Do you know what business you're actually in?
Coach Charles Gaudet explains that converting buyers begins with understanding what you're actually trying to sell.
- Understand that you are not selling a product; you're selling what the product does for people.
- Learn how to educate prospects about the problem you're solving, without pitching your product.
- Realize that once a prospect believes you are an expert in a particular area, they will buy a solution from you.
- See how Ring, the digital web-enabled doorbell, has used these strategies to find success.
Converting buyers requires knowing what you're actually selling, positioning your brand as the expert, and having the solution to the customer's problem.
