Member Since 2015
Spread Great Ideas
Sioux Falls, South Dakota Area
Raised in East Tennessee, Brian got an early start as an entrepreneur. He launched his first business, Brian's Windridge Lawn Care, with a rake, a mower, and a dream after his father showed up with a riding lawn mower in the back of the family minivan instead of the yellow mountain bike that Brian craved. At 16, tired of applying aloe to sunburns, Brian stopped cutting grass and started recycling printer cartridges when he co-founded Cash4Cartridges USA. He grew the company while at the University of Tennessee and sold it shortly after returning from living a year abroad in Argentina. After college, Brian moved to Silicon Valley to be part of the original leadership team at Inflection. Thanks to several amazing mentors, he learned how to build and profitably scale web properties. To date, he’s helped launch four multimillion-dollar digital brands, including Archives.com, which was bought by Ancestry.com for $100 million cash three years after its launch. Now, Brian is focused on helping e-commerce brands grow with his digital marketing fund, Spread Great Ideas, which privately invests capital and sweat equity into select digital brands in order to help them reach a larger audience, profitably. He also writes and publishes on the world’s great ideas, as he researches time-tested philosophical wisdom as confirmed by modern scientific research. Personally, Brian has been semi-nomadic since 2014. This started after he sold most of his possessions - except for his Piaggio (Italian for macho scooter) and his beloved treadmill desk - to pursue a more holistic lifestyle. He's lived on 4 continents, and traveled to over 40 countries. He's currently based in Europe. Inspired to make our world a better place, Brian loves to connect and collaborate with talented people all over the globe.
Choosing an investor for your business is like choosing a business partner: Their resources and input are going to have a major impact on the way your business functions and the potential it has for success. Determining the right investor for you, then, is not an endeavor to take lightly.
While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch audience attention and increase brand awareness. However, there are other campaigns that truly stick with an audience—be it a niche group or even an entire generation. These campaigns are not just memorable, but they’ve often become part of popular culture.
Negotiating your salary—especially when you haven’t officially gotten the job—can be a frightening prospect. Obstacles like imposter syndrome or inexperience can make you feel as though you should just accept the company’s original offer and move on, but it’s important to know your worth and to advocate for yourself if you believe you deserve a higher salary.
One-on-one meetings can be powerful opportunities for employees and managers to connect on goals, reassess tasks and brainstorm ideas, but they can also turn into wasted time if not leveraged properly. If there’s no agenda to follow or neither party is sure what to discuss, the meeting may end early and without any real progress made.
There’s a lot of great business advice out there—but there’s also an equal amount of unhelpful advice. While many people think they have the answers, only you can know what’s right for your business. However, it can sometimes be hard for new business owners to know what advice is worthwhile, leading to costly mistakes.
A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books.
Creating and maintaining a website is often one of the most important parts of running a successful business. Without a website, customers will have a hard time discovering and purchasing your products or services, so it’s key to ensure your website is up and functioning properly. When you’re a solopreneur, however, and all of the work falls on your shoulders, it can be all too easy to let website maintenance fall by the wayside.
No matter how busy your workday seems, you can always carve out a few minutes to take a breather.
Members of Young Entrepreneur Council share marketing methods you can use to get potential customers interested in your new mobile app.
There are many crises that a company can face during its lifetime, and they happen for many different reasons. Whether it's a financial crisis, an economic crisis, an environmental crisis or any other type of crisis, it's important for business leaders to have a plan in place to manage the situation quickly.
Global workplaces are a melting pot of cultures, work styles and professional backgrounds. Having a global team is an incredible opportunity to learn more about other individualized experiences and even boost your team's worldly viewpoints.
As a leader, you likely have a hand in many different sectors of your business, whether it's overseeing employees or directing specific projects. Because of the amount of time you have to devote to so many different activities, you may be losing time jumping from project to project. But there are ways that you can optimize your workflow without risking burnout and still get the same amount of work done—if not more—with time to spare.
A negative mindset can be poisonous in the workplace. It can lower morale, decrease productivity and spread to other members of the team, leading to toxic work culture.
Members of Young Entrepreneur Council offer their best advice for moving your physical retail store online.
Members of Young Entrepreneur Council discuss why you might not be seeing a good ROI on your business's mobile app.
When you're starting a new business, it can be easy to get lost in the excitement. Instead of carefully planning next steps, you may end up taking shortcuts or rushing to advance, which can ultimately have a lasting negative impact.
More and more businesses have made the shift to cloud computing in recent years, and it's not hard to see why. There are countless ways the cloud can benefit a company, from cost savings and sustainability to greater work location flexibility.
The last couple of years have forced leaders to step up, set good examples and make tough decisions that impact those they lead. Whether they were braving the economic battles brought on by the Covid-19 pandemic or examining diversity, equity and inclusion policies, leaders have been forced to adapt and learn new skills to manage today's most challenging situations.
In recent years, automation has become a common tech solution for many aspects of business operations, from marketing to data analytics and reporting. Automating monotonous and repetitive tasks gives you and your team that chance to focus on other duties in need of your undivided attention. Business automation is also a tool you can leverage to scale your company and promote growth.
High turnover rates are a tell-tale sign that something is wrong within your business. Whether the turnover rate is in a specific department or company-wide, it’s important for business leaders to address the issues that are occurring to prevent any further issues. Not addressing a high turnover rate can be problematic for a business and will likely lead to an unsuccessful team, a bad reputation, and low company morale.
Chief operating officers (COOs) are important assets to every organization. This critical C-level role oversees the day-to-day administrative and operational functions of the business they serve, as well as manages departmental leaders under their areas of purview.
As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page.
After more than a year of staying at home, many people are excited to travel again -- including entrepreneurs. In fact, getting some space from your business can really help clear your mind and prevent burnout. However, many business owners are still facing lingering challenges due to the pandemic, and it can be difficult to find time to step away from work.
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.
An individual who factors self-reflection into their everyday development is on their way to becoming a great leader. To advance, managers have to ask themselves regularly if their performance is in line with their leadership goals. The evidence can be in how well their team is performing and the results they have achieved.
As a business leader, you may already possess ideal traits, such as assertiveness, adaptability and conscientiousness. But perhaps you've noticed that you're lacking in other areas in which you could become a better leader. The first step is to become comfortable with being uncomfortable.
Taking on the leadership role of a manager can be daunting the first time. You're in charge of an entire team, and their successes and failures fall largely on your shoulders. Even though it can be intimidating, it's important to start on the right foot.
Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.
Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.
When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon.
Thanks to the explosion of tech, there are many new skills a small business owner must learn in order to be successful in the modern world. However, there are also a whole host of necessary basic skills that stand the test of time.
Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Trying to get people interested in your startup may seem like fighting a losing battle. The early stages of a startup have several challenges to getting customers involved in the business. Advertising to a large market can be expensive, and you have to figure out if your strategy will even work with your core audience. Standard marketing campaigns can be useful, but audience responses can be lackluster for something they've seen dozens of businesses try before.
With the current corporate focus on remote work, file-sharing and syncing services have become an essential part of the modern office. While some companies have bespoke designed solutions that meet their needs, these can be complicated and clunky to implement, requiring cybersecurity and IT administration input.
These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.
With the sheer amount of productivity hacks and life hacks on the market today, it's easy to get overwhelmed. Even with all of these, it can be hard to figure out which ones work and which ones are just myths.
Motivation works cyclically. There are moments when you feel as though you can take on the world, punctuated by moments when you feel like it makes no sense to do anything. If you've been feeling unmotivated at work recently, you're not alone. Workers worldwide go through the same moments of "boom and bust" when it comes to their motivation.
“Thought leadership” is a big buzzword in the business world right now, and it’s easy to see why it’s become such an important focus for leaders. When others look to you for your expertise and insight, you can become a leading, recognized voice in your industry.
As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:
One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren't bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.
Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:
All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole.
Internal meetings can be a fantastic strategic tool to help a business get all stakeholders of a project on the same page, but they can easily turn into massive time sinks if they are not properly scheduled and managed. Unfortunately, many companies don't strategize their meetings. The result is a once-weekly report that doesn't have any noticeable impact on the business.
19 entrepreneurs delve into where online freelance talent is most readily found
The new spin on the ancient philosophy is little more than an open-source lifestyle brand.
Though there are downsides, the pros can outweigh the cons -- if you do it right.
If you want to improve the odds of success with your online business, learn first what consumers are willing to pay for, then tailor your business to match it.
Having the right people in your council is critical to your success as an entrepreneur.
Spread Great Ideas is an amalgamation of sorts: For some, it’s a digital marketing fund which helps e-commerce brands reach a larger audience, profitably. For others, it’s a content marketing team which helps transmute the world’s great ideas - those time-tested gems of philosophical wisdom as confirmed by modern scientific research. For all, it relies upon unabashed curiosity, operational excellence, and the Socratic Method ’s promise of intelligent non-conformity in order to make that amalgamation work.