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Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers. However, if entrepreneurs want to boost sales or generate leads, they’ll want to optimize their digital strategy for conversions. To help, nine members of Young Entrepreneur Council offer their best tips for increasing conversions and explain why their advice is so effective.

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Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving. Below, 10 members of Young Entrepreneur Council each share one aspect of this mentality that can be applied to any business. Here's why they believe all companies can benefit from adopting these traits.

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With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key strategies that can help you target your audience effectively. As successful business leaders, the members of Young Entrepreneur Council have extensive experience developing and executing successful Facebook ad campaigns. Below, nine of them each share what they believe is the most important element of a great Facebook ad campaign and why it's so effective at capturing users' attention.

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Creating great content on social media doesn't mean much without a highly engaged and loyal following. Whether it's Instagram Stories, Facebook Lives, or TikTok videos, there are more ways to interact with your audience online than ever before. However, once you capture your audience's attention, you'll need to keep them engaged. Because your brand is competing with the countless other accounts your audience may be following, sustaining engagement from your followers may require some unique and unconventional strategies. To help, a panel of Young Entrepreneur Council members each share their insights on audience engagement.

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If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way. As a leader, maybe you've noticed low team morale following the submission of a large proposal or after turning in a long-term assignment. After periods of high productivity, whether professionally or personally, your employees may need to recharge. There are many different ways leaders can help facilitate this, from giving extra time off to rewarding all that hard work with a fun activity or prize. Below, 10 Young Entrepreneur Council members share some specific exercises, activities and advice for leaders to encourage employees to get back on track.

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A company’s culture—or its shared values, behaviors, goals and beliefs—can be one of the most difficult aspects of business for an entrepreneur to build. It involves bringing together employees from different backgrounds, with different experiences and with differing goals, and determining commonalities and a unified vision that everyone can agree on and strive toward. Naturally, this process can involve a few bumps along the way. But no matter how difficult the journey, building a strong company culture is key to building a successful business that lasts. To help, the members of Young Entrepreneur Council discuss 10 pain points they often hear about in company cultures and offer their best advice for addressing them.

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If you want to learn to be more productive, eliminate bad habits that form distractions.

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Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill. To help busy travelers find ways to keep costs down during a business trip, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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For many people faced with an unpleasant assignment, procrastination provides a welcome escape. While putting off the work might be comforting in the short term, however, it inevitably results in more stress and frustration down the line.  As an entrepreneur, you’ll likely come across many tasks you’d rather not do, especially if you’re feeling overwhelmed, burned out or are just having a busy day. Below, a panel of Young Entrepreneur Council members discuss the challenges of facing particularly daunting assignments and share their tips for tackling even the most dreaded tasks.

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Sometimes, all you need is a little boost to get yourself and your goals on the right track. While some people are naturally driven to accomplish their goals, not everybody is as motivated. Although it isn’t always easy, getting motivated can push you forward and help you advance in the world. That’s why it helps to have some go-to strategies for giving yourself a boost of confidence and energy. As successful business leaders, the members of Young Entrepreneur Council have learned and developed some effective self-motivation techniques to kickstart their drive and passion. Below, they share these techniques and describe how they can help you excel in your career and life. Q. How can someone become a more driven person? What's one unique technique they can use to self-motivate and find the drive to excel in their career and life?

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Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them. Consumers are spending more time online, visiting more platforms than ever before. Therefore, digital marketing is an important way to spread brand awareness and convert potential customers. But with so many evolving trends in digital marketing, keeping up and mastering best practices isn’t always easy. Below, a panel of Young Entrepreneur Council members discusses some of the common hurdles entrepreneurs face when dealing with digital marketing and offer their advice on overcoming them.

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For ultimate success, you must realign when things go wrong.

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Uncluttered writing equates to an orderly mind, which can improve the appearance of your business and you as a business owner.

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Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them. Here, eight leaders from Young Entrepreneur Council share some lesser-known red flags you should be looking for if you believe you’re working in a toxic environment and suggest what you might do if you spot any of these signs.

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Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the product packaging is only the start. The packaging should not only appeal to the customer, but also to any potential retailers. Below, nine members of Young Entrepreneur Council examine the key elements that businesses should look at when developing packaging for a product and explain why these factors can help the product be more attractive.

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When examining the habits and routines of successful people, specific patterns start to emerge. While they may approach their morning schedules differently, successful business leaders all include essential steps that help them prepare for their day. The small details may vary from time to time, but the overall sense of preparation remains. However, there are some actions that successful people just don’t include in their morning routines—for good reason. Here, eight leaders from Young Entrepreneur Council list a few of those actions and explain why successful people never do these things in the morning (and why people looking to achieve success shouldn’t either).

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Strong mental and physical health are a must for success; biohacks help supercharge both.

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When you're a busy entrepreneur, there never seems to be enough time in a day. You likely have long lists of tasks that require your full attention, but little time to sit down and focus on them. This can be overwhelming and, in turn, send your productivity levels into a slump. It’s important to find the best ways to prioritize your time so you can accomplish everything you want to do. To help you find what works for you, a panel of Young Entrepreneur Council members shared their best time management and prioritization tips.

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Entrepreneurs typically have long, nonstandard workdays, with some even working more than 15 hours at a time. Yet even though they may be spending all this time working on their business, there's no guarantee that their days are truly as productive as they could be. Building structure within your workday helps solve this problem. But how does someone specifically go about structuring their day, and what types of elements should be included? To help, nine leaders from Young Entrepreneur Council discuss the workday scheduling techniques that function best for them, and offer some advice on how others can follow in their footsteps.

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Blogging is a great way to share information and valuable content with your audience. It also brings a great chance to send potential consumers your way based on your search engine optimization (SEO). Whether it’s through video content or copywriting, blogging can be an essential tool for attracting potential leads and connections to your business. That's why we asked nine members of Young Entrepreneur Council how to take your blog to the next level and the best way to implement those strategies for maximum effect. Here’s what they recommend.

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Although ranking at the top of search engine rankings takes months, unlike ads that appear immediately, top-ranking content maintains its impact.

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Get to it, and train yourself to get to it by sticking to a strict routine daily.

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Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share. Logic would dictate, then, that we should pattern ourselves after those people if we are to achieve the same measure of success. To help, we consulted eight associates of Young Entrepreneur Council about the elements they would include on a checklist for those looking to become spectacular salespeople, and what it would take to check those boxes off. These are the factors they highlighted.

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You don't need to spend a ton of money to build a great business website. A high-quality website can attract customers and give them a positive experience with your company. If you don't have much web design experience, you may be concerned about the cost and time it might take for someone else to build the site for you. Fortunately, there are tons of website building tools that allow you to create your own business website, even if you don't know how to code. Many of these platforms offer plenty of sophisticated features without the hefty price tag, while also being user-friendly. To help you explore your options, we asked the members of Young Entrepreneur Council share their favorite low-cost, high-quality website builders. Check out these DIY tools before you outsource the job.

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Implementing these tips during trying times is imperative to optimize performance and should be continued into the future.

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Human beings are fallible. With every strength, there is an attached weakness. However, we are also self-aware, and that gives us an advantage. We can actively seek out our weaknesses and find ways to shore them up. Admitting that one is vulnerable to certain things is an excellent place to start. However, figuring out our strengths and weaknesses take a lot more time and effort than some are willing to invest. To help young business leaders get a handle on their characteristics, these eight members of Young Entrepreneur Council describe their personal techniques to determine where they are vulnerable, and how they address the shortcoming.