Consumers are doing more research than ever, so create content that helps them make a buying decision.
Coach Charles Gaudet shares some tips to build an inbound marketing strategy for each stage of your sales funnel.
- Realize that consumers seek information from multiple sources when making a buying decision — and that you need to be the source of relevant information.
- Learn the different business objectives that an inbound marketing strategy aims to achieve.
- Understand that consumption drives conversion; the frequency of your marketing materials affects a prospect's decision to buy.
- Get ideas to streamline and maximize each piece of content for each step in an inbound marketing strategy.