How to Stand Out In a Crowded Marketplace
Unless your product or service is brand new, more and more competitors are entering your space and making it more difficult for you to differentiate yourself. Charles Gaudet shares some tips on what you can do.
- Understand that as more competitors enter the market, the level of sophistication goes up
- See how, when sophistication goes up, your product or service requires a unique mechanism to make it appear new and enticing
- Realize that, in a crowded marketplace, if you're not communicating something that makes people stop and look, you will lose market share
- Learn how to sell your product or service through each of the five stages of an increasingly crowded market
Are you losing market share? Perhaps it's time to re-introduce your product or service in a new way that captures your buyer's attention.
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