How to Sell When Your Customer Has All The Power
In this video, Charles Gaudet shows the new role of a salesperson today: articulate your prospect's problems, and they'll assume you have the answers.
- Understand that customers today know as much as you — or more — about your product and your competitors' products
- See how top salespeople today bridge the gap between what a person knows and what that person wants
- Learn to first sell prospects on identifying their problem and a possible solution before selling your product/service
- Make a plan to provide your prospect with all the information they need in order to decide to do business with you
Are you communicating in a strategic way that informs your prospects and results in them wanting to purchase your product or service?