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How B2B Sales Have Changed During COVID

A Video Training from YEC Coaching

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Recent changes aren't going away soon; have you pivoted your B2B strategy?

 

Coach Zach Burkes shares some ways to adjust your B2B sales strategy to remain effective, given the paradigm shift of the past six months.

  • Realize that B2B sales strategies that worked before the pandemic may not work now.
  • See what role you play, as a leader, to coach, empower, and hold your sales team accountable when working virtually.
  • Understand that buying decisions are increasingly being made at a more senior level in many organizations.
  • Learn some techniques you can use to adjust your B2B outreach strategy.
The pandemic has impacted the way companies do business in so many ways.  If your B2B sales strategy doesn't keep up, you'll be left behind.

 

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