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Yes, it's hard to "no." However, saying "no" to opportunities is part of finding a work-balance balance. To reveal strategies of how to properly turn down new opportunities, we asked YEC members for how they say "no" in high-pressure situations to help protect their work-life balance.

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In the fiercely competitive business landscape, creating a loyalty program that resonates with customers and encourages repeat business is more crucial than ever. A well-crafted loyalty program not only rewards customers but also fosters a deeper connection with your brand, turning occasional buyers into lifelong advocates. But what makes a loyalty program truly stand out and keep customers coming back for more? Below, leaders from the Young Entrepreneur Council (YEC) share their invaluable insights on this very question: "What's one tip you have for creating a quality loyalty program that will keep customers coming back for more? Why?" Their responses shed light on the essential elements of successful loyalty programs, from personalized rewards to leveraging technology for enhanced customer experiences.

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From books to seminars to online articles, there's no shortage of advice for business owners. While some insights are invaluable, others are questionable—and then there are some which are downright disastrous. Following the wrong business advice can prove detrimental to the health and growth of a business. Here, members of Young Entrepreneur Council share some of the worst business advice they've been given and why ignoring that advice is often the best solution.

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When making a budget, entrepreneurs may account for some of the more obvious expenditures, such as payroll and production costs. However, some important expenses might be overlooked—which can significantly impact the health and longevity of a business. To help you create a more accurate business budget, members of Young Entrepreneur Council discuss some of the less obvious costs of running a business. From professional development to software upgrades, make sure your budget accounts for these key expenses.

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As more and more Gen Zers make their way into the professional sphere, businesses are presented with unique opportunities and challenges. For business leaders who have already hired individuals from this generation, several key lessons have emerged about effectively engaging and recruiting this tech-savvy and value-driven group.  To impart these lessons to businesses looking to hire the current workforce's youngest generation, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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While some people may be resolving to start a new fitness routine or give up a bad habit in the new year, others may be hoping to start a business. The feeling of a fresh start and the boost of motivation the new year brings can be the catalyst necessary to finally take the leap into entrepreneurship. But, business ownership isn’t for everyone, and some aspiring entrepreneurs may be more excited about the idea of owning a business than they are about the sometimes tough realities that come along with it. To ensure you’re ready to take up the challenge, consider the following 12 questions as outlined by the members of Young Entrepreneur Council and determine if starting a business in 2024 is right for you.

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Going from ‘solopreneur’ to ‘manager’ isn’t always as simple as it seems. Many people are attracted to entrepreneurship because they like the idea of being able to work for themselves. However, at some point in their career, they may find that they can no longer handle all the work themselves, and bringing on an employee or two -- or more -- may be the best solution as their business continues to scale. But managing yourself and managing others are two very different tasks. Naturally, some entrepreneurs end up making a few mistakes along the way. Here, seven entrepreneurial experts outline some of the top mistakes solopreneurs make when transitioning into an “employer” position -- and what you can do to avoid making those same mistakes with your business.

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As 2023 draws to a close, it offers a moment of reflection for business leaders to glean valuable insights from the year's experiences. By doing so, they can distill the most important learnings to set themselves and their organizations up for success in 2024. Below, seven women from Young Entrepreneur Council reflect on the most important leadership lessons they've learned this past year—and what they'll carry with them into the new one. Read on to learn from their experiences so you can navigate the challenges and opportunities of 2024 with confidence and foresight.

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As the year draws to a close, small service-based businesses face the challenge of not only reflecting on their past performance but also positioning themselves for success in the upcoming year. But how can these businesses stand out in the crowd to truly distinguish themselves and set a solid foundation for the year ahead? Here, 15 Young Entrepreneur Council (YEC) members answered the following question to help small businesses rise above the competition and pave the way for a bright 2024.

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There often comes a time in business when a sense of overwhelm can start to creep in—whether that's due to explosive growth or a lack of time and resources. Even with business going well, you can still be left scrambling if you don’t have the right processes in place or adequate staffing to help alleviate some of the burden. As business leaders, the members of Young Entrepreneur Council have faced many periods of chaos in their careers. Here, they share what helped them overcome these feelings of overwhelm and how you can regain order during a chaotic time in your business, no matter what the reason.

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To stand out from other candidates, job seekers are increasingly called on to earn certifications, learn new skills and develop their personal brands. However, these rapidly shifting expectations have led to common misconceptions among job seekers about what it takes to get hired. Here, 11 Young Entrepreneur Council members share their perspectives on these common misbeliefs and the advice they would give to job seekers instead. Consider their insights to gain clarity on how prospective job candidates can develop the right strategies to land the jobs of their dreams.

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When you're actively searching for a new career, you know the importance of crafting a compelling resumé. In addition to the expected information, such as work history and experience, there are certain "green flags" that can help your application catch the eye of prospective employers. To help job seekers land that coveted interview, the members of Young Entrepreneur Council share their experiences on the other side of the hiring table. Read on for 13 attributes that can send your resumé to the top of the list—and the top of a hiring manager's mind.

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As more and more people in today's workforce seek greater fulfillment in their careers, entrepreneurship has become an increasingly compelling avenue for self-discovery and financial independence. And with the rise of remote work and advancements in digital technologies, starting a home-based business is more attractive—and attainable—than ever.  Doing so, however, requires an understanding of the practical steps and strategies necessary for success. Not sure where to begin? Below, a group of entrepreneurs from Young Entrepreneur Council share eight tried-and-true tips for starting a home-based business.

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More than ever, people are consuming content via social media—a platform where you have to quickly stand out if you don’t want users to pass you by. One of the most popular ways of doing that today is through short-form video content. Only growing in popularity, this medium gives businesses and creators sometimes just a few seconds to make their point and draw viewers in.  This can be difficult for businesses that may be used to producing longer-form content, such as blog posts or interviews. Luckily, there are several ways you can take advantage of tools like TikToks and Instagram Reels even with little to no experience. Here, the business leaders of Young Entrepreneur Council offer their advice for leveraging short-form videos to draw more consumers to your business.

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Any successful business has at least one thing that sets them apart from their competitors and that makes customers choose them over anyone else—their core strengths. Determining what those strengths are may require some reflection on the leader’s part, or even some feedback from the team. However, once you’ve determined your core strengths, you’ll likely want to make them even stronger, as doing so will put your company at an even greater advantage over others in your space. But what steps can you take to get there? Below, 12 business leaders from Young Entrepreneur Council offer their expertise and recommend just a few of the paths you can take toward improving your company’s core strengths and setting you, your team and your business apart from the competition.

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It can be said that no professional is ever truly done learning—even ones with years of experience. This is especially true for marketing professionals, as the interests and behaviors of consumers are constantly changing, meaning the way companies must market to them must change as well. In order to keep up, marketers must continue to hone a number of skills throughout their careers, whether that’s through online courses or continued on-the-job training. While not every skill or trait should be given the same amount of attention, there are a few that should make the top of your list. Here, the business leaders of Young Entrepreneur Council share nine skills or traits even the best marketing leaders should continue to work on and why.

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Imposter syndrome can affect anyone—regardless of age, gender or background. However, these feelings of self-doubt can often hit a little harder for young female entrepreneurs, as they may feel they are less qualified or have more to prove than their male counterparts. As entrepreneurs, they may lose out on vital business deals or opportunities to advance their careers if they are unable to overcome these hurdles. To help, nine women from Young Entrepreneur Council draw from their experiences as entrepreneurs and offer their best advice for how to overcome imposter syndrome, succeed as a business leader and forge ahead in one’s career with confidence.

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The business world is very different from what it was even just a decade ago. While many business best practices and principles remain the same, the roadblocks and problems entrepreneurs face are not. With major advancements in technology to a cultural shift toward online shopping, the landscape is becoming increasingly difficult to navigate, and many business owners are struggling to adapt. As business leaders themselves, the members of Young Entrepreneur Council have experienced—and are still experiencing—many of these same roadblocks. Here, they outline a number of common issues entrepreneurs are facing today and what they see as good solutions to overcoming them.

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As leaders of their respective companies, CEOs are naturally very busy, so often it can make sense to outsource tasks to a virtual assistant, or VA. From simple yet time-consuming tasks like scheduling meetings and managing emails to more involved tasks such as research and report preparation, VAs can help CEOs gain back a significant amount of time during their workday, allowing them to turn their focus back to vital decision-making and operational tasks. But not every task a CEO may have on their to-do list each day can be assigned to someone else, so what are the tasks best suited for a virtual assistant? Here, the members of Young Entrepreneur Council weigh in with 10 tasks they recommend CEOs outsource to VAs and why doing so will save them so much time.

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In today's digital era, where an online presence can make or break a company's success, search engine marketing (SEM) has emerged as a powerful tool to enhance visibility and attract potential customers. From keyword optimization to compelling ad copy and a seamless user experience, understanding the fundamentals of SEM can pave the way for a flourishing online presence and long-term success. Here, Young Entrepreneur Council members explore practical and actionable strategies to help businesses enhance their search engine marketing game.

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Getting promoted or moving into a new role at your company can be a difficult path to take if you’re not sure how to get there. While you may feel you’re ready for such a change, you may still need certifications, new skills or more experience that can give you the resume you need to take on this new role. Rather than guessing what further qualifications you may need, it can be helpful to reach out to your manager first. By asking the right questions and starting the right conversations, you can learn a lot about what problems your company faces and what you can do to help tackle them. To help get you started, the members of Young Entrepreneur Council each offer one question they believe you should ask your manager if you're looking to both improve in your current role and advance in your company and career.

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When you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently. Making the fact that you are a woman-owned business a powerful part of your brand identity not only will help you grow a loyal customer base, but it will also help you connect with your customers on the very issues and causes they care most about. But how can you make this part of your story stand out? Is an “About Me” page on your website enough? Here to share their insights, eight female entrepreneurs from Young Entrepreneur Council offer their best tips for making your “woman-owned” status a powerful part of your brand and the actions you can take to communicate your story with the business world at large.

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As an entrepreneur, believing in yourself and your ideas is foundational to your success. For entrepreneurs, having confidence is like having a secret weapon. It's key to facing obstacles, winning over others and ensuring the success of any venture. However, gaining that confidence is often easier said than done, especially with all the challenges that come with starting and growing a company. To help entrepreneurs build their confidence, a group of successful business leaders share their expert insights on why self-belief is so crucial to running a business, as well as seven tried-and-true tips on how to achieve it.

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Marketing is an evolving practice, with new channels, trends and platforms emerging seemingly every day. In such an ever-changing industry, marketers themselves must also evolve to keep up with the latest in consumer interests and behaviors and better position their products or services as necessary solutions to customers’ problems. As such, it can be helpful for both new and established marketers to develop a few habits that will help keep their skills and knowledge fresh and their methods effective. If you’re a marketer looking to upskill or improve your daily habits, consider implementing one or more of the following habits recommended by the business leaders of Young Entrepreneur Council and give yourself an edge over others in your career.

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"Build your network" is common advice given to professionals looking to find new jobs, make major business moves and succeed in their careers. But when the busyness of life and work sets in, it can sometimes be difficult to build and then nurture those relationships so they maintain their strength over time. Without these relationships, you may miss out on potential opportunities or connections that could play an important role in your future success. To help you find the balance needed to manage both your network and your personal life, 10 members of Young Entrepreneur Council offer their top advice for maintaining professional relationships while also prioritizing your personal ones.

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Negotiating contracts and terms with clients is a critical aspect of any business engagement. Whether you're a freelancer, a small-business owner, or work for a large corporation, understanding and implementing effective negotiation strategies is crucial for achieving mutually beneficial outcomes. To employ the best practices in contract negotiation—as well as safeguard your interests, foster productive client relationships, and ensure the smooth execution of projects—consider the following advice from members of the Young Entrepreneur Council.

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As the modern workforce evolves, the appeal of hybrid work environments has become increasingly apparent. While fully remote work may not be feasible for every company, adopting a hybrid work solution can be an attractive perk for both potential and current employees. Transitioning from a fully on-site setup to a hybrid environment, however, requires careful planning to ensure a smooth and successful shift. If you're ready to embrace the hybrid work model for your company, read on for 11 expert tips recommended by Young Entrepreneur Council members.

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With vacations, warm-weather activities and a renewed sense of energy to occupy your mind, staying productive in the summer months can sometimes be a difficult task. But whether you’re an entrepreneur trying to grow your business or a busy professional trying to get through a project, finding ways to maintain focus is key to being able to do your best work. Luckily, you don’t have to sacrifice your summer in order to stay productive. According to the members of Young Entrepreneur Council, it’s all about balance. Here, they discuss some of their best tips for how to find your focus and stay productive when the joys of summer are making you feel a bit distracted.

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While not every day will be perfect in terms of motivation, if you discover your employees generally aren’t finding fulfillment or satisfaction in their work, it’s paramount you find a solution and help get them back to feeling their best as soon as possible. If you don’t, you risk your employees becoming burned out and unhappy, which could lead to them leaving your company in search of something more exciting. To prevent your staff from reaching that point, you’ll need to take a few key actions both before and after you notice a problem. According to the members of Young Entrepreneur Council, taking the following seven steps could ensure employee morale stays high and your staff feel both motivated and fulfilled on a regular basis.

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The hiring process can be a time-consuming and expensive endeavor, so it benefits any company to be able to find a quality candidate sooner rather than later. But hiring quickly means you may be sacrificing many of the steps or processes necessary to find the right match for the role, such as proper vetting and interviewing.  However, by adhering to the following 10 tips recommended by the members of Young Entrepreneur Council, you can weed out the wrong candidates and find the right fit quickly, efficiently and without sacrificing the quality of your hiring process.

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Being an entrepreneur requires a unique blend of creativity, vision and innovative thinking. To stay ahead in the ever-evolving business landscape, entrepreneurs need constant inspiration and fresh perspectives. Luckily, podcasts have become an invaluable (and readily available) source of knowledge and motivation for ambitious business minds. Whether you're just starting your entrepreneurial journey or are a seasoned professional, the members of Young Entrepreneur Council (YEC) offer their suggestions by answering this question:

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In any organization, maintaining a motivated and engaged workforce is crucial for productivity and overall success. However, there may be times when leaders notice a decline in employee morale and motivation. Whether it’s due to external factors, internal challenges or simply a temporary slump, leaders have a vital role to play in reigniting the spark and helping their employees get back on track.  Below, 11 Young Entrepreneur Council members explore effective steps leaders can take to revitalize their teams and foster a positive work environment that motivates and inspires employees to give their best. By implementing these strategies, leaders can create a workplace where employees feel valued, supported and motivated to excel.

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From rejection and adversity to self-doubt, entrepreneurs will inevitably encounter many challenges as they work to build a thriving business. Fortunately, there are effective strategies new business owners can leverage to help them navigate the rough patches and stay motivated to achieve their goals.  Without preparing for unexpected setbacks and downturns, a new entrepreneur may struggle to maintain the focus and confidence they need to succeed. Here, 12 Young Entrepreneur Council members share their best advice for persevering through the difficulties that come along with entrepreneurship, offering tips to help entrepreneurs stay the course and find lasting success.

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While the percentage of women-owned businesses in the United States is quickly approaching nearly half of all U.S. businesses, women in business still face many obstacles their male counterparts may not have to contend with, such as greater difficulties with securing funding and higher rates of workplace discrimination.  As women entrepreneurs themselves, the following members of Young Entrepreneur Council have experienced many of these hurdles and have overcome them in order to achieve success. Here, they each discuss one piece of advice they'd give to any young woman looking to start her own business and why they wish they had heard that advice when they first started out.

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When starting out as a freelancer, the toughest step is often finding your first client. Not only do you have to convince them to take a chance on working with you when you may or may not have extensive experience in your field, but you also have to figure out where to find them in the first place. However, by following the tips provided by the members of Young Entrepreneur Council, you can make the experience a little less daunting. Here, they offer up advice to new freelancers for how to build up their client base from scratch and how to secure that first check.

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The field of marketing is a broad one, encapsulating nearly every aspect of promoting a product or service. It's also an industry that continues to evolve rapidly, particularly in the era of digital and content marketing. As new professionals enter this world, they may have an incomplete understanding of what it takes to be successful. Here, the members of Young Entrepreneur Council share nine common misconceptions new professionals have about what it takes to be a good marketer and what they should be doing instead.

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For many entrepreneurs, their values are what drive the purpose of their business. Whether it’s something as simple as excellent customer service or something more complex like contributing to a particular social cause, these values can set the stage for the company’s mission and goals. But what can you do to ensure they become a part of your business’s overall strategy? To help, seven members of Young Entrepreneur Council discuss some of the ways they incorporate their personal values and passions into their business strategies as well as the tips they would give other entrepreneurs trying to align their values with their business.

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While the way a first meeting goes may not always make or break a deal, putting your best foot forward is much more likely to lead to a good result—especially when it comes to a potential new business partner or client. The first impression you make could set the tone for your whole relationship, which means it’s vitally important to strive for a positive one. To help you do this, the members of Young Entrepreneur Council offer nine of their top tips for ensuring you make a great first impression with a potential partner or client, and explain why using these methods will be so beneficial for the future of the relationship.

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While the cloud is perhaps most notably recognized as a convenient way to store and access data, there are many other benefits of this technology users may not automatically think of—namely when it comes to business growth. From streamlining project management to reducing retraining time, there are a multitude of ways business owners can leverage cloud technology to help them scale. Here, the members of Young Entrepreneur Council share nine of the most effective ways to use cloud technology to grow your business as well as other benefits you may gain by doing so.

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Curating a strong support network of fellow business owners and leaders can be a helpful endeavor for any entrepreneur, but especially women in business. While still an underrepresented group in the business world—especially in executive positions—women who are able to lean on the advice and support of other women in business can not only increase their odds of success, but can also find themselves more fulfilled at the end of the day. But how should they go about forming this group? Below, seven members of Young Entrepreneur Council share their best advice as well as the impact such a network has had on them in their journeys as women in business.

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Finding a job is always a matter of competition. While you may be highly qualified for a role, there could be a myriad of other applicants equally or even more qualified than you are, all hoping to be selected for the position. However, when employers can see that you’re experienced, thoughtful and motivated to learn and grow—“top talent,” so to speak—they’ll be eager to bring you on board. But to earn this reputation, you’ll need to work on building your personal brand. To do so, consider the following advice from the members of Young Entrepreneur Council. Below, they discuss some of the steps you can take to develop a “top talent” personal brand and why each step is so effective in helping you achieve your career goals.

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Obtaining funding can be difficult for new business owners with a small or nonexistent team, but there are some effective ways to meet this challenge head-on. Launching a business as a solopreneur or with a small team can be an exciting and rewarding experience, but it also comes with a unique set of challenges, particularly when it comes to accessing funds. With limited time and resources, finding the right funding opportunities can be a daunting task for new business owners. However, there are little-known but effective ways for solopreneurs and small teams to raise capital and fuel their growth. To help you tap into these underutilized methods, a group of successful business leaders shared some helpful funding options that can assist small startup teams access the capital they need to turn their ideas into successful businesses.

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Though it’s just one of the many duties managers have, ensuring their teams are healthy, strong and efficient is perhaps one of the most important. Strong teams are able to work together effectively to solve problems and brainstorm creative ideas. They can tackle any problem that comes their way, and they are able to strive for greatness without succumbing to burnout.  But no team becomes this way by accident. A strong team requires a strong manager to lead it. To that end, the members of Young Entrepreneur Council discuss eight steps managers should be taking on a regular basis to ensure their teams are healthy, strong and efficient—as well as how these steps will help them work together better in the long run.

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Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business's newsletters and marketing messages, the greater the number of potential leads you're reaching every time you send a campaign. To help, 10 members of YoungEntrepreneur Council share some creative and effective strategies to help small businesses gain (and keep) email subscribers.

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As any seasoned entrepreneur knows, building a strong leadership team is critical for the success of any organization. When it comes to hiring C-suite executives, there are many factors to consider, including experience, expertise and cultural fit. However, there are certain nonnegotiable traits that should be at the top of every leader's list when evaluating candidates.  Below, seven Young Entrepreneur Council members explain which traits are critical for C-suite hires and how those traits can impact their ability to lead effectively. By looking for these traits during the interview process, leaders can make better hiring decisions and build stronger, more resilient organizations.

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As an entrepreneur, you likely often find yourself pulled in all different directions. A phone call about an issue here, a knock at your door there and an ever-growing inbox can make it so your mind is constantly distracted and you never really have time to move the needle on any of the work that needs to get done. In order to be productive then, it’s key to develop a strategy for prioritizing your time. If you’re unsure how to get started, the members of Young Entrepreneur Council have a few tips. Here, they share eight recommendations for prioritizing your time as a busy entrepreneur and explain why these methods have been so effective for them.

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Every business needs strong leadership to survive and grow. As a small-business owner, you may start out being the sole leader, but as your company evolves, you'll likely need to hire additional managers as you delegate oversight of the day-to-day operations. Hiring your first leadership roles can be difficult, but it helps to learn from those who have done it before. Below, seven Young Entrepreneur Council members offer their best advice for business owners who are looking to build a strong leadership team. Follow their recommendations before bringing your new leaders on board.

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Often, the leaders we remember the most are the ones who inspire us to take action or to better ourselves and make an impact. To be inspirational in this way is a goal many leaders dream of achieving, yet it’s not a skill that always seems to come naturally to those who try.  Thankfully, there are a few steps you can follow to help put you on the right path. Here, 10 members of Young Entrepreneur Council each offer up one step leaders can take to be more inspirational day to day and discuss why developing this trait will benefit you, your team and your company overall.

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Everyone makes mistakes from time to time, and entrepreneurs are no exception. With so many  pressures and responsibilities that affect not only themselves, but also their employees and customers, it’s almost inevitable that an entrepreneur will occasionally make a bad decision. However, sometimes big mistakes can lead to big consequences that can tarnish the entrepreneur’s reputation. But that doesn’t necessarily mean there’s no possibility of redemption. Here, eight Young Entrepreneur Council members discuss what an entrepreneur can do if they’re looking to improve their personal brand after making a mistake and why these methods are so effective at turning things around.

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One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. A customer can’t find and make a purchase from a business unless they first hear about it, and this means marketing should be top of mind for any entrepreneur looking to grow their business. But when you’re new to entrepreneurship, you may not know the most effective ways to market to your audience, which could cause you to make a mistake that might unintentionally damage your efforts. Here, nine members of Young Entrepreneur Council share some of the mistakes new entrepreneurs might commonly make when it comes to marketing their business, why they fall into these traps and what they should do instead.

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Different people have different comfort levels with risk-taking. Some are willing to jump out of an airplane just for the thrill of the adventure, while others may push themselves by reaching out to make a new friend. When it comes to entrepreneurship, your comfort level with risk may not necessarily prevent you from aspiring to be a business owner, but it can affect your success once you become one. Business owners take risks every day, so those who may be more risk averse by nature may struggle to grow if they aren’t willing to take a chance every once in a while. Here, eight members of Young Entrepreneur Council offer their guidance on how risk-averse entrepreneurs can get more comfortable taking risks and why doing so is important to their long-term success.

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Success as an entrepreneur takes more than just a good business idea -- you also need to have the right mindset. When it comes to entrepreneurial success, your state of mind is critical. Approaching your business with positivity and a goal-oriented mindset not only helps keep you motivated through the ups and downs, but it can also inspire and encourage your team to work together toward common goals. Below, a group of successful business leaders share some of the actions you can take to cultivate an "entrepreneurial mindset" and how doing so themselves has impacted their careers. Read on to learn how to apply these philosophies to your own day-to-day life.

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Hiring the right people to join your team is one of the toughest challenges business owners may face. Not only do you want to find someone who believes in your mission, but you also need someone who fits into your company culture and has the necessary skills to succeed. There are many considerations business leaders should take into account when hiring someone new, including previous success rates, enthusiasm and clarity on the role. To ensure you're bringing on the right team members, follow these seven steps outlined by Young Entrepreneur Council business leaders.

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For an introverted or shy entrepreneur, public relations may not be a favorite activity—but it's a necessary one. Without good PR, you can’t get a positive message out about your company or connect effectively with potential stakeholders, both of which are vital to growing your business.  If networking and speaking about your business don’t come naturally to you, the members of Young Entrepreneur Council have a few tips that can help you improve. Below, they discuss these tips and how they can help introverted or shy business owners successfully (and confidently) get through any public relations activities they may need to participate in for the good of their business.

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If you find yourself distracted, wasting precious time and unable to focus on your tasks, it’s likely you’re not being as productive at work as you’d like. Whether it’s common distractions found around the in-office or at-home workplaces, or even mental distractions and intrusive thoughts blocking you from doing your best work, it’s easy to lose sight of the task at hand when you’re always battling against one stimulus or another. When you’re feeling this way, it can be helpful to have a trick or two up your sleeve to help you get back on track. To share some of their favorite hacks, the members of Young Entrepreneur Council each chime in below with one hack or trick they’d recommend for finding and retaining your focus in the workplace.

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Like conducting an end-of-year performance review for your team members, conducting an end-of-year review of your company’s performance can help you glean insights about where your company is currently at and where you want it to go in the future.  These reviews can include anything from reviewing your finances to realigning with your original mission and vision, but according to the members of Young Entrepreneur Council, there are a few elements you’ll want to be sure you don’t miss. Below, they discuss nine of the elements you’ll want to include in your company’s end-of-year review and why, as well as how doing so can help set you up for a better new year.

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Becoming an overnight success is every entrepreneur's dream, but when it actually does happen, it can rapidly turn into an overwhelming nightmare if you aren’t prepared for the influx of new customers and orders. Rather than allowing yourself to be buried by the consequences of your success, finding a way to scale your business quickly can ensure you keep up with rising demand. But to do so, you’ll want to consider the following advice from the members of Young Entrepreneur Council. Here, they discuss their best tips for scaling a business quickly and the steps you won't want to miss if you find yourself suddenly successful.

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When one of your early employees decides to quit your new business venture, there are a lot of emotions to process and decisions to make. Depending on the size of your company, you might be scrambling to find someone to pick up their responsibilities — or worse, end up having to add more tasks to your already lengthy to-do list. To help you handle this difficult but common situation, a group of Young Entrepreneur Council (YEC) members answered the following question:

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A toxic workplace can lead to lower-quality work, a decrease in productivity, and employee dissatisfaction—all of which may lead to staff turnover. When you’re a leader, it’s important to address the signs of a toxic workplace as soon as you notice them in order to avoid cultivating a negative company culture. To help you deal with a toxic work environment, a panel of Young Entrepreneur Council members explain what signs to watch out for and how to address issues head-on before they spiral into a bigger problem.

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The holidays is a special time of year which often reminds everyone to feel thankful for what they have and for what others do for them. This is even true in the workplace, where employers, managers and colleagues alike share their gratitude for their teams and peers and all the hard work they put in each and every day. However, gratitude doesn’t have to be reserved for a particular time of year. In fact, in order to keep morale high and relationships strong, professionals may find it beneficial to show their gratitude all year long. To help you find ways to do so, seven members of Young Entrepreneur Council discuss the steps professionals can take to be thankful each day, no matter the time, and why it’s so important to do so.

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With the end of the year looming, companies across all industries will begin scheduling end-of-year performance reviews with their employees. But rather than stick to what was always done, even if it wasn’t very effective, leaders can strive to generate more meaning from these reviews and give their team members more actionable, personal feedback they can take with them into the new year. But to do so, leaders will need to consider a few tips first. Below, eight members of Young Entrepreneur Council share their best advice for how businesses can make end-of-year performance reviews more meaningful and explain why these techniques may actually be better than what's traditionally done.

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There's a strong learning curve to leadership, but newly promoted managers should aim to avoid these key mistakes. When you’re starting out as a new boss, there are a lot of priorities to balance and decisions to make. Often, it can feel like you're being pulled in several different directions throughout the day, so much so that it can be difficult to focus on just one thing. As a result, new bosses often make mistakes. They may struggle when it comes to delegating work, communicating or even hiring the right people. Below, a group of successful entrepreneurs shared the biggest mistakes they made as first-time bosses and what they would do differently if given the opportunity.

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Even for the most successful entrepreneurs, there are only so many hours in the day. But with all the duties, responsibilities and pressures that come with being a business owner, finding ways to improve and optimize their productivity is an important, necessary part of their day-to-day work. So how do they do it? Below, seven entrepreneurs from Young Entrepreneur Council discuss their secrets to getting more done during the workday and what other leaders can do to achieve similar results. Whether you’re just starting out or have been in the game for a few years, consider this advice to change the way you work for the better.

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Both social media and the internet as a whole are ever-changing digital landscapes—and that means the companies that advertise on them must advance alongside them. With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent? While no one is certain what changes will take place, nine members of Young Entrepreneur Council share their predictions for the future of advertising below, and explain why 2023 could be the year these new trends will start to take shape.

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Whether you run a fully remote or a hybrid business, keeping corporate files safe while your employees work from home is of the utmost importance. Remote work creates new challenges for business leaders to contend with—such as employees using personal devices to access documents or working from unsecure public networks—and that means leaders will need to take certain steps to ensure sensitive information doesn’t fall into the wrong hands. To help, eight members of Young Entrepreneur Council provide a few strategies business leaders can use to help their employees keep company data safe, and discuss why these tips are so effective and necessary for any business with remote team members.

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One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier. Below, 10 members of Young Entrepreneur Council offer the advice they would give to any young entrepreneur facing this hurdle right now and explain why these particular tips helped them in their own journeys as young entrepreneurs.

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When you’re an entrepreneur, the way you start your day can greatly influence the rest of your workday, giving you the motivation you need to stay productive or setting you up for failure before you’ve even started. Rather than leave your morning to chance, finding ways to prepare for your morning the night before can help you ensure you have the right mindset and tools for a positive next day. To offer a few ideas on how to do just that, seven members of Young Entrepreneur Council share the routines that they’ve implemented for the end of their workdays and the individual habits they have that help set them up for successful mornings.

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One of the best ways to ensure your company is always in good hands—whether you are at the helm or not—is to make sure your team is made up of great leaders. And while careful hiring can deliver a similar result, another and perhaps more effective strategy for achieving this is to create those leaders through your company culture and values. Whether it’s by giving employees more autonomy or encouraging curiosity, there are a multitude of ways you can ensure your company culture breeds successful leaders. To share a few of their favorites, the members of Young Entrepreneur Council list their recommended methods for building leaders within your company and why this is important for the long-term retention of your employees and overall growth of your business.

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While waiting until an employee leaves the company may not be the ideal way to receive feedback about your business, exit interviews can provide a wealth of vital knowledge that can help business leaders make changes to their company processes and policies for the better. Employees are often more honest and open when leaving their positions, and their feedback can shed light on issues leaders may not have even known existed. However, to ensure you don’t have to wait until an employee leaves to start implementing changes, eight members of Young Entrepreneur Council list the top lessons they learned from exit interviews and the impact those lessons had on the way they run their businesses now.

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Many entrepreneurs start new businesses while also balancing full-time jobs. When there’s limited time to work on developing a new company, you need to pick and choose what tasks to focus on first. Here, a panel of Young Entrepreneur Council members each share one task that should take priority over all others when you have limited time to work on your startup.

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For many entrepreneurs, experience can have a major impact on the way they conduct business. Whether it’s changing a marketing strategy after an unexpected failure or pivoting a product after getting more acquainted with their target audience’s needs, leaders must constantly evolve alongside their businesses if they’re to succeed long term. This can also mean changing the way they interact with their customers, their employees and their peers on a regular basis.  As business leaders themselves, these 10 members of Young Entrepreneur Council have evolved in their own ways over the course of their careers. Here, they each share how becoming a more experienced leader has changed the way they speak to others and what impact this has had on their business overall.

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Resolving conflicts in the workplace is imperative to a healthy workplace culture. Leaving conflicts unsolved builds resentment among team members and creates a toxic environment that can be distracting from the work that needs to be completed. As a leader, it's your job to help resolve any conflicts that arise and act as a mediator between employees when necessary. Properly handling conflict resolution can also help influence employees to better solve future conflicts on their own. To help get you started, 10 Young Entrepreneur Council experts share different ways they recommend approaching conflict resolution and the example that sets for your team.

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Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving. Below, 10 members of Young Entrepreneur Council each share one aspect of this mentality that can be applied to any business. Here's why they believe all companies can benefit from adopting these traits.

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While some people may be naturally inclined toward leadership roles, no one is born a perfect leader. The ability to inspire, motivate and guide a team of people is built up over time, and no matter how many managerial positions someone has held, there's always more to learn. Often, your day-to-day interactions can be a source of inspiration for improving your leadership skills. Here, 12 Young Entrepreneur Council members share the inspirations in their daily lives that encourage them to be better leaders.

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Running a small business can be time-consuming, so certain tasks may be pushed back in favor of more pressing ones. One task that should be prioritized, however, is professional development. By making the time to learn, you'll be better poised to grow as a leader and scale your business for the long term. To help you achieve this, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

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When a professional’s goal is to be an industry thought leader, the natural first step is to get their ideas out into the world. For many, this means writing an article. But once you’ve written an article—or many, many articles—what else can you do to show off your expertise and connect with others in your space? Thankfully, the journey to becoming a thought leader doesn’t end with writing, and there are a myriad of ways professionals can promote themselves online or in person. To offer their insights, the members of Young Entrepreneur Council each share one step a professional can take to become an industry thought leader and why these actions are so effective.

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While there are a lot of "right" things to say during a sales conversation, there are also some “wrong” things that could turn a potential customer away. Sales calls can be high-pressure situations for a sales rep, as it can be difficult to hit all the right notes and say the right things to convert a prospect into a paying customer. But just as important as knowing what to say is knowing what not to say. For instance, immediate questions about budget and when to follow up might be perceived as pushy and turn a potential customer off from working with you. To help sales teams avoid this fate and instead win their prospects over, a group of successful entrepreneurs explain which questions to avoid during a sales conversation and why.

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While you may have started your company blog with a wealth of original, valuable content ideas, after a particular length of time in business, you may find your creativity lacking and your blog content suffering with the same old topics and ideas. With so much content already out there on the internet, it can be difficult to constantly generate new ideas that your audience will be interested in reading. But according to the members of Young Entrepreneur Council, there are a number of ways you can revitalize stale blog content. Below, they discuss these strategies and share their advice for giving your blog content a much-needed creative boost.

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When a young professional is looking to find a mentor in their industry, it can be difficult to know where to begin. Depending on where they are in their career journey, they may or may not already have access to a network of established professionals who have the desire and time to take on a mentor-mentee relationship.  Luckily, you don’t have to already know someone in order to start working on the mentorship process. Below, eight members of Young Entrepreneur Council each share one step a young professional can take today to get started as well as explain how these steps will help anyone find the perfect mentor.

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Creating a new business idea is exciting, and it can be even more thrilling when you have a business partner by your side. However, for a partnership to flourish, it’s important to discuss the day-to-day operations and long-term vision for the business right from the start. From taking the time to set collective goals to establishing trust, 11 Young Entrepreneur Council members share the first steps new business partners should take when launching a venture. Follow their advice to set yourself up for success when starting a business partnership.

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When you're feeling anxious about a presentation, a looming deadline or even a decision you made, relaxation is likely the last thing on your mind. However, the business world is full of stressful situations, and if you want to navigate it successfully, you’ll need to pick up a positive habit or two that can help you cope when things get tough. Anxiety doesn’t have to overwhelm you, and with the following eight tips, you’ll be better equipped to deal with it when it happens. From acknowledging your anxiety to leveraging silence, here are a few tricks you can use to get back in a healthier mindset, as recommended by the members of Young Entrepreneur Council.

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When it comes to job interviews, many employers are focused on the questions they’ll be asking each candidate and the best way to phrase those questions in order to get the information they need to make a quality decision. However, what many employers may not prepare for are the difficult questions they’ll be asked by the candidates and how they should go about answering them while still shining a positive light on their company. Throughout their careers, the members of Young Entrepreneur Council have been asked their fair share of tough questions by interviewees. Below, they share some of the most challenging questions, how they responded and why they believe other employers should respond the same way.

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A company’s culture—or its shared values, behaviors, goals and beliefs—can be one of the most difficult aspects of business for an entrepreneur to build. It involves bringing together employees from different backgrounds, with different experiences and with differing goals, and determining commonalities and a unified vision that everyone can agree on and strive toward. Naturally, this process can involve a few bumps along the way. But no matter how difficult the journey, building a strong company culture is key to building a successful business that lasts. To help, the members of Young Entrepreneur Council discuss 10 pain points they often hear about in company cultures and offer their best advice for addressing them.

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Maintaining a positive relationship with your clients is important for both your business and theirs. However, there are times when your team and your client may disagree about how a project or initiative is being carried out. In cases like this, you'll want to find a solution to move forward respectfully, efficiently and collaboratively. To help you do this, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Members of Young Entrepreneur Council share their insights on what makes effective ad copy. When it comes to advertising campaigns, you can tell when a brand has knocked it out of the park. The message is concise but impactful, and it communicates what the reader needs to know while drawing them in to learn more. Equally clear is when ad copy has missed the mark and produced an ineffective campaign. Fortunately, brands can follow a few basic principles to produce excellent, conversion-worthy advertisements. To that end, 14 members of Young Entrepreneur Council offer their descriptions of the best ad copy and why they believe every marketer should meet these standards.

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Members of Young Entrepreneur Council share how changing these habits could bring you greater success in the marketing field. Marketing is a key part of any business that helps connect customers to your product or service and increases your bottom line. But even the most experienced marketers on your team may have developed bad habits throughout the years that hurt your business. Whether trying every new tool or taking on too many projects at once, some bad common practices persist among many professionals in the industry. To that end, 11 Young Entrepreneur Council members share some common bad habits they’ve seen in marketing and what you can do to change them.

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Members of Young Entrepreneur Council offer tips that first-time founders might forget to think about. Planning the nuts and bolts of your business is a key first step to starting off with the best chance at success. Determining what the product or service will be, what to name the business, whether it’ll be strictly e-commerce or a brick-and-mortar store and many other considerations are all at the top of the to-do list for new entrepreneurs. Other aspects of launching a business may fly under the radar, however. Below, a panel of Young Entrepreneur Council members lists some unheralded aspects of starting a business that first-time entrepreneurs may not be planning for and why they should if they want their businesses to thrive now and in the future.

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No matter the industry, there are many different hard and soft skills a leader should develop to be an effective and inspiring presence on their team. While some required skills will be field-specific, skills like managing your time, speaking publicly, motivating and listening apply to all leadership positions. To help their fellow leaders hone the right capabilities, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

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Becoming your own boss, setting your own schedule and finally getting to run the business of your dreams are all welcome benefits of becoming an entrepreneur. However, entrepreneurship is a goal that takes lots of determination and plenty of self-discipline to achieve, and not everyone is suited to be a business owner. But if you think entrepreneurship is the right path for you, there are steps you can take to build your self-discipline and ready yourself for the tough journey ahead. Below, nine members of Young Entrepreneur Council each share their top tip for building self-discipline and why it’s so key to succeeding as a future business leader.

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One-on-one meetings can be powerful opportunities for employees and managers to connect on goals, reassess tasks and brainstorm ideas, but they can also turn into wasted time if not leveraged properly. If there’s no agenda to follow or neither party is sure what to discuss, the meeting may end early and without any real progress made. By asking the right questions, however, managers can gain better insights from their team members, discovering what truly motivates them and what’s holding them back from achieving their goals. To help, nine members of Young Entrepreneur Council share some of the questions they like to ask during one-on-one meetings and why they think these questions help improve the quality of their conversations.

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There’s a lot of great business advice out there—but there’s also an equal amount of unhelpful advice. While many people think they have the answers, only you can know what’s right for your business. However, it can sometimes be hard for new business owners to know what advice is worthwhile, leading to costly mistakes.  Below, eight Young Entrepreneur Council members each describe one piece of productivity advice they disagree with and why, and instead offer alternative advice they feel is more worthy of your attention.

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A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books. Luckily, there are ways to avoid or fix most of these common mistakes and save your business's bottom line. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates. Because it’s so important to develop these skills to impress potential employers, the members of Young Entrepreneur Council offer their insights on the soft skills they think are key to succeeding in any career and why you should develop them if you want to get hired.

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In 2022, employers are still feeling the effects of the Great Resignation as employees continue to quit their jobs in droves. Research points to burnout and dissatisfaction as two of the main reasons people are leaving their organizations in favor of more "meaningful work." If you want to define and achieve meaningful work for yourself, read on for some key insights from the members of Young Entrepreneur Council. Below, 10 of them share how their definitions of “meaningful work” have changed throughout their careers and how other professionals can achieve their own versions of meaning in current or future jobs.

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Taking up a side hustle has become increasingly popular and easier to achieve in the modern digital age. While there are countless side hustles people can take advantage of, there may be a few opportunities that are more lucrative than others. If you're looking for your next side hustle idea, it helps to get inspiration from individuals who have successfully launched and grown businesses themselves. Below, members of Young Entrepreneur Council each share one side hustle they believe will be popular in the coming years and why each one is such a good opportunity.

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During job interviews, prospective hires strive to put their best foot forward and provide thoughtful, impressive answers to the interviewer's questions. While there are countless interview questions an interviewer can ask during the meeting, it's crucial for interviewees to ensure the answers they give aren't stale. No matter whether a prospective hire is only saying what they think the interviewer wants to hear or they've searched how to answer a question "correctly," some interviewers can get tired of a seemingly rehearsed answer. Below, 10 members of Young Entrepreneur Council share the rehearsed interview answers they're tired of hearing and what candidates should say instead.

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It’s not uncommon to hear the phrase, “Well, that could’ve been an email,” when leaving a meeting the attendees considered to be a waste of time. Whether it’s because the discussion fell off track or the intent was never all that clear, there are a number of reasons why nearly three quarters of meetings are considered to be unproductive.  So when those meetings occur that simply can’t be resolved with a simple note or email, how can leaders ensure that they’re making the best use of everyone’s time? Below, a panel of Young Entrepreneur Council members discuss some of the steps leaders can take to make sure their next meeting is actually useful and productive for all involved.

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Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end. To offer their thoughts on why facing such trials and tribulations is worth it, a panel of Young Entrepreneur Council members answered the following question:

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The day-to-day life of a business owner is often fast-paced, with a multitude of problems to solve and employees to answer to. This means that, when faced with a decision, entrepreneurs may not have time on their side and they may be forced to make quick decisions on the fly or with very little time to weigh out every possibility.  However, sometimes speed can equal low quality, and when it comes to solving problems that can impact not only the business, but also those who work in it, quality is key. To make quick, yet quality decisions then, the members of Young Entrepreneur Council recommend the following eight strategies.

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There are many situations in which an aspiring or established entrepreneur could benefit from a business partner. Maybe you're just starting out and believe your business idea would perform better with someone else by your side, or perhaps you've grown your company as much as you can on your own and need another person at the wheel with you to reach the next level. While it's essential to know the qualities you're looking for in a business partner, it's just as important to know what to avoid. If you're searching for your ideal business partner, keep an eye out for these nine types of people. Here's why the experts of Young Entrepreneur Council say entrepreneurs should avoid them, as well as how these qualities will affect your relationship.

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When your business is one of the most important things in your life, it's hard to trust others to handle any aspect of it. No matter how good a candidate looks on paper, you likely won’t have a good idea of how trustworthy they are until you’re able to meet them face-to-face. Luckily, there are some productive questions you can ask a potential hire to help you gauge their trustworthiness. To help, a panel of Young Entrepreneur Council (YEC) members share their thoughts on the following question:

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Members of Young Entrepreneur Council discuss how to build a company culture that can successfully handle any issue, mistake or challenge that arises. Businesses thrive when leaders and their teams are able to quickly pivot and change direction when necessary. Trends change frequently and problems often arise unexpectedly, and when this happens, successful companies make the changes needed to rise above the challenge. Not everyone is naturally adaptable, though, so leaders must cultivate adaptability within themselves and within their teams to achieve their goals. Below, 11 Young Entrepreneur Council members share some practical ways leaders can help build cultures of adaptability for their own companies.

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Members of Young Entrepreneur Council share marketing methods you can use to get potential customers interested in your new mobile app. Even with the right tools and skilled team members in place, companies may find that building a mobile app can be a lengthy and complex process — though a very rewarding one once users experience the app’s benefits. The real problem, however, often lies in marketing the app. Once you build this useful tool, how are you able to ensure the right people discover and find value in it? According to the members of Young Entrepreneur Council, the key is choosing the right marketing methods. To help, they offer their top strategies for companies looking to get people excited about their new apps and explain why these tactics work so well.

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Motivation and energy don't always stick around for long, so it's good to know how to channel it for maximum productivity. Few things feel better than being struck with a sudden burst of motivation. Suddenly, those tasks you've been putting off seem easy to tackle and your to-do list doesn't seem too overwhelming.  Because this unexpected bout of energy can be fleeting, it's helpful to have a plan in place to take advantage of the inspiration and productivity created by this motivation. Sometimes this means starting with an easy task, but other times it means starting with hard tasks you've been putting off. Below, a group of successful entrepreneurs share what they like to do when they get a burst of motivation and how it helps their business.

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Innovation drives a business forward, so it’s important to know how to tap into it as well as harness the creativity of your team. To help you create an environment that’s conducive to brainstorming and new ideas, 10 members of Young Entrepreneur Council share their best tips below.

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Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies. With so many companies using social media platforms like Facebook, Twitter, LinkedIn, YouTube and even TikTok, getting noticed and keeping up with the time-consuming demands of a social media marketing strategy means taking your social media game to the next level. Whether it’s saving your team time on the back end or streamlining your content creation efforts, there are a multitude of ways you can improve your current strategy. Below, a panel of Young Entrepreneur Council experts recommends the top software for leveling up your social media.

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Whether it happens while participating in meetings or partaking in company surveys, the best ideas happen when there's plenty of room for everyone to share. This means that businesses at the helm of true innovation provide each employee with the chance to have their voice heard.  However, this can become more difficult to ensure as your company grows larger. Below, 10 members of Young Entrepreneur Council discuss some systems that companies can put in place to ensure all employees are getting their ideas heard, no matter the business's size.

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Whether you're applying for a position at a large corporation or a job at a growing startup, the potential employer is likely going to have a lot of applicants to comb through and some tough decisions to make before they settle on one particular candidate. When you’re interviewing, your first impression is often a lasting one, so it’s vital to leave a positive impression during the hiring process. So, what's the best way to leave a lasting impression on a potential employer? Ten members of Young Entrepreneur Council weigh in on what you can do to prepare and what you may want to say during the interview to put your best foot forward.

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For years, podcasts have been delivering high-quality content to businesspeople around the world. Whether you're looking for business advice, inspirational feedback, personal stories or industry updates, there's a podcast to suit your fancy. To offer up an idea of the best business podcasts out there today, 11 professionals from Young Entrepreneur Council (YEC) respond to following question:

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When trying to solve a problem—small or large—many people may tend to rush to a solution in order to get a process in motion or to just get it off their plate so they can focus on other things. However, this method has the potential to create negative consequences, especially if the wrong decision was made or all variables weren’t considered.  To help prevent this situation, it’s vital to slow down your problem-solving process. To do this, consider these tips recommended by the members of Young Entrepreneur Council. Below, they discuss their advice in detail and explain why it’s so important to think problems all the way through—especially as a business leader.

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Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way. To see positive results from your content marketing efforts, there are some important "dos," but there are also some very important "don'ts" that should be considered. Below, 13 Young Entrepreneur Council members share their top actions to avoid in content marketing and why.

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It can be easy to assume that a sign of being a great leader is having all the answers; however, often the opposite is true. No leader knows everything, but great leaders are always willing to learn and grow in their knowledge, and often have ways of finding the answers they need.  As successful leaders themselves, the members of Young Entrepreneur Council understand these points, as well as how hard it can be to admit when you don’t know something as an entrepreneur. Below, they share their insights on how you can respond to someone when asked a question you don’t know the answer to and why these are the best responses you can give.

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Being a solopreneur is exciting and empowering, but it can often feel draining. Because you're starting a company by yourself, you're often forced to wear many different hats to manage all parts of the business before you can hire any staff. Constantly moving from one task to a very different one can leave you feeling stretched too thin and working longer hours than you'd anticipated. But even without a staff dedicated to helping you control the many moving parts, there are ways you can manage your energy and avoid burnout. To help you do this, a panel of Young Entrepreneur Council members share their best advice for "doing it all" as a solo business owner.

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Members of Young Entrepreneur Council discuss website elements that could help boost customer engagement and overall sales. Often, when entrepreneurs think of trying to boost customer engagement and sales, they start brainstorming marketing campaigns they could run or different social media techniques they could implement to get customers more interested in their business. Not as much thought is given to the business’s website as a way to increase engagement, however. More than just the place of transaction, a business website can serve as an information hub, a community and a place customers will want to return to again and again — all with the right design. To help get you started, the members of Young Entrepreneur Council each discuss one website design element you’ll want to consider in order to increase your business’s sales and engagement.

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One of your most basic responsibilities as a leader is to provide your team with constructive feedback. Without feedback, employees don’t have a solid direction for moving forward, which can result in repeat mistakes and even low morale. As with any difficult conversation, the key to communicating feedback is ensuring your message and guidance are clearly understood while also being empathetic to the receiver. To that end, 10 members of Young Entrepreneur Council share how to effectively provide feedback.

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There are many people out there with dreams of entrepreneurship. They likely have several business ideas, and they may even be able to develop clear visions for what those businesses will eventually look like. However, when it comes to turning those ideas into reality, they’re not sure where to begin or what steps to take to get there. If you’re an aspiring entrepreneur who falls into this category, there are a few different paths you can take to get started. Below, seven members of Young Entrepreneur Council share their thoughts on the steps you should take to turn your idea into a fully realized business and how those steps will help your new business get up and running successfully.

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Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t. But collecting data doesn’t necessarily give you all this information. You still have to interpret it and use it to take actionable steps toward bettering your business. To help you do that, eight members of Young Entrepreneur Council offer their best tips for turning data into action items for your business.

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When you’re in a position of authority, and when you have the livelihoods of not only yourself but also your teams to consider, it can be easy to develop certain mindsets around yourself, your work and the way your business should be run. While many of these mindsets can be positive, many can also be toxic, threatening to overwhelm you and, ultimately, your team’s morale if left unchecked. As successful business leaders themselves, the members of Young Entrepreneur Council are familiar with the toxic thoughts that can sometimes cross your mind when you run a business. Below, they list a few of those toxic mindsets as well as share what you can do to eliminate them when you feel them start to take over.

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Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies. Business today is all about leveraging technology to make even the most ordinary of functions faster and more effective, and sales is no exception. Although sales is still largely a person-to-person operation, taking advantage of certain tools or software can help make the sales experience more efficient and even more personal for the sales team and potential customers than previous methods. Below, a panel of Young Entrepreneur Council members suggests ways in which any business can incorporate more tech into its sales process and why doing so will benefit everyone involved.

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Having more than one social media account for your brand may mean reaching more people, but it doesn't mean businesses can simply post the same content to each platform. If you want to grow your audience, it's important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent. To help you do this, 12 members of Young Entrepreneur Council (YEC) weigh in on the following question:

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Members of Young Entrepreneur Council explain how to merge your website's copy and design to create a more engaging user experience. Two of the most important elements to consider when building your business’s website are the copy and the user experience (UX) design. Ensuring you write quality text and construct a visually appealing design will give you a great basis for an engaging website. When you combine your focus on these two elements, however, you’ll end up with a truly attention-grabbing business site that will keep your audience coming back. Unsure of how to go about merging your copy with your UX design? Below, a panel of Young Entrepreneur Council members shares 11 tips to get you started.

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No matter what industry you're in, if you’re trying to hire in the current job market, chances are that you're up against some fierce competition. With so many companies to compete with, it's vital to find a way to stand out so that the best talent will want to join your team — and your job posting is the best place to start. To that end, a panel of Young Entrepreneur Council (YEC) members were asked to answer the following question:

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Overcoming a creative block can seem impossible at times, but with the right strategies, you can unlock more of your potential. When you’re a creative person, it’s normal to experience blocks where you feel as though you aren’t original or innovative enough. Many people experience this same lack of confidence when they don’t believe in their skills; however, knowing how to move past these blocks is critical.  For entrepreneurs in particular, a creative block can be a major barrier that hinders their ability to produce results. Below, a group of successful business leaders share their best advice for unlocking true creativity. They share examples that have worked for them and explain how they can help any business owner get past their blocks to unleash their creative side.

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Building positive client relationships is the key to the success for any business. However, when you run your business from home, the way you go about building these relationships may look a bit different than it would for a more established organization or in-office environment. While it may take some adjusting for maximum effectiveness, it is possible to build positive client relationships while working from home. Here, seven members of Young Entrepreneur Council discuss their best tips for doing so.

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Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online. As the popularity (and necessity) of online shopping continues to rise, many business owners are choosing to transition their brick-and-mortar stores to an e-commerce model. However, running a business online can differ dramatically from running a physical store, and it may require new approaches to and new mindsets about selling and advertising goods. To help make the transition easier, a panel of Young Entrepreneur Council experts share their best advice for moving into the e-commerce space. Follow their tips to get your online business up and running the right way — the first time.

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Many entrepreneurs find it particularly difficult to recover from financial mistakes. Small businesses especially often run on very tight margins, meaning that one slip-up can be detrimental to a young company. Here, eight Young Entrepreneur Council members share some steps an entrepreneur should take in the event of a financial mistake. Here’s why they believe these actions can help an entrepreneur to recover and learn from their errors to ultimately grow their business.

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From team meetings to one-on-ones to virtual happy hours, Zoom has become a key tool for dealing with the challenges of remote work and communication. Even though Zoom has become an asset for companies, many remote and hybrid employees battle “Zoom fatigue,” especially if constantly having to meet on screen is a big part of their jobs. Members of Young Entrepreneur Council have also felt this struggle. Here, they offer their best tips on Zoom fatigue and transform your next virtual meeting into a more engaging endeavor for all.

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When you need to cut costs in your business, it's difficult to know where to begin, especially if you have employees who rely on your business's success. However, there are a few good ways to get started on getting your business finances back on track. To help you choose the best path, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

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Throughout the pandemic, it has been difficult for many professionals to build and maintain new business relationships. Interactions may have been limited to Zoom calls or virtual happy hours, while valuable in-person networking events were placed on the backburner. Now that many restrictions have eased and employees are heading back to the office or have settled in to their new work-from-home routines, many people are ready and eager for more intentional networking efforts. Below, 10 members of Young Entrepreneur Council explain how professionals can make their networking efforts more effective for the rest of 2022 and beyond.

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Self-doubt is common among entrepreneurs. When business owners are overcome with these doubts, it can hold them back from achieving their goals and reaching their full potential. Thankfully, there are ways to work through these limiting beliefs and develop a more secure mindset -- and it often begins with learning from other entrepreneurs who have endured those same struggles. To help reframe your current way of thinking, a group of successful leaders discussed some limiting beliefs many entrepreneurs have and how you can overcome them.

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Equality in work and business is something that women have been striving toward for many years. While great strides have been made in recent years, women still have to work hard in most situations to find themselves on equal footing with their male counterparts. As such, it's crucial for female entrepreneurs to know their worth and to feel empowered as leaders and role models in business. Here, eight leading women from Young Entrepreneur Council share the books that have made them feel empowered as female entrepreneurs and why.

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Hiring a toxic candidate can produce terrible consequences for a team.

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Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know. Whether you’re building your own website from scratch or are just getting a little more hands-on with its creation, entrepreneurs new to search engine optimization must figure out how to rank first (or at least high up) in search results. This project can seem like a daunting task. Luckily, though, a few key rules will help you to get started. Below, the members of Young Entrepreneur Council list the most important rules for those new to SEO and explain why they’re so vital for generating traffic.

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Social media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition.  To help, 13 members of Young Entrepreneur Council (YEC) each offered their best advice on the following topic:

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Workplace stress levels continue to climb across all professions, resulting in increased burnout and decreased productivity. But just because employee stress is common does not mean it should be ignored.  By supporting workplace well-being, business leaders can play a key role in improving employee satisfaction and performance. Below, 10 Young Entrepreneur Council members shared their actionable tips for enhancing employee health and wellness.

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Members of Young Entrepreneur Council discuss why you might not be seeing a good ROI on your business's mobile app. With the number of shoppers who choose to make their purchases on mobile platforms steadily rising every year, businesses these days would be remiss not to consider building a mobile app to serve their customer bases. Although building such an app aims to increase sales, many businesses might actually find themselves losing money post-launch. Many factors can affect this sales dip, but the members of Young Entrepreneur Council have narrowed down their top 11 reasons why you might not be seeing the ROI you’d hoped for after building your mobile app. Below, they explain what you can do to turn the situation around for the better.

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There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business.  To share insights on how to do that, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Launching a new company often involves a lot of moving parts and a number of different hats an entrepreneur must wear in order to get the business off the ground. With so many tasks that need to get done, new entrepreneurs can be left feeling overwhelmed with a mounting to-do list and no sense of direction for what needs to be prioritized first. Is it sales? Social media? Designing the right logo? Building a website? The members of Young Entrepreneur Council suggest the answer may not be what you expect. Below, they list out eight of the tasks you should be spending more of your time on as you’re launching your business and explain why those tasks are so key to your future success as a business owner.

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Jumping on the latest cultural trends can be a good way to make some quick money or earn some fast fame. However, steering your ship off course to try to take advantage of passing trends isn't always the best long-term decision.  It often happens that businesses try to profit from what's trending just to end up wasting time and resources in the end. Below, eight members of Young Entrepreneur Council share their arguments for why it’s actually better to stay the course with your business and let the trends pass you by.

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In all the excitement of opening a business and launching that first product or service, it can be easy for aspiring entrepreneurs to forgo a thorough audit of their finances in favor of speed to market. However, it's absolutely crucial for business owners to keep a close eye on their income and expenses—especially if they want to ensure their survival past year one. Making such financial mistakes early on can be detrimental, but it doesn’t mean early-stage entrepreneurs can’t turn it around for the better. To help your business survive its first year in operation, eight members of Young Entrepreneur Council shared some important financial tips every new business owner should follow.

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When you're starting a new business, it can be easy to get lost in the excitement. Instead of carefully planning next steps, you may end up taking shortcuts or rushing to advance, which can ultimately have a lasting negative impact. It's important for new business owners to take things slowly and have a well-developed, organized plan for growth. But it can be difficult to know what mistakes you might make if you've never been an entrepreneur before. To help you, 10 Young Entrepreneur Council members share some mistakes that may sabotage your future business success and explain why each action has such negative effects.

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Choosing the right software-as-a-service (SaaS) product is like choosing a new car or buying a new house — you want to make sure that it's high quality and meets all your wants and needs. However, if you're not used to shopping for software, it can be hard to know how to choose the best option for you. To help, a group of Young Entrepreneur Council (YEC) members answered the following question:

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In the era of information overload, we're surrounded every day by new ideas, technology and innovation. Finding a niche that hasn't already been dominated may seem impossible for the aspiring entrepreneur. Yet every day someone creates something new to reach a market that hasn't yet been saturated. It's possible to carve out your own unique niche, but you need the right tools and expertise to do it. Below, eight Young Entrepreneur Council members shared their best suggestions for how to find a business niche that still has plenty of untapped potential.

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Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.

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One of the best ways to attract customers to a business is by offering discounts. Whether your business is brand new or a multimillion-dollar company that's been in the game for over a decade, this tried-and-true tactic will always increase traffic. However, small businesses often can't afford to offer deep discounts on their products or services in the hopes of attracting new customers — They need to be strategic and creative in offering other incentives instead.  To help, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

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Every business leader should develop some go-to coping strategies for staying calm in difficult situations. Pressure and stress are inevitable parts of any business leader's journey. The question is not necessarily what kinds of pressure you will face, but how you'll respond to them and move forward. Every entrepreneur will find their own unique strategies for succeeding under pressure, but it never hurts to hear from leaders who have mastered the art. Below, a group of successful business owners offer their best practical tactics for combating the stress of leadership and coming out stronger on the other side.

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Hint: organization and time management go a long way. Any leader, entrepreneur, business owner, or working professional will be the first to tell you that there aren't enough hours in a day to get everything done. No matter what industry you work in, the feeling of being overwhelmed with various tasks that all seem to have the same level of priority is a common one. However, if you don't get a handle on things, you can find yourself burning out fast. Organization and time management are a couple of key factors to focus on when you want to maximize your efficiency at work. But what are the best ways to get organized and manage your time? Here, 13 professionals from Young Entrepreneur Council weigh in with their best advice. Whether you’re just getting started or are already running your own business, here’s how to get more work done in less time.

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Even if you're not feeling on top of your game, you can still use these "fake it 'til you make it" tips. When candidates are interviewing for a job, confidence is key. Employers want to see that you know your stuff and that your skills and qualifications are up to par. However, it can be hard to have confidence while under pressure. Fortunately, there are some strategies and tips that can help you present a confident, collected demeanor, regardless of how you feel inside. Below, 11 members of Young Entrepreneur Council share how these methods work to help candidates perform better during interviews.

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With 2021 now at a close, it's the perfect time of year to start looking forward to the year ahead and setting goals for success. As you set your personal resolutions, don't forget to focus on your career aspirations for the coming year too. From earning a promotion to taking the lead on a project or upping your skills in a specific area, there are plenty of career goals you can set for 2022. Below, nine members of Young Entrepreneur Council share their top tips for anyone who wants to crush their career goals in the year ahead.

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Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and services, other companies are faced with the choice to keep up or fall behind. Throughout 2021, entrepreneurs have learned some important lessons about how to market themselves. Below, eight members of Young Entrepreneur Council each share the best marketing lesson they learned last year and discuss how this lesson will impact their approach to marketing moving forward.

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Sometimes, all you need is a little boost to get yourself and your goals on the right track. While some people are naturally driven to accomplish their goals, not everybody is as motivated. Although it isn’t always easy, getting motivated can push you forward and help you advance in the world. That’s why it helps to have some go-to strategies for giving yourself a boost of confidence and energy. As successful business leaders, the members of Young Entrepreneur Council have learned and developed some effective self-motivation techniques to kickstart their drive and passion. Below, they share these techniques and describe how they can help you excel in your career and life. Q. How can someone become a more driven person? What's one unique technique they can use to self-motivate and find the drive to excel in their career and life?

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Some of the best parts about having a small business are the benefits that it brings to employees: more equity, a hand in the decision-making process and smaller teams, just to name a few. Although the successful growth of your business is something to celebrate, day-one employees may eventually come to miss the small business feeling that they signed on for. To that end, members of Young Entrepreneur Council (YEC) weighed in on the following question:

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Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge.  From design and ease of use to your marketing message, there are many elements to consider and organize in order to make your website profitable. Below, 12 members of YEC weigh in with their best pieces of advice to help business leaders create more profitable websites.

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In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work. Reflecting on their careers and business journeys, the members of Young Entrepreneur Council each have their own moments to be thankful for. Below, nine of them shared what they appreciate most about their careers thus far and highlighted the lessons they’ve learned that can help other leaders succeed.

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Opening a small business isn't easy, even when you have plenty of money to do it. Getting a small business off the ground with little to no budget is an even more challenging feat. However, with the right amount of passion and strategic planning, anything is possible.  To help you get started, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Leaving a toxic workplace situation can leave a lasting impression on an employee. Even if you investigate and a company seems to have a good workplace environment, it can be hard to fully ensure that you are stepping into a company that will treat you better.  Employee reviews and browsing a company’s website can only get you so far in learning the culture of the workplace. That’s why the members of Young Entrepreneur Council have come up with some key questions you can ask yourself to ensure your new company is the right fit. By asking yourself these questions, you may be able to uncover some warning signs of a toxic workplace.

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Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve been doing throughout the course of the year, they could also benefit from receiving regular performance feedback.  Continued feedback allows employees to address any changes they should be making in their workflow, rather than finding out later on that they have been underperforming. However, it should be given in a way that employees feel encouraged to improve, rather than micro-managed.  Below, a panel of Young Entrepreneur Council members offered some creative ways to give regular performance feedback to key team members, even in a growing company.

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In the chaos and busyness of the holiday rush, it can be easy to spend so much time focusing on your customers and how you can best meet their needs that you lose track of how your employees are handling the stress. The holidays are one of the most stressful times of year for many companies, and taking time to check in on the mental health and well-being of your employees can ensure you have a thriving workforce to help your business succeed. Below, seven members of Young Entrepreneur Council discuss some of the steps you can take to ensure your employees are happy and healthy this holiday season.

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When you're attempting to solve an issue you've never faced before, it helps to have a strategy for approaching it. Problems arise in business every day. Some you may have solved before, but others may be new to you and your team. When a new issue crops up, it’s best to solve it quickly so it doesn't fester and cause additional problems. However, it can sometimes be difficult to know where to start. Below, a group of successful entrepreneurs shared their best advice for approaching tough situations in business. Follow their tips to give you the courage, inspiration and motivation to face the "unknown."

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When people hear the word "sales," they may think of demanding revenue targets, nonstop calls and long hours. While some sales roles can be challenging, this one-sided perception takes away from the fact that the field of sales is often a rewarding career choice.  Depending on where you work, your sales role will likely afford you a flexible work schedule, a chance to diversify your skills and high compensation potential. Below, 10 members of Young Entrepreneur Council detailed some common misconceptions about sales they don't want industry newcomers to believe. Here's why these leaders say sales is a great field to get into, especially as a recent graduate.

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Holiday shopping can be a stressful time for many people. Customers are worried about items being in stock, finding the perfect gift and avoiding long lines when searching for help or checking out. Given the nature of the holidays, customers may be more anxious or demanding than usual. It’s important for leaders, therefore, to properly train employees to handle the expectations of holiday shoppers to keep them happy. To help, eight Young Entrepreneur Council members shared their best tips for customer service professionals working this holiday season.

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Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start. To learn more about methods that work, 14 successful entrepreneurs from Young Entrepreneur Council (YEC) shared their favorite recruiting tips for finding the best of the best.

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Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

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Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them. Consumers are spending more time online, visiting more platforms than ever before. Therefore, digital marketing is an important way to spread brand awareness and convert potential customers. But with so many evolving trends in digital marketing, keeping up and mastering best practices isn’t always easy. Below, a panel of Young Entrepreneur Council members discusses some of the common hurdles entrepreneurs face when dealing with digital marketing and offer their advice on overcoming them.

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Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers. To help you identify some red flags to look for early in a new employee's tenure, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team. To help you identify those elements, a panel of Young Entrepreneur Council members weighed in with what to zero in on when reviewing resumes to determine if a job candidate will be a good fit for the position.

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Members of Young Entrepreneur Council discuss the methods they wish companies would stop using to advertise on mobile. With average smartphone users spending somewhere between three to six hours a day on their phones, it’s no wonder that marketers are trying to capitalize on this time. However, some marketers have been going about it the wrong way, creating unnecessary friction or irritation for users simply trying to consume content. According to this panel of Young Entrepreneur Council members, the following 10 mobile marketing methods are some of the worst offenders. Consider removing these strategies from your plans if you want to make the most of your mobile marketing efforts.

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Since the many layoffs, firings and career pivots of 2020, many professionals have turned their sights toward entrepreneurship. Alongside the attraction of working for oneself came the opportunity to start fresh in a new space and maybe even a new industry altogether. For women, who were disproportionately affected by the economic impact of the pandemic, that meant the chance to enter fields which have historically been lacking female voices. According to a panel of female entrepreneurs from Young Entrepreneur Council, the following seven business opportunities are areas which could strongly benefit from the involvement of other female professionals. If you’re a woman in business, consider making a difference in one or more of these sectors and lending your voice to the conversation.

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The holiday season is fast approaching, which means it's time for businesses to start planning and executing their marketing strategies for the busiest time of the year. With so much riding on this season, it's not enough to recycle the same old marketing campaigns you've used in years past. Instead, try thinking outside the box and coming up with a fresh, new strategy that will entice and engage consumers throughout the season. To help you shake up your holiday marketing, eight members of Young Entrepreneur Council shared some innovative tactics they believe companies should try this year. Follow their advice to set yourself up for a successful holiday sales season.

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Long-term brand recognition and customer loyalty are common goals of almost every business. To create this kind of longevity, business owners will need to create brands that people like, remember and trust. As successful business leaders themselves, the members of Young Entrepreneur Council understand what it takes to build a company that withstands the test of time. Below, they shared eight key steps you can take to cultivate a truly timeless brand.

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With so many professionals now leaving their current jobs and rethinking their future career goals, companies are looking for ways to retain their employees for the long term. However, it can be difficult for leaders to identify a clear strategy for loyalty-building and employee retention, especially with larger teams.  To help, nine members of Young Entrepreneur Council shared strategies for leaders to build or earn loyalty from employees. Follow their advice to keep your best workers on board and satisfied for years to come.

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You don’t have to wait to start your journey toward success. People often say that the key to success is to become a lifelong learner. This is because as you continue to learn new things throughout your life and career, you’re better able to adapt, innovate and grow — all of which are necessary components to a successful business. And continued curiosity around your passions can make for a fulfilling life. To get started, follow these steps recommended by the members of Young Entrepreneur Council and begin your journey to becoming a lifelong learner today.

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Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you.  However, if you want to amass a large following of loyal, engaged customers, you’ll need to be proactive. To help set you on the right path, 14 members of YEC share their best tips and hacks for new entrepreneurs who are looking to grow their business's social media following.

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Technology can be an incredible asset for a small business when its uses are carefully considered and researched. Some business owners, however, may feel overwhelmed by the amount of technology they do or don’t need to succeed. To help you avoid making poor decisions around business tech, we asked Young Entrepreneur Council members to weigh in on the common business technology mistakes startups make that you should definitely steer clear of.

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In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy.  As a leader, it's important to understand how to make the most of every moment you have and the decisions you make. To that end, 12 members of Young Entrepreneur Council (YEC) weigh in with their answers to the following question:

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Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers. As a foundational pillar for business success, consumer trust can make or break a business — and building it from the ground up is no easy feat. With no experience or reputation to back it, a fledgling business can seem questionable and untrustworthy to potential customers. But to build that necessary credibility, new entrepreneurs will have to make the most of their startup budgets. To help set you on the right course, the members of Young Entrepreneur Council provided 13 cost-effective ways new companies can build credibility while earning the trust of their customers.

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Many professionals believe that having a large network is the key to success. However, it's often more crucial to have a few select contacts you can truly count on. These individuals can not only help further your career, but they'll also come through when others won't. Below, nine Young Entrepreneur Council members shared some powerful ways to forge meaningful professional connections. Follow their tips to curate a professional network that will be there when you need them.

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Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned. That's why a panel of experts from Young Entrepreneur Council (YEC) weighed in on the following question:

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As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content. When determining your social media marketing spend, it's important to create an effective and specific marketing budget that factors in the content, paid ads and other investments that allow you to market to the right audience. To that end, a panel of Young Entrepreneur Council members explained the specific questions you can consider when deciding how to break down your social media budget.

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Business leaders have a lot of responsibilities. They need to be concerned with operations, finances, company culture and the hiring process, just to name a few. But each leader prioritizes responsibilities differently and responsibilities change from company to company. Below, a panel of Young Entrepreneur Council members shared what they believe is their most important job as a business leader. Here are the tasks they prioritize and why each one is key to running a successful business.

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As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. To ensure successful end-of-year sales, it's important to plan effective campaigns that will entice shoppers to buy from your business. This means getting innovative and thinking beyond the "traditional" holiday ad campaigns and promotions consumers are used to seeing. To help you do this, eight members of Young Entrepreneur Council each share one overused holiday marketing trend they'd rather not see this year. If you want your business to stand out, avoid these tired approaches and try something fresh.

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A few simple tricks can help you regain that lost motivation. If lately you’ve been feeling disengaged at work, like you’re lacking motivation to complete daily tasks or like you’re just generally unhappy with how your career is going, you may have fallen into a work rut. While easy to fall into, ruts aren’t always easy to get out of, especially if you don’t have the right mindset or the right strategies in place. To provide some guidance, the members of Young Entrepreneur Council offer 13 tips for how to effectively pull yourself out of a work rut and get reengaged with your career goals. Try these steps to see where your newfound motivation takes you.

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One of the most significant milestones for any business is the day it reaches a point of expansion. While every business owner looks forward to the day they can grow their business, it's important not to be hasty in doing so. A successful business expansion depends on a number of factors and needs to be carried out at the right time. To help you understand when the time is right for you to expand your business operations, 13 experts from Young Entrepreneur Council (YEC) answer the following question:

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Members of Young Entrepreneur Council list some common missteps companies make with social media engagement. Achieving high social media engagement rates is a valuable goal for any modern company. Likes, shares and comments all give companies a quantitative way to measure how positively they’re perceived by their audience members. But in striving for these numbers, companies can overlook certain mistakes that, when resolved, would actually end up helping their efforts in the long run. Below, a panel of Young Entrepreneur Council members list some of the most common mistakes companies make when it comes to engaging their audience on social media and explain what they should be doing instead.

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The happiness of its employees can make all the difference in a company's success. The success of a business largely relies on growing sales, stellar customer service and, just as importantly, the positive attitude of its employees. Happy employees are likely more engaged, productive and willing to learn than unhappy ones. This means that team motivation and productivity can skyrocket under the right conditions, but how do you get your employees to that level? As a leader, it's important for you to promote the mental well-being of your employees if you want to see business thrive. Below, 14 members of Young Entrepreneur Council share the ways in which employers can help support the positive mental health of their employees and why it's so important to do.

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In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it. As business professionals, it’s important for freelancers to stand up for themselves and their work and get the compensation they deserve. To help, a panel of Young Entrepreneur Council members shared their advice. Below, they discussed what freelancers can do before or after taking a job to ensure that they don't get taken advantage of by their clients.

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Content may be king, but to truly have an impact, what you create must be engaging and influential. Whether it's blog posts, podcasts, videos, newsletters or something else, today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. For leaders, producing high-quality content is an excellent strategy for growing a loyal audience and influencing public opinion. However, if you want your content to be influential, it has to be done right. To help brands and creators up their game, eight successful entrepreneurs share their top-recommended tips for developing and publishing highly influential content.

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One of the biggest challenges for any new entrepreneur is learning their own sales habits and processes. It can take years for a person to really hone their skills and become an excellent salesperson. To help those starting out on their sales journey, the experts of Young Entrepreneur Council shared their experiences. Below they discussed the sales tips they wish they knew when they first started out and how those lessons can help new and aspiring entrepreneurs get on a path to business success.

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Success starts with building one small habit at a time. Some of the most successful people in the world swear by following a daily routine and building positive habits. When you focus your attention on building positive work habits, you'll notice things start to change. You'll be able to communicate better, tasks will feel less overwhelming and you'll be able to approach problems with a clear mind.  Sometimes building a small habit takes a lot of focus and effort, but it's well worth it for the success of your future. Here, 15 members of Young Entrepreneur Council share the positive work habits they have been cultivating and how those habits have helped them be more successful leaders.

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Whether it’s about a job offer or a potential business partnership, every professional will find themselves negotiating at some point in their career. The secret to achieving a positive outcome for both parties doesn’t have to be a mystery, however, and the key is often in thorough preparation and knowing some effective negotiation strategies. To help professionals who are looking to hone their negotiation skills, the members of Young Entrepreneur Council shared important steps to negotiating well.

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Podcasts offer a convenient, time-saving way for entrepreneurs to keep up with current events and gain new insights about business and finance. Most business owners likely have a list of go-to podcasts that they tune into regularly to get advice on everything from hiring people to managing a team and other important aspects of running a business efficiently. In order to spread the wealth of knowledge they've obtained from their favorite podcasts, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience. In 2020 alone, e-commerce sales worldwide reached a total of nearly $4.3 trillion, and it continues to be one of the fastest-growing industries in the world. However, that doesn't mean consumers are always happy with their online shopping experience. From lack of product information on e-commerce websites to slow page speeds, customers have spotted holes in the e-commerce experience providers should be filling. To help e-commerce companies create better customer experiences, 12 members of Young Entrepreneur Council shared the biggest pain points customers face and potential solutions companies can implement.

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Everyone has to start somewhere when building their skills. Here's where to begin if you want to lead. When someone thinks of leadership skills, they may think of decisiveness, the ability to delegate and problem-solving. Each of these skills can go a long way in career and personal development. However, not everyone always knows how to develop those skills or where to turn to for advice.  Whether you want to be a leader or just start taking a more active role in your life, consider this advice from the members of Young Entrepreneur Council. Below, each shared one action you can take to start improving your leadership skills today and how they might help you in other aspects of your life and career.

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Being a business leader means being the boss. It means being at the top of the company, making key decisions that affect not only the business, but also those who work for it. But being a successful business leader also means being humble and understanding that you are not alone in your trials and that you can trust your teams to help you through the harshest of times. As business leaders themselves, the members of Young Entrepreneur Council have learned many lessons about humility throughout their careers. Below are a few of those lessons and how they’ve helped these entrepreneurs become better leaders and people (and how you can become one too).

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A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled. In the midst of the crisis, it’s important to approach your audience and the issue at hand with careful consideration. This is often achieved by delivering the right communication at the right time through the right medium, such as your social media channels. Below, 15 members of YEC shared some of the ways you can use social media to help resolve negative PR situations as they occur.

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Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help. No aspiring entrepreneur has all the information they need to start a business upfront. Many lessons about startup life are learned through experience, and you can't and won't know everything in advance. However, it can help to have some insights and advice from those who have been there before. To help prepare you for the journey of entrepreneurship, a group of successful business leaders each shared the one fact they believe every startup owner should know prior to launch day. Take their lessons to heart if you're planning to start your own company.

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An individual who factors self-reflection into their everyday development is on their way to becoming a great leader. To advance, managers have to ask themselves regularly if their performance is in line with their leadership goals. The evidence can be in how well their team is performing and the results they have achieved. To that end, 10 Young Entrepreneur Council members each shared one question managers should ask themselves to ensure they’re becoming the best leaders they can be. Try to reflect on these questions yourself if you want to gauge your own performance and efficacy as a leader.

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As social media becomes a go-to communication platform for consumers across all demographics, it’s important for companies to increase their brand awareness on the platforms their audiences use. Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your business, and build brand loyalty. To help businesses boost brand loyalty, 14 Young Entrepreneur Council members offer their best advice.

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Searching for a new job can be a huge challenge. Modern recruiters have an influx of applications to sift through and judge, and it can be difficult to stand out from the crowd. Many professionals offer advice to help people get noticed by potential employers or guide them toward better career options, but not all job hunting tips are good ones. To provide some clarity, 10 members of Young Entrepreneur Council weighed in on some of the most overrated job search advice they often hear. Here's why they believe these commonly-dispensed words of wisdom aren't necessarily all that wise.

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Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating.  But like any business leader, the members of Young Entrepreneur Council have had their fair share of fears throughout their own entrepreneurial journeys. Below, 13 members shared what they've been most afraid of as entrepreneurs and how they’ve changed their mindsets to reduce the impact of those fears on their businesses.

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So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan. A business plan serves as the guide to your business’s beginnings by laying out potential stumbling blocks and fielding your target market. However, crafting one isn't always as easy as it seems. Below, nine members of Young Entrepreneur Council explain what they wish they'd known when they were writing their first business plans and why that would have helped them.

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For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't fond of receiving these types of calls, and yet they still must pick up the phone and dial the next number on their list because they know cold-calling has the power to get more sales. If cold-calling is a nerve-wracking endeavor for you, you're not alone. To succeed, it’s often about having the right strategies in place. To help, nine entrepreneurs from Young Entrepreneur Council share some of the techniques that can help you overcome your nerves and make cold-calling a little less intimidating.

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Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.

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Entrepreneurs and business leaders are often filled with ideas, but that doesn't mean they should always move forward with them. It’s first important to determine if that new product or service idea is actually a viable option for your business. Asking yourself some initial questions can help you validate your idea before taking the next steps to see it through to fruition. As business leaders themselves, these eight members of Young Entrepreneur Council have also tossed plenty of ideas around, wondering if they will be successes or failures. Below, they've provided a set of questions you can ask yourself before investing any more time, money or resources into a product or service idea. Spend time thinking on these eight questions to determine if you should move forward with the idea or not.

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With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts. With this in mind, 14 members of Young Entrepreneur Council responded to the following question:

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One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs. To help you figure out which questions to ask, 12 business leaders from Young Entrepreneur Council (YEC) respond to a question of their own:

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Members of Young Entrepreneur Council share their best tips for overcoming self-doubt when starting out in business. Impostor syndrome describes the feeling that you’re somehow a fraud in your personal or professional life. People who suffer from this psychological pattern often believe that they just got where they are by luck, which invalidates or diminishes their achievements in their own minds. New entrepreneurs, especially those who have limited experience in their industry, often succumb to impostor syndrome. They may feel like they don’t know what they’re doing and that their partners, clients or employees might find out and walk away. If you’re struggling with impostor syndrome, 12 members of Young Entrepreneur Council share some strategies here that may help you combat it.

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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

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With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home. One important part of the equation in building a home-based business is having the right tech tools in place. Below, ten members of Young Entrepreneur Council discuss key ways for entrepreneurs to leverage technology to help their home-based business thrive. Follow their tips to set yours up for success.

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As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business. The secret to bouncing back from these challenges is building your resilience. To help you, 10 members of Young Entrepreneur Council reflected upon their own entrepreneurial stories and shared their insights. Below they discuss their tips for developing a "thicker skin" to handle adversity with grace.

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It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution. Dealing with an angry customer doesn't necessarily have to mean the end of your relationship with them. In fact, with the right techniques and strategies, you may be able to steer the conversation in a positive and productive direction. Below, nine members of Young Entrepreneur Council shared their best advice for doing just this.

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Disagreements will happen from time to time, regardless of how well a team works together. However, conflicts shouldn’t result in destroyed relationships or grudges. It’s important for professionals to know how to prevent a situation from escalating and get their point across without becoming rude or arrogant in their words and actions. While resolving disagreements on a positive note can take a bit more work, the end result is a happier relationship and overall workplace. Below, nine members of Young Entrepreneur Council examine the best strategies for dealing with disagreements in the office and how these methods can help the conversation move forward.

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Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends. In a world of changing algorithms and content trends, it’s important to prioritize search engine optimization (SEO) to keep up with competitors and get found by your audience. When creating content, you’ll want to appeal to current trends so you’re actually able to reach your target audience. However, it's also important to follow proven best practices that give your content staying power, no matter how many times search algorithms are updated. To help, members of Young Entrepreneur Council shared tips for creating long-lasting, SEO-friendly content. Follow their advice to publish pieces that stand the test of time.

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Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables. Luckily, advances in business technology have created a significant increase in the number and availability of task management solutions. It can, however, be challenging to know which tool to choose, and a user can quickly get bogged down by the number of options in front of them. To help, eleven professionals from Young Entrepreneur Council weigh in on the most effective tools and solutions they've used to get organized and explain what about those solutions helps them stay on track.

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Working from home has become the norm for many professionals during the pandemic. However, not every remote employee has found the ideal way to plan their workday. It can be difficult to focus when handling your tasks from home, especially if there are other family members or distractions present during your working hours. That's why eight Young Entrepreneur Council members offered their insights on how remote employees can best schedule their day. Here’s how you can create a daily plan that promotes productivity and focus.

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Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more. Along with a brand, however, comes the story that lets consumers understand the “why” behind your company. To help you develop that story, a panel of Young Entrepreneur Council members shared the most important components of a captivating brand story and how to leverage them. Follow their tips to craft a story that will engage your audience and build a loyal following.

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As entrepreneurs start getting more involved with their businesses, it’s not uncommon that they find there's less time to spend on themselves. Unfortunately, being a successful business owner can often mean spending many hours engrossed in work without taking personal breaks. The result is almost always burnout, which can have negative effects on your health and well-being. But how does an individual take back their personal time? To help, eleven experts from Young Entrepreneur Council offer their suggestions on how entrepreneurs can reclaim some of their time for much-needed rest and relaxation.

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When you think about outstanding personal branding, at least one person comes to mind. This person displays all the elements of what a personal brand should be, but they also have a little something more—an “X” factor. But what are these factors and how can other entrepreneurs tap into those same skills or traits for their own benefit? Below, eight professionals from Young Entrepreneur Council discuss their favorite examples of amazing personal branding and the particular elements that make them so outstanding.

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Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized. To help you cultivate acceptable SEO practices, 13 professionals from YEC discuss several examples of poor SEO habits they've run into and explain why these habits could have a severely negative impact on your marketing.

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No matter what type of business you're in, your team will undoubtedly encounter problems with creativity and inspiration sooner or later. It’s difficult for any human being to always be “on” creatively, and these uninspired moments can happen during the most inopportune times. If deadlines are looming and work is piling up, leaders can take it upon themselves to help their teams get reinspired. However, this is easier said than done, especially without the right techniques. Below, eight members of Young Entrepreneur Council examine some techniques they've used to motivate and inspire their teams to reignite their creativity.

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Many entrepreneurs will concede that their worst problem is overthinking complex decisions. The issue with overthinking is not only that it stifles creativity and innovation; it also erodes your confidence as an entrepreneur and can make you second-guess yourself. In the world of business, this lack of self-confidence could spell disaster. The best way to avoid overthinking is to focus on the problem at hand and recenter yourself, but doing so requires a bit of effort. To help, these 12 experts from Young Entrepreneur Council discuss a few practical ways to recenter yourself and avoid overthinking as an entrepreneur.

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When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work. To learn their best advice on how to onboard new employees successfully, the members of Young Entrepreneur Council answered the following question:

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Devastating occurrences sometimes happen in business without a lot of forewarning. Entrepreneurs can leverage insurance to protect themselves from things such as fire or theft, but there are other less obvious disasters that are more difficult to prepare for. And yet, these negative situations can often be blessings in disguise, pushing the business to regroup, rethink and grow in the process. Below, eight members of Young Entrepreneur Council share some of the devastating occurrences that have affected their organizations and the lessons they learned that helped them move forward and achieve success.

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Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:

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As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:

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Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track. With so many options on the market today, however, it can be difficult to know which accounting software is right for your business bookkeeping needs. It's helpful to get insights from experienced entrepreneurs who have tested out a variety of tools to find what works and what doesn’t. To that end, a panel of Young Entrepreneur Council members shared the bookkeeping software and tools they recommend for small business owners.

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No matter how stressed or busy you get, the right habits can keep you moving forward. As an entrepreneur, you’re going to battle stress, busyness, and likely even exhaustion from time to time. While these episodes might feel discouraging, they’re not permanent, and you’ll be able to push through and find motivation again.  The ability to keep up your energy and mental stamina begins with good, healthy habits. Below, a panel of Young Entrepreneur Council members shared habits they adhere to in order to maintain productivity. Try some of their tips to get you through the rough patches in your business.

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First impressions set the stage for how someone sees you. Most human beings draw conclusions about others from the first thing they do or say. In business, that means that initial meeting is especially important.  Authenticity in your actions and speech can create a great first impression in many circles, but only if your authenticity isn't forced. To help, 10 members of Young Entrepreneur Council reflect on the following question:

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Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes. The tech industry is notorious for moving quickly and abruptly. If you want to stay relevant in the field, you’ll have to be able to identify and adapt to changes and new trends.  However, keeping up is a daunting task, even for the most seasoned tech professionals. For newcomers, it’s important to build up a collection of reliable resources to help maintain industry knowledge.  For guidance on where to start, a panel of Young Entrepreneur Council members shared their favorite platforms and resources to help you stay up to date with industry changes.

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To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back. Many members of Young Entrepreneur Council have experience building and deploying successful business mobile apps, and they understand what it takes to create something engaging and long-lasting. To offer their insights, a panel of members shared some important steps businesses should take when building their mobile apps. Follow their tips to ensure your app becomes a regular habit for those who download and use it.

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Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

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In business, time is money, and it can be easy for entrepreneurs to overload themselves with work. But with so many demands on their schedules, every task can begin to seem important and too much information can get out of hand. In these cases, it’s vital that entrepreneurs pause and take a moment to figure out how to best manage their time. When projects pile up and a sense of overwhelm is building, the experts from Young Entrepreneur Council recommend following this advice. Below, they’ve offered several actionable tips for entrepreneurs looking to better prioritize their time and avoid information overload.

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For many people, networking is not a skill that comes naturally—even to entrepreneurs. But without this skill, entrepreneurs may end up developing bad networking habits that could hinder their ability to form new business relationships. Because cultivating good connections is crucial for any entrepreneur, breaking those bad networking habits is a necessary undertaking. To help, nine members of Young Entrepreneur Council list some of the bad networking habits that entrepreneurs need to ditch immediately if they intend to improve the quality and quantity of their business connections and master the art of networking.

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Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it's easy to lose track of the number — and price tag — of the SaaS providers you're working with. To help, members of Young Entrepreneur Council weighed in on the following question:

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Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how and where they should market. Once they do that, it's just a matter of unifying their content and media planning to target their product's most viable buyers. But how exactly should they go about this? What’s the best way to unify these two plans? To offer some guidance, eight professionals from Young Entrepreneur Council examine some of the strategies they recommend for combining content and media planning to target a specific market and explain why they’re so effective.

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Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:

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When surrounded by others, it can be difficult not to compare your successes to everyone else’s. Unfortunately, this competition can lead to stress and can easily create situations where you feel insecure about your path in life. But remembering that success looks different for everyone is just one step to maintaining your confidence. So what are some other ways you can avoid falling into a comparison trap and instead build healthy connections with your peers? Below, 10 professionals from Young Entrepreneur Council discuss some of the tips they’d recommend for avoiding unnecessary comparison with others and successfully connecting with peers.

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For any aspiring business owner or entrepreneur, establishing the right practices and habits as part of your normal behaviors can set you on a path toward career success. However, there are a few habits that might actually be hindering your entrepreneurial journey rather than helping it. These habits might be things you consider to be completely harmless in the grand scheme of your total behaviors, and many entrepreneurs might not even see them as significant hurdles to overcome. Yet, the longer you maintain these bad habits, the less likely you'll be to encounter success as a result. Below, eight members of Young Entrepreneur Council examine some of the seemingly harmless habits they believe can hinder an entrepreneur’s progress and what they should consider doing instead.

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Members of Young Entrepreneur Council discuss how you’ll know when it’s time to consider a career switch. From decreased motivation to frustration with the industry, every professional faces ups and downs in their career. It’s quite common for even the most passionate employees to fall into a funk, then come through the other side of it just as fulfilled as before. However, those negative thoughts or feelings you’re experiencing can also signify something deeper. Below, the members of Young Entrepreneur Council share some of the signs you may actually be ready for a significant career move. Read on to discover if you’re just in a temporary funk or if you need to consider making a change.

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If you’re trying to attract highly qualified professionals to your company, it’s likely that they’re mulling over multiple offer letters in addition to yours. To incentivize a top job candidate to accept your offer, you have to find a way to make it stand out. To help, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Entrepreneurs often find themselves swamped by work, with little or no time to be mindful of themselves and what is happening around them. Mindful moments aren’t always easy to come by, so business leaders need to take advantage of them when they show up or learn to be intentional about making the time for them. To help you find easy ways to incorporate a mindfulness practice into your daily work routine, 10 members of Young Entrepreneur Council explore how you can be mindful during work and how vital it is in keeping you productive and focused on your tasks.

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Business advice can come from anywhere, even from those who have never owned a business. But if you’re a new entrepreneur just starting out, you tend to soak up all the information that you can. The most significant problem is there’s no simply way to tell the lousy advice from the good advice. Sometimes experience is the only way to figure out the difference. To share lessons they’ve learned in their business careers, 13 professionals from Young Entrepreneur Council reflect on the following question:

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Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully. So how does a company go about creating an email list that will yield a good return on investment? What's the first thing an entrepreneur needs to do to ensure that the list is successful? Here, 11 experts from YEC look at some crucial first steps to setting up an email list that will offer a good ROI, and why these steps are so critical to the list's (and the entrepreneur's) success.

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An entrepreneur is only as powerful as the people they surround themselves with. Starting and attempting to grow a business can be a difficult journey, and the sheer amount of outside challenges you need to tackle can be overwhelming. That is why a solid support network is one of the most important things a business owner should create. With the right team behind them, an entrepreneur can overcome almost any obstacle. Below, seven members of Young Entrepreneur Council weigh in on the strategies they use to hire the right people and why those strategies are so vital to building a dream team.

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The goal of any recruitment effort is to find a candidate who would be a good fit for the company. This would mean that the hire would not only be proficient in their role, but would also do well within the specific company culture. But beyond an interview, how can leaders ensure new hires will be the right choice? One strategy is to give the potential new employee a trial period during which you are able to evaluate their performance and personality. Below, nine members of Young Entrepreneur Council share their best tips for how to conduct an effective trial period and ensure you’re setting the candidate up for success.

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Everyone feels down from time to time, even entrepreneurs. Constantly surrounded by others who are seemingly experiencing success, business leaders can sometimes have a hard time reminding themselves of their own potential. This mental hurdle can be a massive one to overcome, but the key to feeling knocked down is having plans and strategies for how to get back up. Below, 11 members of Young Entrepreneur Council share their best tips and personal methods for dealing with this type of negative thinking.

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Information can be a valuable resource, and having enough of it is key to helping business owners make smart decisions. But lack of information or experience can also have an impact. Even seasoned entrepreneurs have regrets or moments when they wish they had done something differently if they knew at the beginning what they know now. Here, seven members of Young Entrepreneur Council reflect on their current knowledge and business experience in order to share some of the steps they wish they would have taken before starting their businesses.

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The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life. As business leaders, the members of Young Entrepreneur Council know that regular self-care can help manage stress and beat the winter blues. Try some of their suggestions to get you through this winter season.

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Facing adversity can help you grow in ways you never imagined. No one likes to think about facing adversity and hardships. However, everyone must deal with challenging situations at some point in their personal and professional lives, especially in the midst of today's pandemic and social climate. Having a strategy to confront adversity head-on can help you be better prepared when obstacles do pop up. To help, we asked a panel of Young Entrepreneur Council members for their advice. Below they share their No. 1 tips for overcoming hardships and why doing so can help you grow as a person.

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The easiest part of opening a business is coming up with the idea and filing the paperwork. The most challenging part often might not be apparent right away. No leader can predict or prepare for every obstacle they might encounter as a business owner, and hurdles can vary by industry and by each entrepreneur. However, with a little insight from more experienced entrepreneurs and the right mindset, you can successfully guide you and your business through any challenge. Below, eight experts from Young Entrepreneur Council talk about the obstacles they never predicted they’d have to overcome when starting their companies and share ways other leaders can prepare to face similar blockades in their entrepreneurial journeys.

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It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work. However, this year has been challenging for many people. Most businesses adopt an "all hands on deck" approach to the holidays, and this year is no exception, as the state of the world has encouraged companies to juggle an uncertain future in addition to the holiday rush. Here, nine professionals from Young Entrepreneur Council weigh in on how businesses can successfully manage the extra holiday workload while already in crisis mode.

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One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas. In a saturated market, the businesses that stand out and become memorable to their consumers will have the best chance of survival and expansion. These eight leaders from Young Entrepreneur Council examine a few ways that a business can differentiate itself from others in the same competing space and offer advice for companies that want to set themselves apart from the rest of their industry.

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Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly. However, some organizations have refined their candidate sourcing. They've streamlined the process to ensure that they only get those that are already qualified for the position. In such a case, it's just a matter of choosing the most viable candidates. Narrowing down these candidates is a lot easier with filtering early on in the process. Here, 10 experts from YEC explore their preferred methods for locating the ideal candidate for their businesses and explain why those strategies work so well to net them the best individuals for the job.

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It’s a myth that successful leaders never make mistakes – even the best leaders have slip-ups from time to time. It’s crucial to learn from those mistakes so they aren’t repeated and equally important to be transparent with your employees when remedying the situation.  The members of Young Entrepreneur Council have made their fair share of missteps in their past and current leadership roles, and they’ve learned a lot of important lessons from those mistakes. Nine members detail their greatest leadership blunders below and what they would have done differently if they could change their actions today.

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Email marketing is still among the most effective ways to target an audience. However, for email marketing to be successful, you need to encourage people to sign up for your email list. This step might seem like a simple task, but recently consumers are extra-protective about their email addresses. Individuals have been flooded with spam and have become a lot more cautious about who they share their information with. Even so, there are a few handy tips and tricks that you can use to get people to trust you enough to give you their email -- most notably by being transparent and showing the value you will provide them with. These 12 experts from YEC discuss some of the most effective methods and take a look at why they're so good at convincing people to sign up for your email list.

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Despite more unpredictable times to come, it’s possible to navigate unforeseen circumstances, continue to improve your business and increase your chances of success.

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It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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With the holidays approaching quickly, many are ready to set their “out of office” messages and relax and recharge. It’s important for employers to encourage this balance and promote the use of paid time off around the holidays. However, if everyone takes off at the same time, it may leave you with a skeleton crew and piles of work for when employees return, making for a not-so-happy start to the new year.  To address this problem, we asked eight members of Young Entrepreneur Council for their own creative solutions. Below, they detail the balance between encouraging their team to take time off and leaving the company short-staffed during the holiday season.

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When you’re young and inexperienced, stepping up to a leadership position can be more difficult than usual. Without a strong standing in their industry, a new entrepreneur may not be able to navigate the terrain as easily as others. However, these leaders can still bring fresh perspectives and ideas to the table. We asked nine Young Entrepreneur Council members how younger founders can demonstrate their thought leadership and novel viewpoints to others in their field. Here's how to step up and show your expertise, even if you haven't been in the industry for long.

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LONG-FORM ARTICLE EMAILED TO KELSEY You have a great idea for a startup. You know there's a gap in the market and you have the funds to start financing your business. Now all that's left to do is to land your first customer. Making your first sale as a brand-new company isn't always as easy as it sounds, though -- it requires extensive market research and a deep understanding of what messaging and marketing channels will resonate most with them. If you're embarking on the sales journey for the very first time, it helps to know what methods and strategies other entrepreneurs have used to grow their customer base. Below, seven business owners share their best tips for acquiring your startup's first customer.

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Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course. Having an example of what others who have come before you have achieved as entrepreneurs can help you decide what you should be doing next. While it can prompt you to do something to help your business, you'll have to adapt the goal and make it relevant to your own company. Below, seven entrepreneurs from Young Entrepreneur Council discuss the most significant decisions they’ve made for their business and explain their effect on their enterprises.

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New entrepreneurs sometimes fall into the trap of thinking that they can make their hobbies profitable through their business. When you're putting together a company, the first thing you may want to consider is whether you're doing this as a passion or for profit. There are times when these conditions overlap, but it doesn't happen very often. It's far more likely that you'll need to figure out if you want to invest money into a passion project or a business that will support you. Nine entrepreneurs from Young Entrepreneur Council discuss what elements a businessperson needs to consider when deciding between passion and profit, and even offer personal examples to highlight these factors.

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With the current corporate focus on remote work, file-sharing and syncing services have become an essential part of the modern office. While some companies have bespoke designed solutions that meet their needs, these can be complicated and clunky to implement, requiring cybersecurity and IT administration input. Luckily, there are several free or accessible options available that small businesses can tap into to help them cope with a remote office's demands. To help, we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Members of Young Entrepreneur Council share their best tips for getting things back on track when your business is going through a turbulent period. Every business endures trying times at some point. Your job as a leader is not to prevent every possible issue that might arise, but to properly prepare so you can keep your footing when unexpected challenges inevitably occur. To help you, we asked 15 members of Young Entrepreneur Council how leaders can regain order among their team and operations during a chaotic time. Here’s what they recommend, and why it’s so effective.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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Taking risks is always intimidating. It can be scary to leave comfort and safety behind and leap toward a potentially difficult and life-altering decision. But anything worth having rarely comes from taking the easy path. To inspire you to take that "big chance" you've been dreaming about, we asked 10 members of Young Entrepreneur Council about the biggest career risks they’ve ever taken. Below they shared their stories about what happened and what they learned from following their instinct.

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A loyal community of followers can help your brand and business grow.

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Many companies that shifted to remote work during the COVID-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office – and spending time commuting to work can feel stressful and counterproductive. If you use your time wisely, though, there are plenty of ways to maximize your commute and make it a productive one. We asked 10 members of Young Entrepreneur Council how they maximize their commute time and how it helps them in their professional and personal lives. They shared their insights with us below.

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If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that. So how do you get readers to come back to read about the amazing things you post? These 15 professionals from YEC expound on the methods that work for them to get return visitors and further explain why those techniques are so successful at maintaining user engagement.

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Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience. Several other companies have delved into different methods of connecting and advertising to their core audience -- with surprising results. We asked 12 entrepreneurs from YEC to help us understand what nontraditional media channels they've seen work, and why those strategies were so beneficial to the parent companies.

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After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going? Commitment is a fickle thing since people tend to have short attention spans. In the modern age, those attention spans are even further limited because of a society based on instant gratification. If you want to keep users liking, sharing, and commenting on your posts or blogs, you're going to need a strategy to drive that engagement. We asked 11 entrepreneurs from YEC to offer their own insight into how an organization can keep the commitment going after that initial like or share.

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[long-form emailed to Kelsey]

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Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share. Logic would dictate, then, that we should pattern ourselves after those people if we are to achieve the same measure of success. To help, we consulted eight associates of Young Entrepreneur Council about the elements they would include on a checklist for those looking to become spectacular salespeople, and what it would take to check those boxes off. These are the factors they highlighted.

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For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process. If you want to scale your site visits and engagement, try these 13 growth hacks recommended by the experts of Young Entrepreneur Council.

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17 leaders from YEC share the tools and processes they use and why they work. In the digital age, a company not tapping into automation is losing time and productivity. Relying on human contributors to produce content is still the best approach. However, in distributing this content, automated processes, tools, and strategies are always more efficient. In marketing, efficiency means a better return on investment because it speeds up turnover time and costs less than manual methodologies. Companies can ill-afford to waste time on manual methods when automated means of getting the message out to an audience exist. In the world of marketing, time is money. Automation utilities save time, and as a result, increase the company's ROI on their marketing budget. How does a business automate its marketing? Some entrepreneurs think automation is complicated, requiring a long process of learning how to use new tools. Others fear it requires adding a specialized IT department to their company, which might be a considerable upfront cost to the company. Neither of these things is true. In fact, some of the best automation tools that you need to use are both simple and cost-effective. Even those with an associated price tag usually pay for themselves in the savings the business makes through its automation. Automation doesn't have to be a scary, unknown landscape. To help, we consulted 17 entrepreneurs from YEC about the marketing automation tools, strategies, and processes they utilize to make life easier and increase their marketing ROI.

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Every professional knows that an eight-hour workday rarely means eight straight productive hours of “real” work. Sometimes there are distractions and emergency situations to attend to throughout the day; other times, your calendar is so booked with meetings that it’s hard to find time in between to concentrate on your to-do list. When you only get a few hours per day to tackle your most important tasks, it’s critical to find ways to keep your focus. To help you, we asked members of Young Entrepreneur Council for their advice. Below they shared nine strategies for stretching your productivity and why each is so effective.

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Today's world is more stressful than ever. The fast-paced, always-on environment many of us operate in is enough to cause anxiety among even the most organized leaders. Throw in the current global pandemic and an economic recession, and it's no surprise that many people are experiencing doubts and fears in their personal and professional lives. While stress is an inevitable part of life, it doesn't have to consume you and get in the way of your success. That's why we asked 15 members of Young Entrepreneur Council how they manage to overcome the mental and emotional stressors of living and working in the modern world. Try their practical, actionable strategies the next time you're feeling overwhelmed at work or at home.

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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Despite the numerous digital communications channels available today, email is still one of the best ways to get and stay in touch with your customers. Email marketing is notorious for its high return on investment, and with nearly 4 billion active email users, there’s a huge potential audience waiting to receive your messages. However, email is only effective if you follow a well-planned strategy -- one that doesn’t involve bombarding your subscribers or sending sales pitch after sales pitch. If you want to improve your email marketing efforts, follow these 10 tried-and-true methods recommended by the members of Young Entrepreneur Council.

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Entrepreneurship is a journey that no one is fully prepared to take. No matter how much time you spent researching and learning things before you started, there are always things you’ll wish you had done differently in hindsight. While you can’t prepare for every possible scenario, you can arm yourself for some common challenges and circumstances by learning from other’s experiences. We asked members of Young Entrepreneur Council what they wished they knew before they launched their businesses and what difference it would have made. Ten of them shared their insights below.

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Each company gauges the contribution of its employees differently. Some focus on deliverables, while others rely on employee loyalty and worked hours to determine a worker's contribution to the business. All of these assessment methods have the same goal in mind -- to determine whether an employee deserves a raise or not. But how can a business determine which of these systems is best and most suitable for its own workforce? To shed some light on the issue, we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following:

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As an entrepreneur, it’s important to create and implement a branding strategy for your business. This will help you better connect with your customers and share your company’s story/personality with your target audience. Developing a branding strategy can be challenging if you don’t know where to begin, so we asked members of Young Entrepreneur Council to share some specific brands or personalities whose top-notch branding strategies are worthy of emulation. Read their responses to familiarize yourself with these successful branding tactics.

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Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life. The goal of being a successful yet happy businessperson is knowing how to distance yourself from your business. Summer vacations are crucial in ensuring you keep your perspective. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:

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Business advisers have the potential to be instrumental to a company's success. Unfortunately, not all business advisers make a positive impact, and it's up to the entrepreneur to decide which adviser they want to work with. The selection process should be as rigorous as staff selection, but should mostly focus on the adviser's previous successes. Who were their past clients? How did those partnerships turn out? These questions set the stage for expectations and temper out personal feelings toward the adviser. Here, eight associates of Young Entrepreneur Council offer their best advice for choosing an adviser that would benefit one’s business.

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These tools and strategies can make email marketing more efficient and less time-consuming. Email marketing is still a handy outreach method for businesses. It offers something unique in how companies can interact with their clientele. The big problem many companies have with email marketing is how much time it takes up from its staff. But does email marketing have to be that time-consuming? One of the things that businesses have realized over the years is that anything which used to take time can become more efficient. Email marketing isn't an exception to this rule. Where research meant digging through tons of questionnaires and noting results, today you can simply access an automatically-compiled list of preferences, sorted by an algorithm. These lists enable businesses to develop targeted, personalized emails that resonate with their target audience. These tools are only the tip of the iceberg, however. As more and more companies are looking into developing personalized marketing techniques, research needs to finish faster than ever before. Specialized tools and software exist to help businesses realize results more quickly. However, many companies are still in the dark about how they could streamline their email marketing to take up less time. We asked 17 thought leaders from YEC their take on the best tools and strategies to make email marketing a more efficient enterprise. Here's what they had to say.

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Every job candidate’s goal is to stand out from the rest. However, it’s not enough to talk about your education and work experiences, which may be very similar to other qualified applicants. Great candidates shine by saying things that are truly unique. To help you stand out, we asked Young Entrepreneur Council members to share some memorable things past candidates have said that really impressed them. Be sure to bring up these 15 things in your next job interview if you want to make a great impression.

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Running a business is not easy, especially as a young entrepreneur. It always feels like the industry is stacked against you, and that you're destined to fail. Keeping hold of your morals while navigating a field like this can be a challenge. Making hard decisions is part of the job. That doesn't mean that making them gets any easier with time. However, the perspective that these decisions need to happen for the good of the company and yourself can help you navigate them easier. To help, these eight professionals from Young Entrepreneur Council discuss the hard decisions they had to make, including the circumstances that led up to them, to help other young entrepreneurs learn from their experiences.

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As a budding young entrepreneur, you're likely to meet a lot of people telling you, "no." While some of these people are well-meaning, the constant negativity will eventually impact your self-confidence. The unfortunate truth is that you can't just stick your head in the sand and avoid naysayers altogether. While their negativity is depressing, sometimes they have valuable knowledge and information you will need. How can an aspiring young business owner deal with this situation? We asked 12 members of Young Entrepreneur Council about their experiences dealing with those types of people and how they overcame the negativity to be successful. Here's what they had to say.

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User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience. Modern business is nothing like the “Field of Dreams” -- it takes more than just building it to make people come. You need to offer a unique user experience to make the visit memorable and worth sharing with others. To help, eight professionals from Young Entrepreneur Council explain what they learned about the importance of UX and how they have used these lessons to enhance this experience for their customers.

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Americans have grown up in a society that has drilled into them the need for hard work to guarantee success. An unfortunate consequence of these constant messages is a skewed mindset toward working long hours in the hopes of "making it" in the industry they've settled on. However, instead of ensuring a long, happy life, the focus on long hours could lead to severe health problems, as numerous studies have shown. How can Americans start working around the grind-till-you-die mindset and live healthier lives? These eight associates of Young Entrepreneur Council offer their best advice on how to escape this mindset and the troubling health problems associated with it, while still maintaining a driven attitude to success.

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Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:

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Getting any business off the ground requires sufficient capital. However, all the financial stress doesn't have to fall on you as the entrepreneur – there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That's why we asked the members of Young Entrepreneur Council the following question:

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All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole. For a company to continue growing, it needs to regain its momentum. But how does a business restore the initial force that set it up for a significant growth spurt in its early development? Here, 15 experts from Young Entrepreneur Council share a few tips about how a company can regain its drive and continue to grow at a massive rate, even after stalling.

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Leaders should seek out ways to consistently express appreciation and ask for feedback.

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Internal meetings can be a fantastic strategic tool to help a business get all stakeholders of a project on the same page, but they can easily turn into massive time sinks if they are not properly scheduled and managed. Unfortunately, many companies don't strategize their meetings. The result is a once-weekly report that doesn't have any noticeable impact on the business.  There are ways to leverage meetings to be more efficient and practical, however. To help, 12 experts from Young Entrepreneur Council offer several strategies for using corporate meetings more efficiently to help business growth and productivity.

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Customer complaints are a necessary part of a business, but it can be discouraging to deal with them. A good leader knows how to look at customer complaints and extract the positives out of those disparaging comments. A skilled leader can take these complaints and turn them into a power to motivate and direct the business's positive growth. The truly gifted among us can turn these negative experiences on their heads, and use them to develop positive experiences for future customers. Below, seven professionals from Young Entrepreneur Council talk about how leaders can grow and improve their businesses by constructively using customer complaints.

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While every mentor is unique, the truly great ones will check certain boxes.

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When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff. We asked nine members of Young Entrepreneur Council to each share one word leaders often use, but shouldn't. Here are some key words and phrases to avoid as a manager, along with a few suggested terms to use instead.

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With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized. To help those working remotely in a group, we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Feeling like you're not good enough can leave you struggling with your job and halt your career growth.

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Over the years, multiple studies have shown that employee happiness is a crucial factor in developing a successful business. Employees who are happier tend to be more productive and also stay with the company long term. Unfortunately, like all forms of feedback, pinning down employee happiness depends on asking them the right questions. Many workers may be uncomfortable sharing their real opinions on the business, for fear of reprisal or displeasing other employees. Thus, companies need to be more proactive about sourcing feedback from their employees about their happiness. These six professionals from Young Entrepreneur Council share their insight into how businesses should gauge employee happiness to determine whether any changes are needed to promote employees' physical and mental well-being.

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In all walks of life, there will be pitfalls that plague professionals. For an entrepreneur, especially, it may occasionally feel like nothing is working out, no matter what you do. There's a saying that success only comes to those who get back up each time they get knocked down. The problem is that the saying doesn't detail how you get back up from a fall. Some leaders can find themselves falling over and over, and each time the recovery takes more out of them.  Recovering from a fall doesn't have to be such a trying experience, however. Here, 15 professionals from Young Entrepreneur Council provide their most effective methods for bouncing back from life's setbacks.

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Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely. It's possible to find the right candidate via online screening and video interviews, but a fully virtual hiring and onboarding process can seem like a daunting proposition for companies that haven't done it before. To help, we asked members of Young Entrepreneur Council to share some insights from their personal experiences with bringing on remote hires. Follow their advice when you're ready to hire your first remote team member.

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As a busy professional or entrepreneur, you’ve probably wished there were more than 24 hours in a day. While you might not be able to find huge chunks of free time, you can always find a few extra minutes a day, which adds up to a few extra hours in a week. Over the course of their careers, the members of Young Entrepreneur Council have found some great hacks to add some time to their busy schedules. If you’re looking to get back three to five hours of your time each week, try out their nine best tricks.

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At times it can be difficult to turn off our emotions -- especially when it comes to separating personal feelings and work. While it’s perfectly normal to have negative feelings in the face of difficult work situations, wallowing in these emotions for too long can affect your job performance as well as your overall well-being. Whether you’re dealing with low confidence, adversity or rejection, building a thicker skin can help you make it through whatever professional challenges you're facing. Below, 10 members of Young Entrepreneur Council share some tips to help you brush off feelings of negativity and press onward.

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In the wake of COVID-19, many businesses have had to significantly modify or even temporarily shut down their daily operations. In tough times such as these, finding new revenue streams can be a great way to make up the lost income and keep the company afloat. The members of Young Entrepreneur Council understand the struggle of running a business during difficult times, as well as how to navigate that challenge successfully. Below, they share 10 creative ways to diversify your company’s cash flow.

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If you want to have a successful mobile app launch, then you need to start planning your marketing strategy from the beginning.

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Moving into the second quarter of the year, entrepreneurs should be well aware by now that the only way to ensure that their company gets more efficient is to examine its performance in the previous quarter and see where it can improve. Performance evaluation is much more than just assessments that focus on a small core of metrics. Gearing up for the second quarter relies on determining where the company dropped the ball in the first quarter. In dealing with strategic approaches, these seven members of Young Entrepreneur Council look at their own methods of determining their goals for the second quarter based on performance in the first and explain how their approach helps their teams gear up for a more productive quarter.

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Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.

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A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have a reason to follow through on their purchase. To help you do this, we asked members of Young Entrepreneur Council how they optimize and convert web traffic into real dollars. Their best tips and insights are below.

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As your business develops over time, you may find its original purpose changing as well. Whether you’re incorporating a new service or changing industries completely, trying a new direction for your company can be risky. Fortunately, taking the steps to ensure a smooth transition can set the stage for success, as well as make the process easier for all involved. Below, 10 members ofYoung Entrepreneur Council shares their best strategies for companies looking to pivot to something new.

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Entrepreneurs have habits that can both aid and hamper their efforts to be better businesspeople. Some practices even seem to be completely harmless but we don’t truly realize how damaging they can be until we make a small change that impacts them and shows how die-reaching its consequences are. Since these are our habits, we're usually biased and lack the correct perspective to appreciate how harmful they may or may not be be. To help entrepreneurs identify their seemingly neutral practices that have negative consequences, eight members of Young Entrepreneur Council describe their experiences with "harmless" habits and how they overcame those hurdles themselves.

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Businesses rely on their stakeholders for services, marketing, and their bottom line. Each of a company's stakeholders has a role to play, but in return, they have certain expectations for the business. Meeting those expectations and exceeding them is the ideal goal for a business. When the company inspires confidence to its stakeholders, it benefits from their increased support. However, it may be challenging to ascertain what precisely a stakeholder expects and how to meet those ambitions. Here, five professionals from Young Entrepreneur Council examine the methods they use to meet their stakeholders' expectations and make sure they are satisfied with the company performance, and advise on how any business could do the same.

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A leader is someone who takes the initiative and drives the business forward to fulfill its goals. Within a company, leaders are responsible for guiding and inspiring those whose departments they lead. Many leaders get to their positions after years of experience and learning what their jobs entail. Knowledge is only half of the equation, with the other being an innate sense of leadership. If managers can spot this sense early, they may be able to guide those young leaders while they gain the necessary experience. To help, eight members of Young Entrepreneur Council examine the key traits that they look for to identify potential future leaders within the hierarchy of the business.

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When you own a small business, you have to take on many of the day-to-day responsibilities yourself -- at least in the beginning. Having some basic knowledge across all aspects of business operations can go a long way to making your business flourish, and ultimately turn you into a more well-rounded manager when you do eventually hire staff. But which skills are the most important to develop from the get-go? We asked 11 members of Young Entrepreneur Council which fundamental skill – tech, operations, leadership, etc. – all small business owners should have to manage day-to-day operations. They shared their answers below.

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Nobody knows everything when they start their first business. Even if you take the time to educate yourself on potential challenges and seek mentorship from more experienced entrepreneurs, there are still some lessons you'll only learn in hindsight. The members of Young Entrepreneur Council know well the challenges that new founders face when they're first starting out. We asked nine of them to share the one thing they wish they'd done before they launched their company. Below, they reflect on their entrepreneurial journey and share their wisdom with fellow aspiring business owners.

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Having an active social media presence is a great way for leaders to grow their business. It helps you establish your personal brand and authority, as well as reach a wider audience of potential customers. However, it also requires you to expend time and energy, which can be especially draining for an introverted or introspective business owner. Fortunately, you can use your introspection to your advantage while engaging on social media. Below , 10 Young Entrepreneur Council members share their best tips for introverted leaders who want to stay active on social media without burning out.

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The winter months mean less sunlight, colder temperatures and often, dampened moods. It’s common for people to feel more tired and less motivated in the winter, which can negatively impact work performance. However, a winter slump is not inevitable -- it may require a bit of extra effort, but you and your teams can stay just as motivated during those colder months. To help you out this winter, we asked members of Young Entrepreneur Council to share how they raise spirits in the workplace throughout the season. Follow their recommendations to keep your team feeling productive until spring arrives again.

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Starting a business always comes with a certain amount of risk. You’re opening yourself to the possibility of both the successes and challenges that come with entrepreneurship, many of which are difficult to predict before you start. As successful business owners, the members of Young Entrepreneur Council have experienced firsthand the unexpected challenges of starting a company. Below, they share 10 of the toughest obstacles they didn't expect to face, and how other leaders can prepare for them.

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A business can learn a lot from data. Business intelligence is the methodology that takes data and derives actionable results from it. When a company utilizes those suggestions, it can lead to higher efficiency and productivity. However, there has been a reluctance in some businesses to give data-driven results a chance. Many feel as though data can't provide the 'human element' that leads to positive change. Despite this, other entrepreneurs have brought data-driven decision-making to the foreground, and below, seven members of Young Entrepreneur Council share their best advice and stories about how data has allowed them to make smarter decisions and drive their business success.

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End-of-year reviews are useful surveys because they help a business better understand its strengths and weaknesses. However, the analysis doesn't have any set way of being done. Different companies conduct their end-of-year surveys in unique ways, tailored to the needs of the business. Regardless, at the heart of every year-end study is the data collected. Analyzing this data can offer an enterprise essential insights into what it could be doing better, and what it excelled at over the previous year. In developing an end-of-year review technique, it's vital to cover the essentials to get a proper feel for the business's operation. To this end, seven members of Young Entrepreneur Council share their insight into what they do within their own companies for the end-of-year review, and how any business can get started on developing its own technique.

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Risk is often inherent in business, especially when you’re running your own. However, there are steps you can take to manage that risk. As highly successful entrepreneurs in their industries, the members of Young Entrepreneur Council have learned a lot about effectively mitigating risk and minimizing its impact on their businesses. We asked them to share some practical tips for new business owners who are also new to risk management. Read on for their best answers.

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What's the best way you can find that passion and spark again?

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An awkward conversation can be a minefield -- one wrong move could spell disaster. The stakes are even higher within a workplace environment. Since colleagues tend to be in close quarters throughout the day, uncomfortable situations that stem from these difficult conversations can fester and lead to unhappiness for both parties. When dealing with a difficult discussion with a co-worker, it's possible that you will read the situation or tone badly, and snowball the debate into a disastrous exchange. To help you deal with difficult conversations a little easier, eight contributors to Young Entrepreneur Council offer advice on how to deal with these interactions and what things to avoid that could could be detrimental to your future career and prospects.

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Online videos are one of the most successful marketing materials that a business has at its disposal. However, crafting an online video to draw people in takes a bit more skill than merely recording something and adding branding to it. A company should consider doing a short video ad like doing a mini movie. Just like a professional production, it should communicate a message and know who its target audience is. Aimless video production will only create something forgettable, the exact opposite of what a successful video should be. To help, we consulted 11 associates of Young Entrepreneur Council about what they consider to be the most vital aspects of successful online video creation.

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If you decide to start your own business, you can save yourself a lot of frustration and angst by learning a few simple lessons from those who have already had their own successes and failures.