to them
  • Realize a better ROI by giving customers a superior experience

Ask yourself "what can I do to provide my clients with a greater advantage or benefit to get them close to the ultimate result they desire?"

Would you like to have an in-depth conversation about how to execute on these ideas? As a YEC member, you can book a free strategy session with our growth experts today.
Schedule Your Free 30-Minute Strategy Session