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Ron Lieback

Founder, CEOContentMender

Mountain Top, PA 18707

Member Since February 2020

Skills

Writing
Search Engine Optimization (SEO)
Business Development

About

Ron Lieback is the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time)" and the Founder/CEO of ContentMender. He has two decades of writing, digital marketing, and business development experience. Trained as a traditional writer with degrees in journalism and English, Lieback began his writing career at a newspaper around the turn of the century. He moved to the digital space in 2005 and began thriving on hybrid roles to keep businesses lean. His past positions included director of content, client services, Search Engine Optimization, advertising, and business development. Besides founding ContentMender, Lieback is also Online Editor at Ultimate Motorcycling. Lieback is also a VIP Contributor at Search Engine Journal, where he publishes a monthly column.

Published content

13 Must-Read Business Books for Entrepreneurs

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Knowledge is the key to success. This is especially true for entrepreneurs, as the wisdom shared in books can prove to be invaluable for both the budding startup founder and the seasoned business owner. From time-tested strategies for growth to profound insights on leadership and innovation, these literary gems have the power to shape the way entrepreneurs approach challenges and opportunities. Whether you're seeking inspiration, seeking to hone your leadership skills or simply looking to expand your entrepreneurial mindset, books are a must-have resource to empower and guide you on your entrepreneurial journey. To recommend a few of their favorites, Young Entrepreneur Council (YEC) business leaders answer the following question:

Business Owners: Nine Impactful Ways To Improve Your SEO Efforts

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While creating a website for your small business is a great first step to expanding your audience and catering to your customers’ needs, building a website alone is often not enough to attract new visitors to your online store. One effective tactic is to improve your website’s SEO, or optimize your site to rank at the top of search engine results. This will not only allow current and potential customers to find your website with ease, but it will also ensure they have a more positive user experience once on your site. Even if you’ve never delved into SEO before, there are many simple yet effective steps you can take to improve your site’s ranking. Here, nine business leaders from Young Entrepreneur Council recommend the easiest ways small-business owners can give their SEO efforts an impactful boost.

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One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier. Below, 10 members of Young Entrepreneur Council offer the advice they would give to any young entrepreneur facing this hurdle right now and explain why these particular tips helped them in their own journeys as young entrepreneurs.

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Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers. However, if entrepreneurs want to boost sales or generate leads, they’ll want to optimize their digital strategy for conversions. To help, nine members of Young Entrepreneur Council offer their best tips for increasing conversions and explain why their advice is so effective.

Company details

ContentMender

Company bio

ContentMender is an SEO-driven content marketing agency. The company's mission is to inspire other businesses to tell their stories through strong content marketing, and get those stories to the top of the search results. ContentMender also helps businesses redefine and exploit their USPs through content marketing.

Industry

Marketing & Advertising

Area of focus

SEO
Content Marketing
Blogging

Company size

2 - 10