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Nicole Smartt Serres

FounderSmartt Enterprises

Sonoma, CA 95476

Member Since March 2012


Nicole rocketed from receptionist to boss by 25, exiting her firm at $36M as owner. Her bestseller "From Receptionist to Boss" chronicles the rapid ascent now required reading for Sonoma State University. Nicole dispenses career-accelerating wisdom to 4K+ subscribers of her soon-to-be released newsletter Breaking Career Barriers. Forbes, Entrepreneur, Inc Magazine, WSJ have all featured her ascent from admin to advisor on shattering workplace barriers. She has a mastermind group on building a million dollar brand and offers consulting.

Published content

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Your personal brand is the version of yourself you showcase to the world. It encompasses your values, mission and brand personality that you showcase to customers, your network and potential employers. A personal brand can even be utilized alongside a business brand with great effects—up-leveling your professional identity and opening doors for new business opportunities. If you're looking to build a personal brand, check out this advice from nine members of Young Entrepreneur Council and find out how optimizing your personal brand can help you as a job seeker.

New to SEO? 10 Rules to Follow as You Get Started

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Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know. Whether you’re building your own website from scratch or are just getting a little more hands-on with its creation, entrepreneurs new to search engine optimization must figure out how to rank first (or at least high up) in search results. This project can seem like a daunting task. Luckily, though, a few key rules will help you to get started. Below, the members of Young Entrepreneur Council list the most important rules for those new to SEO and explain why they’re so vital for generating traffic.

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First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression. As successful business leaders, the members of Young Entrepreneur Council know that first impressions can lay the foundation for the rest of your time at any organization. Below, 10 members detailed the best things a new hire can do to impress their managers and company right off the bat. Here's why those actions are so impactful and can prove your worth and value as an employee.


Think of your network as a beautiful garden -- one you need to weed, trim and prune in order to keep it healthy and vibrant. And like your garden, your network needs to be fed. You do that by exposing your peers to great ideas and bright thinkers.

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When you're running an organization, communication breakdowns can lead to severe efficiency and productivity problems. While smaller teams may be able to quickly deal with the difficulties of communication inefficiency, this problem becomes harder to solve as the business grows and evolves. Cross-departmental communication is at the heart of a business's ability to respond to issues effectively. Without proper communication channels, the business runs the risk of losing customers and appearing unprofessional. So how can a company make sure that all its departments are on the same page? Seven members of Young Entrepreneur Council recommend a few tips you can use to ensure your organization's departments are communicating well.

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Sometimes, even employees who have a track record of excellent work can have bad days. But when bad days become bad weeks or even months, leaders should take the time to investigate. However, because it could be a sensitive situation, it may be best to take it slow and follow a few key steps. Below, seven leaders from Young Entrepreneur Council discuss some of the first steps they'd recommend taking when trying to figure out why a normally high-performing employee is suddenly off their game and what you can do to help them get back on track.

Company details

Smartt Enterprises

Company bio

Nicole Smartt dispenses career-rocketing wisdom to 4,000+ newsletter subscribers and advises professionals on shattering workplace barriers to achieve rapid impact. She builds executive presence for ambitious founders, leaders, recruiters and sellers to establish 7-figure personal brands through her social media mastermind. Nicole scales service-based solopreneurs into 8-figure agencies with her digital course and consulting. Her next book on leadership will be released late 2024.


Management Consulting

Company size

2 - 10