Competing on Price Won't Help You Long-Term
Coach Charles Gaudet explains why your competitive advantage must be something other than the low-cost solution.
- Realize that consumers are more discerning about how they spend, so you must make a case for why they should do business with you.
- Understand that price alone is not a sustainable competitive advantage.
- Learn why it's better to become a specialist, not a generalist
- See a three-step strategy to avoid commoditizing your business.
If you've commoditized your business, it's essential that you change course immediately to increase revenue.
