Member Since April 2015
About
Kyle Wong is the Chief Executive Officer and Founder of Pixlee, a user-generated content marketing company that helps brands leverage their happy customers to grow their business. Pixlee works with over 1,000 brands, including top brands such as Levi’s Jeans, Kimpton Hotels & Restaurants, Airbnb, and Kenneth Cole. Kyle graduated from Stanford University where he earned his degree in engineering. He is a mentor for the Stanford Accelerator (StartX) program, where he advises several early-stage VC backed tech startups. Kyle is a Forbes’ 30 Under 30 All-Star member and is a regular speaker and domain expert on influencer marketing and driving consumer engagement through social media. He is an active contributor for Forbes and Fortune Magazine where he writes on digital marketing, entrepreneurship, and various leadership and career topics.
Kyle Wong
Published content
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Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites. Whether consumers aren’t a fan of the price or decide to look elsewhere, businesses must figure out why customers are abandoning their purchases so they can address those issues and encourage completion of the sale. That's why we asked 14 members of Young Entrepreneur Council how companies can lower their online cart abandonment rate. Read on to learn how you can improve conversions on your e-commerce website.
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Members of Young Entrepreneur Council share some creative ideas for tech companies that want to leverage more user-generated content. Many businesses have realized that user-generated content (UGC) is a simple and low-cost way to increase online engagement and brand awareness. Strategies for leveraging UGC may seem fairly obvious for businesses with a physical product – it’s easy to share photos of customers wearing an item of clothing or using a product in their home. However, tech companies may need to get a little more creative in how they incorporate content from their users. To help you, we asked 13 members of Young Entrepreneur Council for their insights. Below they shared some effective ways tech companies can leverage user-generated content.
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A loyal community of followers can help your brand and business grow.
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In today's world, every business knows that consistent, quality content is the key to engaging consumers. Publishing giants like BuzzFeed have mastered the art of drawing people in with engaging headlines and interactive features, and encouraging repeat visitors with well-researched, valuable articles. While the average business likely doesn't have the need or the resources to publish dozens of daily pieces like BuzzFeed, there's value in striving to become a publishing powerhouse that meets consumers' desire for a steady stream of content. That's why we asked the members of Young Entrepreneur Council what companies can learn from these media conglomerates that garner tens of millions of unique daily visitors. Here are a few publishing lessons and tips they believe business leaders can benefit from.
Company details
Pixlee
Company bio
Powered by the belief that customer stories are the most powerful way to articulate the value of a product or service, Pixlee helps brands market and sell with real customer photos and videos. The company works with more than 1,000 brands such as Kenneth Cole, Airbnb, Levi Strauss and Kimpton Hotels & Restaurants to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Pixlee’s visual marketing platform curates customer-generated content in real-time, manages permission rights and easily integrates the content directly into multi-channel browsing and shopping experiences. The company’s approach has proven to impact sales profoundly: Shoppers that engage with Pixlee-managed content on a brand’s website are, on average, 2x more likely to make a purchase. Headquartered in San Francisco with offices in New York, Pixlee is funded by Andreessen Horowitz, XSeed Capital, Rothenberg Ventures, David Jones (founder of the world's first brand tech company You & Mr. Jones), GS Shop, and Bryan Weiner (chairman of 360i). Learn more about careers at Pixlee at http://www.pixlee.com/careers