Member Since 2020
Scranton, Pennsylvania Area
Ron Lieback is the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time)" and the Founder/CEO of ContentMender. He has two decades of writing, digital marketing, and business development experience. Trained as a traditional writer with degrees in journalism and English, Lieback began his writing career at a newspaper around the turn of the century. He moved to the digital space in 2005 and began thriving on hybrid roles to keep businesses lean. His past positions included director of content, client services, Search Engine Optimization, advertising, and business development. Besides founding ContentMender, Lieback is also Online Editor at Ultimate Motorcycling. Lieback is also a VIP Contributor at Search Engine Journal, where he publishes a monthly column.
One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier.
Whether it’s to make a purchase, fill out a form or sign up for a list, the natural purpose of any business website is to get visitors to convert. When first starting out, entrepreneurs may focus more on the logistics of their website—ensuring each page works properly and that it is designed to meet brand standards—but in the process, they may forget to think about action steps for potential customers.
Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving.
With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key strategies that can help you target your audience effectively.
Creating great content on social media doesn't mean much without a highly engaged and loyal following.
If your team's morale seems a bit lower than usual, acknowledgement and rewards for their hard work can go a long way.
A company’s culture—or its shared values, behaviors, goals and beliefs—can be one of the most difficult aspects of business for an entrepreneur to build. It involves bringing together employees from different backgrounds, with different experiences and with differing goals, and determining commonalities and a unified vision that everyone can agree on and strive toward. Naturally, this process can involve a few bumps along the way.
If you want to learn to be more productive, eliminate bad habits that form distractions.
Business travel is an excellent opportunity to make new connections and close deals. However, between transportation, meals, accommodations and other per diem expenses, it's easy for a traveling professional to rack up a hefty bill.
For many people faced with an unpleasant assignment, procrastination provides a welcome escape. While putting off the work might be comforting in the short term, however, it inevitably results in more stress and frustration down the line.
Sometimes, all you need is a little boost to get yourself and your goals on the right track.
Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them.
For ultimate success, you must realign when things go wrong.
Uncluttered writing equates to an orderly mind, which can improve the appearance of your business and you as a business owner.
Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.
Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the product packaging is only the start. The packaging should not only appeal to the customer, but also to any potential retailers.
When examining the habits and routines of successful people, specific patterns start to emerge. While they may approach their morning schedules differently, successful business leaders all include essential steps that help them prepare for their day. The small details may vary from time to time, but the overall sense of preparation remains.
Strong mental and physical health are a must for success; biohacks help supercharge both.
When you're a busy entrepreneur, there never seems to be enough time in a day. You likely have long lists of tasks that require your full attention, but little time to sit down and focus on them. This can be overwhelming and, in turn, send your productivity levels into a slump.
Entrepreneurs typically have long, nonstandard workdays, with some even working more than 15 hours at a time. Yet even though they may be spending all this time working on their business, there's no guarantee that their days are truly as productive as they could be.
Blogging is a great way to share information and valuable content with your audience. It also brings a great chance to send potential consumers your way based on your search engine optimization (SEO).
Although ranking at the top of search engine rankings takes months, unlike ads that appear immediately, top-ranking content maintains its impact.
Get to it, and train yourself to get to it by sticking to a strict routine daily.
Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share.
You don't need to spend a ton of money to build a great business website.
Implementing these tips during trying times is imperative to optimize performance and should be continued into the future.
Human beings are fallible. With every strength, there is an attached weakness. However, we are also self-aware, and that gives us an advantage. We can actively seek out our weaknesses and find ways to shore them up.
ContentMender is an SEO-driven content marketing agency. The company's mission is to inspire other businesses to tell their stories through strong content marketing, and get those stories to the top of the search results. ContentMender also helps businesses redefine and exploit their USPs through content marketing.
Marketing & Advertising