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Capturing Your Buyer's Attention: Part 2

A Video Training from YEC Coaching

Why Do Marketing Funnels Fail?

Unless you build marketing funnels strategically, they will likely be ineffective; it's not about the funnel format, it's how you capture your customer's attention.

  • Learn how many of your potential customers are willing to buy immediately and how many are currently uninterested
  • Understand why a successful marketing funnel is one that generates momentum and interest, particularly among uninterested customers
  • Realize that increasing your revenue depends on focusing your messaging on those uninterested customers
  • See examples of effective marketing messages and educational marketing strategies that sway uninterested customers

  Are your marketing funnels underperforming?  The issue may be that you're not reaching out to and educating those prospects that are currently not interested.



Be sure to see Part 1 of this presentation:


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Want to work with a YEC coach to implement this strategy? As a member of YEC, you can schedule a call and get complimentary insights.
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