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Escape the Commodity Trap

A Video Training From YEC Coaching


Competing on Price Won't Help You Long-Term

Coach Charles Gaudet explains why your competitive advantage must be something other than the low-cost solution.

  • Realize that consumers are more discerning about how they spend, so you must make a case for why they should do business with you.
  • Understand that price alone is not a sustainable competitive advantage.
  • Learn why it's better to become a specialist, not a generalist
  • See a three-step strategy to avoid commoditizing your business.

If you've commoditized your business, it's essential that you change course immediately to increase revenue.


Want to work with a YEC coach to implement this strategy?

As a member of YEC, you can schedule a free coaching session.