Pokin Yeung

expert panel

One of the first things a business owner might do when starting their business is determine their target audience. Even after narrowing down your target audience, however, you'll still find a lot of diversity in your customer base. Whether they’re of various ages, genders, careers, cultures or needs, there are many different types of people who may be interested in and find value in your product or service. In order to appeal to them all, then, you’ll need to design your website thoughtfully. Below, nine members of Young Entrepreneur Council share some of the strategies you can use to make your website more appealing to a diverse audience. Try out one of their methods to ensure everyone has a positive experience with your business.

expert panel

For some, the meaning of the adage “the customer is always right” has evolved from “businesses should listen to consumers because they drive the market” to “businesses should always focus on giving customers exactly what they want—no matter the ask or the cost.” However, sometimes the customer isn’t actually right, and giving in to their demands isn’t the wise move. When a customer is angry or frustrated, it’s important for a business to listen to and empathize with their concerns. But if that customer is ultimately wrong, you shouldn’t make unreasonable sacrifices or do something that’s not really in their best interests just to get back into their good graces. Here, 10 Young Entrepreneur Council members share their thoughts on how to strike a balance between ensuring a customer feels well-treated and doing what’s right for your business.

expert panel

Building positive client relationships is the key to the success for any business. However, when you run your business from home, the way you go about building these relationships may look a bit different than it would for a more established organization or in-office environment. While it may take some adjusting for maximum effectiveness, it is possible to build positive client relationships while working from home. Here, seven members of Young Entrepreneur Council discuss their best tips for doing so.