How Are You Impressing Consumers Before They Are Customers?
Mass marketing your product or service is no longer an effective strategy; you must build an experience that makes buyers feel good about doing business with you.
- Learn why some of the most successful brands today do not necessarily have a superior product, but a superior experience
- Understand that customers want to feel valued, special, and appreciated
- Realize that by creating an exceptional experience, you will evangelize your customers to promote your brand to other consumers
- See examples of companies that have seen success by investing in the front-end sales experience
Have you gone through your own sales funnel? If not, take some time to go through the sales process yourself and find ways to improve the experience.
Be sure to see Part 2 of this presentation: