Alexandru Stan

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Every business faces setbacks at some point. Whether it’s a campaign that didn’t perform as well as you expected or a product that experienced major delays in production, setbacks seem to be part of the everyday entrepreneurial experience. What really makes a difference is how you respond to them. Here, 11 members of Young Entrepreneur Council share how they respond when they experience setbacks in their businesses and what steps they take to effectively reset and move forward.

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Several elements of SaaS businesses, including customer relationship management, marketing automation, product development and personalization, can benefit from AI and ML.

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Often, the leaders we remember the most are the ones who inspire us to take action or to better ourselves and make an impact. To be inspirational in this way is a goal many leaders dream of achieving, yet it’s not a skill that always seems to come naturally to those who try.  Thankfully, there are a few steps you can follow to help put you on the right path. Here, 10 members of Young Entrepreneur Council each offer up one step leaders can take to be more inspirational day to day and discuss why developing this trait will benefit you, your team and your company overall.

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Once the commotion has subsided, founders will have a compelling proof point to present to investors if the company can survive and show both resilience and growth.

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For an introverted or shy entrepreneur, public relations may not be a favorite activity—but it's a necessary one. Without good PR, you can’t get a positive message out about your company or connect effectively with potential stakeholders, both of which are vital to growing your business.  If networking and speaking about your business don’t come naturally to you, the members of Young Entrepreneur Council have a few tips that can help you improve. Below, they discuss these tips and how they can help introverted or shy business owners successfully (and confidently) get through any public relations activities they may need to participate in for the good of their business.

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Instead of being obsessed with this number, you and your team should focus on the product or service you are creating.

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One of the hurdles many young entrepreneurs face is being taken seriously by other established leaders in their field. Even potential clients can often have a difficult time trusting a young, new-to-the-field entrepreneur with their projects and requests. But age and lack of experience don’t have to create an insurmountable barrier. Below, 10 members of Young Entrepreneur Council offer the advice they would give to any young entrepreneur facing this hurdle right now and explain why these particular tips helped them in their own journeys as young entrepreneurs.

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There are many ways to grow your SaaS business other than traditional marketing. Let's talk about how simple attendance at a conference can yield more than you would have expected. 

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Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving. Below, 10 members of Young Entrepreneur Council each share one aspect of this mentality that can be applied to any business. Here's why they believe all companies can benefit from adopting these traits.

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While some people may be naturally inclined toward leadership roles, no one is born a perfect leader. The ability to inspire, motivate and guide a team of people is built up over time, and no matter how many managerial positions someone has held, there's always more to learn. Often, your day-to-day interactions can be a source of inspiration for improving your leadership skills. Here, 12 Young Entrepreneur Council members share the inspirations in their daily lives that encourage them to be better leaders.

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There is a perfect marketing opportunity to generate quality content and bring your audience closer to your products.

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Your brand identity should continuously evolve; never stop working on it.

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Your team’s mental health is the key to success or failure.

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Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service. When you’re tasked with making these decisions as a leader—no matter if you make the right ones or the wrong ones—you’re bound to learn something along the way. Below, the members of Young Entrepreneur Council describe their toughest marketing decisions and the lessons they learned as a result.

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For many entrepreneurs, a growing business is a successful one. But there’s a lot more to consider than simple growth as a measurement for success. A quality company culture, happy and fulfilled employees as well as seamless processes are all factors that contribute to a healthy company—and they all have the potential to be negatively impacted by your company’s growth. When your business is small, you have a greater ability for solving and preventing problems that may crop up. As your business grows, that becomes less true. Below, a panel of Young Entrepreneur Council leaders list some common issues you’ll likely encounter as your company approaches the 50-employee mark, and explain how and why you should prepare for them to occur.

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When a company’s growth seems to be slowing down or hitting a plateau, it may be indicative of a bigger problem. However, it’s how you address the problem that can make or break your business. To help, nine Young Entrepreneur Council members share their strategies for regaining momentum in your business, and explain why these strategies work so well to help reignite your growth.

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Every team needs someone who they can turn to for guidance, inspiration and motivation. Without a great leader, a business may quickly find itself directionless and producing poor results. As successful business leaders themselves, the members of Young Entrepreneur Council have learned a lot about effective leadership during their careers. Below, nine of them share some of the lessons they’ve learned recently, and explain how these lessons have helped them improve their leadership skills and, ultimately, their businesses.

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Increasing productivity and focus is something most professionals strive for. But while there are different tricks and tips for being more productive and focused on your work, the tips don’t always work for every person. The key is to find advice that works for you and your lifestyle. Here, nine Young Entrepreneur Council members share the habits they try to instill in their teams to help them be more productive and focused. Try out their recommendations and see which is most effective for you.

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Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. However, when done right, it can be an effective communication tool to gain new clients and customers. This also means that, with a little strategic planning and creative thinking, businesses can leverage their email marketing to increase brand loyalty and keep customers. But how do they do it? Here, a panel of Young Entrepreneur Council members share pointers on how businesses can improve their email marketing to boost brand loyalty and why this marketing tactic works so well.

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Taking up a side hustle has become increasingly popular and easier to achieve in the modern digital age. While there are countless side hustles people can take advantage of, there may be a few opportunities that are more lucrative than others. If you're looking for your next side hustle idea, it helps to get inspiration from individuals who have successfully launched and grown businesses themselves. Below, members of Young Entrepreneur Council each share one side hustle they believe will be popular in the coming years and why each one is such a good opportunity.

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Owning a business is one of the most challenging endeavors a person can take on, and owning a small business is no exception. From strategizing to delegating and everything in between, there are many difficulties that small-business owners face, yet most of them would say that it's all worth it in the end. To offer their thoughts on why facing such trials and tribulations is worth it, a panel of Young Entrepreneur Council members answered the following question:

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There are always great solutions for great teams. You just need to know your company’s needs.

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There are many situations in which an aspiring or established entrepreneur could benefit from a business partner. Maybe you're just starting out and believe your business idea would perform better with someone else by your side, or perhaps you've grown your company as much as you can on your own and need another person at the wheel with you to reach the next level. While it's essential to know the qualities you're looking for in a business partner, it's just as important to know what to avoid. If you're searching for your ideal business partner, keep an eye out for these nine types of people. Here's why the experts of Young Entrepreneur Council say entrepreneurs should avoid them, as well as how these qualities will affect your relationship.

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With so many technological advancements taking place and remote and hybrid workforces on the rise, recruiting and hiring processes are much different than they used to be. These days, apps, software and social platforms are where many companies go to seek new talent.  Depending on your industry and company culture, however, some software will be more beneficial than others when it comes to hiring. Here, 10 members of Young Entrepreneur Council discuss their picks for today's most impactful apps and software for recruiting and hiring.

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With so many electronic devices and social media platforms, it's easier than ever before for even the most focused and organized of professionals to get distracted from the task at hand. Combine that with the fact that work-from-home and hybrid work models have become popular for many companies, and it should really come as no surprise that people are having a hard time focusing. However, with a little discipline and a few routine changes, there are some effective ways to banish procrastination, minimize multitasking and achieve focus during your workday. To that end, 12 members of Young Entrepreneur Council (YEC) share their insights on the following question:

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Members of Young Entrepreneur Council recommend apps and software that can help improve your social media marketing strategies. With so many companies using social media platforms like Facebook, Twitter, LinkedIn, YouTube and even TikTok, getting noticed and keeping up with the time-consuming demands of a social media marketing strategy means taking your social media game to the next level. Whether it’s saving your team time on the back end or streamlining your content creation efforts, there are a multitude of ways you can improve your current strategy. Below, a panel of Young Entrepreneur Council experts recommends the top software for leveling up your social media.

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Paying attention to some little details can help you avoid failure in your startup.

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Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way. To see positive results from your content marketing efforts, there are some important "dos," but there are also some very important "don'ts" that should be considered. Below, 13 Young Entrepreneur Council members share their top actions to avoid in content marketing and why.