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Learn what interest targeting is and how to use it to become a Facebook Ads pro.

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Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.  So what’s the best way to run a business from the comfort of your home while ensuring productivity and a healthy work ethic? Eleven members of Young Entrepreneur Council share their insights by responding to the following question:

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Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that your company is better than others. The art of being persuasive, however, is something many entrepreneurs overlook, despite it being such a core component to a successful business. But how can today's business owners be more influential in their business operations? Is it worth investing time and money to learn how to persuade others? Below, seven leaders from Young Entrepreneur Council suggest several methods that business owners can use to improve their persuasion tactics within their daily lives.

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Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables. Luckily, advances in business technology have created a significant increase in the number and availability of task management solutions. It can, however, be challenging to know which tool to choose, and a user can quickly get bogged down by the number of options in front of them. To help, eleven professionals from Young Entrepreneur Council weigh in on the most effective tools and solutions they've used to get organized and explain what about those solutions helps them stay on track.

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Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more. Along with a brand, however, comes the story that lets consumers understand the “why” behind your company. To help you develop that story, a panel of Young Entrepreneur Council members shared the most important components of a captivating brand story and how to leverage them. Follow their tips to craft a story that will engage your audience and build a loyal following.

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Entrepreneurs can face obstacles from many different areas, but when you’re young and new to the business, there always seem to be extra hurdles to jump over. Both external and internal pressures can wear down on you, and before long, you can start feeling overwhelmed. But these pressures shouldn’t deter you from becoming an entrepreneur, and there are steps you can take to overcome them. Here, eight leaders from Young Entrepreneur Council discuss some of those common obstacles young business owners face and offer their best advice based on their own experiences as young entrepreneurs.

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In addition to the position itself, company benefits are one of the most important elements that candidates carefully consider when gauging whether they want to join a company. Once an employee is on board, these perks can also play a role in whether or not an employee chooses to stay and whether they get the sense that the company values their contributions. To help leaders determine which benefits to offer, 10 members of Young Entrepreneur Council (YEC) explore the following question:

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Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions. With so many options on the market, leaders may not know where to start in their search for a great CRM tool. Below, 15 experts from Young Entrepreneur Council shared their favorite CRM tools and why they’re so effective.

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When you run a business and hire employees, it’s essential your new staff members feel like they are valued members of the team. Your efforts should begin on day one with an onboarding process that will help new employees feel welcome, and that will set them up for success as they start their work. To learn their best advice on how to onboard new employees successfully, the members of Young Entrepreneur Council answered the following question:

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Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is. Below, 12 members of YEC shared what they believe is the most important design element to incorporate into your company’s homepage to increase traffic. Try out their recommendations to start bringing in more website visitors.

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When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon.  Even if your business is thriving, growing too quickly can tire out your staff and burn through your resources. New companies experiencing their first "growth spurt" may try to scale up before they have the team or infrastructure to support it, and this path rarely ends well. To help you scale at a reasonable pace, 12 members of YEC shared their tips for properly managing your growth rate.

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First impressions count for a lot, especially with a prospective business partner or client. When you're selling something, the first impression you make is so important. If a prospective customer isn’t immediately intrigued, they’ll be unlikely to revisit or consider your brand in the future. To ensure you capture your audience’s attention, you’ll want to find ways to wow them from the start. To help, a group of successful entrepreneurs shared their best tips for making a great first impression with a potential new business partner or client. Follow their recommendations to make yourself unforgettable.

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Because they often have very limited resources, small businesses have to be intentional about the tools they use. They don’t have the luxury of testing out and paying for expensive software and systems they ultimately may not keep, so it’s important that their chosen solutions are budget-friendly and effective from the start. For these reasons, cloud computing and storage can provide some major benefits for these businesses. With free or low-cost pricing plans available, companies can take advantage of cloud technology to grow their businesses like never before, which is why these eight experts from Young Entrepreneur Council offered some specific and impactful ways that cloud technology can be used by small and medium companies to fuel growth.

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Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully. So how does a company go about creating an email list that will yield a good return on investment? What's the first thing an entrepreneur needs to do to ensure that the list is successful? Here, 11 experts from YEC look at some crucial first steps to setting up an email list that will offer a good ROI, and why these steps are so critical to the list's (and the entrepreneur's) success.

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As a new business owner, it isn't easy to sort out which business strategies work and which ones don’t. There's no standardized roadmap that guarantees success. Instead, success in business is a series of trial-and-error tests that result in a positive outcome, with plenty of mistakes along the way. When it comes to marketing, many business owners make mistakes without even knowing they’re doing so. If not addressed, these issues can lead to failed campaigns, unjustified expenses and very few results. Below, nine members of Young Entrepreneur Council look at some of the most common mistakes new entrepreneurs make when planning their marketing efforts and the best ways to remedy them.

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Information can be a valuable resource, and having enough of it is key to helping business owners make smart decisions. But lack of information or experience can also have an impact. Even seasoned entrepreneurs have regrets or moments when they wish they had done something differently if they knew at the beginning what they know now. Here, seven members of Young Entrepreneur Council reflect on their current knowledge and business experience in order to share some of the steps they wish they would have taken before starting their businesses.

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Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done. These 12 members of YEC look at these extraneous factors that new entrepreneurs tend to overlook before embarking on starting their business and explain why these elements are so critical to your success as a business owner.

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As an executive, difficult conversations often come up in the workplace. It may be something as sensitive as expressing a concern to an employee or explaining why the company's letting someone go. Part of being in a position of leadership is learning how to navigate those conversations. These difficult conversations are part of the territory, and even though it may be challenging to deal with them, they must be dealt with head-on. So how can a professional best deal with these kinds of situations? We asked eight executives from Young Entrepreneur Council about their most successful strategies when dealing with difficult conversations in their daily work life. Here's what they suggested.

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When you understand your customer, you can better tailor your products and services to their needs. The most reliable way to get to know who your customers are and what they're looking for is to get that information directly from them. But how can you persuade customers to give you the comprehensive, actionable feedback you need? Luckily there are tried-and-true methods for establishing a dialogue with your customers so you can serve them better. Below, eight members of Young Entrepreneur Council share strategies business owners can use to get concrete feedback from their customer base.

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Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

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[LONG FORM EMAILED TO KELSEY] 2020 has been a year of challenges on multiple fronts, from the COVID-19 pandemic, to racial injustice protests, to a highly contentious Presidential election. Businesses have had to contend with rapid changes in consumer behaviors and spending patterns, and many have had to adjust their models accordingly. To stay afloat, business leaders have had to learn to market successfully while navigating this strange new environment. We asked a group of entrepreneurs the best marketing tips they've learned this year and why. Read their insights for some valuable lessons to take with you into 2021.

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Communication is one of the core components of a successful business. The leader of said business must be a master of communication to ensure that their wishes are understood throughout the company. When we look at the most outstanding business owners and captains of industry in the recent past, their skill as communicators stands out as one of their defining characteristics. Yet a lot of what these leaders think of as second nature is still a mystery to the rest of us. Here, eight professionals from Young Entrepreneur Council weigh in on the communication secrets of great leaders and offer some anecdotal evidence to support their assertions.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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Working from home requires paying attention to many small details regarding your mental and physical well-being, with work-life balance tending to be significantly higher among remote workers compared to traditional office workers. Most companies have now opted to offer remote work packages for their essential staff in response to the global pandemic. But when you're only just getting into the remote working lifestyle, it can be challenging to figure out a proper work-life balance. Remote work, especially, tends to infringe upon your daily life incessantly, making it hard to set boundaries and stick to them. Below, these eight professionals from Young Entrepreneur Council share the habits they rely on to achieve a better work-life balance while working remotely and explain why their strategies can help other entrepreneurs, as well.

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Growing a business seems like a simple prospect, and it can be deceptively simple on paper. However, once you start to delve into the heart of the matter, you realize that a service-based business requires some deep thought before you can scale it. In any business place (but especially in a service-centered organization), time is money. You can only be present so often at locations that need you to be there. As the business grows, these locations multiply, while just one of you remains. How does an entrepreneur deal with this? Eight experts from Young Entrepreneur Council discuss how they grew their own service-based companies, offering actionable advice for any entrepreneur who wants to follow the same tactics.

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Some entrepreneurs who want to scale their companies and fast-track their growth hire a business coach to help them get there. These professionals often have years of business experience themselves and can help you take your business to new heights with their insights. If you’re on the fence about hiring a coach, take it from the members of Young Entrepreneur Council: It’s worth the investment. Below, 10 members shared one of the biggest benefits they’ve experienced from hiring a business coach and why they suggest others follow suit.