Jon Clark

expert panel

For many businesses, the holiday season is a time of increased demand and heightened activity, necessitating the hiring of seasonal or temporary workers. While these short-term team members are invaluable in meeting customer needs, managing a sudden influx of new hires can be a daunting task. To ensure a smooth and successful operation, it's essential for employers to master the art of managing seasonal or temporary teams effectively. Here, Young Entrepreneur Council members offer practical tips and strategies for setting up these temporary workers, and the entire team, for success during the holiday rush. These tips will help employers navigate the challenges that come with seasonal staffing while maintaining service quality and customer satisfaction.

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Building trust starts with your website. After all, it is often the first thing people will see about your business.

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A lot of business owners develop a pricing strategy when they first open their doors, and they never address it again. But pricing shouldn't be a one-time thing.

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When people are spending less, it naturally causes worry and concern. But this doesn’t mean you can’t make some great sales.

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There are many reasons why someone may only stay on your website for a few seconds.

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Following up on a pitch isn’t easy. You really want to get a response, but you don’t want to come across as annoying. 

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Employees are the heartbeat of our businesses—it’s only right that we treat them well in return.

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For starters, stop hosting meetings just for the sake of it.

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By developing collective values and communicating well, you can ensure your company culture thrives despite the distance between your employees.

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Motivating people in person is very different from motivating team members who are dotted around the world.

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There is no denying that TikTok is having a massive impact on Gen Z and their shopping habits.

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If you are not capitalizing on this trend, you are missing out on a great opportunity to engage with customers and boost visibility on social media. 

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Thought leadership helps businesses build a trusting relationship with potential customers they don’t even know are considering their brand.

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Rather than turning a blind eye to the mental health of your remote workers, this is something you should actively invest in. 

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Get your store prepared, otherwise, you’ll have to wait until next year to really take advantage of this big shopping holiday.

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No matter your geographic location, you’ll find that the following tips provide you with cost-effective solutions and measurable results.

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The first thing you must do is ensure that the freelancer you hire has the skills and ability to work in your particular field.

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You need to first understand the inverted pyramid structure and second how to craft your copy in each section.

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Color is used for so much more than the attractiveness of a website.

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If you want to grow your digital marketing talent and personal brand, an impressive LinkedIn presence is a must.

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The short answer is that while you can use Discord for marketing, how good or successful your endeavors are depend on your niche.

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You could be churning out quality content for a number of years, but when you look at viewership, you see that you’ve only managed to get 33 views, four likes and zero comments. This can be frustrating.

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For you to predict and improve customer lifetime value successfully, you’ll need to know how to measure customer lifetime value.

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If your questions are vague and restrictive, you’ll often get lukewarm responses that won't serve you well. 

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There’s no one right way to monetize a podcast, but these eight strategies can help.

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As we embrace the new dispersed global economy, these remote leadership tips could mean a lot where your business growth is concerned.

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Asking customers for their input strengthens your relationship, and when customers see their own reviews and those of others on your website, it makes customers feel valued.

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According to Cisco, by 2021, it would take you over 5 million years to watch all the video streamed across global IP networks in just one month. With that much competition, luck alone isn’t going to get you very far. It almost always requires some strategy to make a viral video.

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Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking usually required developers.

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Focus your attention to where it really needs to go. 

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A well-written press release is an introduction to your company and increases your visibility as an industry expert within your community and beyond. You can create a brilliant press release even if you didn’t do great in your composition class. 

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Having a strong presence on Facebook is as easy as generating great, emotionally resonant content that your market will love.

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It isn’t that you’re not trying. Instead, it’s more that you might not understand just how essential some of the simpler things are.

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It probably isn’t one big thing you’re doing wrong, but multiple smaller things you could be doing better.

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The best PPC strategy is being adaptable and staying on top of consumer trends that other brands don’t catch on to right away. 

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Remember, Rome wasn’t built in a day, so take it slow.

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When we create video content that’s engaging and shareable, something magical happens, and it might just go viral.

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An integrated approach that optimizes both PPC and SEO may be right for your business.

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Apply your marketing skills to Facebook, and generate leads.

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Being a great place to work is about respecting and valuing your team as people.

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Steer clear of these mistakes to position your brand and portray it in the best possible light.

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As with many things, the more SEO changes the more SEO stays the same.

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Your website is the sweet spot where all of your digital marketing efforts meet, so make it count.

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Video is the name of the game for businesses looking to engage social media users.

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It all starts with you, your idea and your passion.

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Being prepared is the best defense for a potential PR crisis.

expert panel

Online videos are one of the most successful marketing materials that a business has at its disposal. However, crafting an online video to draw people in takes a bit more skill than merely recording something and adding branding to it. A company should consider doing a short video ad like doing a mini movie. Just like a professional production, it should communicate a message and know who its target audience is. Aimless video production will only create something forgettable, the exact opposite of what a successful video should be. To help, we consulted 11 associates of Young Entrepreneur Council about what they consider to be the most vital aspects of successful online video creation.

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The more prepared you are for common challenges, the higher your chances of success.

expert panel

13 Great Methods of Expressing Gratitude Thanking others who deserve it makes you a better entrepreneur. Entrepreneurs have an unearned reputation for being cold individuals because of the things they may need to do what is necessary for the success of their enterprise. However, showing gratitude and letting others know they are appreciated dispels the idea of the cold business owner. Gratitude shows that you care, and people are compelled to reciprocate, just so long as the thankfulness is genuine. Thankfulness shouldn't extend only to friends and family, but also to coworkers and employees. Below, 13 business owners from Young Entrepreneur Council share what they considered the best way to show gratitude to someone, even if they aren't closely related to them.

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Livestreaming enables you to connect with an audience of thousands or more.

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Check these items off your list before the big launch to maximize your chances of success.