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Downselling

A Video Training from YEC Coaching

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 Downselling is another effective strategy to increase your average transaction size. 

Coach Charles Gaudet explains that, even when a prospect declines your offer, you may be able to sell them on an alternative option at a lower price.

  • Understand that the goal is not to offer the same product or service at a discount, but to offer another similar product that still helps them achieve their goals.
  • Learn when and how to approach a prospect who declined your initial offer.
  • See how selling a downsell may eventually lead your customer to buy your full-priced product or service in the future.
  • Discover how to automate your downsells through your CRM and cart abandonment process.

When a prospect declines your product or service, try offering them an alternative product at a lower price to convert them.

 

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Want to work with a YEC coach to implement this strategy? As a member of YEC, you can schedule a call and get complimentary insights.
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