Member Since April 2015
About
Founder & CEO of KETL Mtn. Apparel & Worldwide Cyclery. Jeff Cayley went from racing mountain bikes professionally to building a one-of-a-kind boutique mountain bike shop & outdoor apparel brand. Cayley's companies have landed on the Inc. 5000, Entrepreneur 360 list & been featured in several marketing / branding case studies.
Jeff Cayley
Published content
expert panel
When searching for the right company to join, hopeful job seekers often consider professional development opportunities to be a major incentive to apply. However, for businesses with budget limitations, providing employees with the best development opportunities can be a challenge. Fortunately, some savvy businesses have found ways to create a culture of continuous learning and employee growth without breaking the bank. To that end, 13 Young Entrepreneur Council members weigh in with their best budget-friendly strategies for employee professional development.
expert panel
As more and more Gen Zers make their way into the professional sphere, businesses are presented with unique opportunities and challenges. For business leaders who have already hired individuals from this generation, several key lessons have emerged about effectively engaging and recruiting this tech-savvy and value-driven group. To impart these lessons to businesses looking to hire the current workforce's youngest generation, a panel of Young Entrepreneur Council (YEC) members answered the following question:
expert panel
Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from your brand on Instagram differs from the messaging they receive in their email inbox, how can the customer trust what your brand is trying to say or sell? Similarly, if logos, fonts, colors or other design choices for your brand vary by platform, you may be giving off a disjointed, unprofessional look that can be off-putting to customers. To prevent this from happening, you should always strive for brand consistency across all marketing platforms. To share their expert advice on how to do so, the members of Young Entrepreneur Council discuss the top tips they think all entrepreneurs should know about creating a consistent image for a brand.
expert panel
For many businesses, the holiday season is a time of increased demand and heightened activity, necessitating the hiring of seasonal or temporary workers. While these short-term team members are invaluable in meeting customer needs, managing a sudden influx of new hires can be a daunting task. To ensure a smooth and successful operation, it's essential for employers to master the art of managing seasonal or temporary teams effectively. Here, Young Entrepreneur Council members offer practical tips and strategies for setting up these temporary workers, and the entire team, for success during the holiday rush. These tips will help employers navigate the challenges that come with seasonal staffing while maintaining service quality and customer satisfaction.
expert panel
In his 2023 report, the U.S. Surgeon General reported that millions of Americans are lonely, not just at home, but also at work—and this continues to be an ongoing issue. While this trend began before the pandemic isolated millions of individuals from their families and friends, these feelings of loneliness have only increased since. As one’s work makes up a significant part of a person’s life, finding ways to seek connection with co-workers and build a sense of belonging and camaraderie is key to addressing this ongoing problem. So how can employers help? Here to share their insights, 10 business leaders from Young Entrepreneur Council weigh in on what employers can do to ensure their teams feel connected and supported at work, and discuss why doing so is so important for everyone’s well-being.
expert panel
As a member of the executive team, a COO—or chief operating officer—is a key leadership position responsible for the overall daily operations of a business, ensuring long-term goals are met with everyday tasks and initiatives. Because the COO has a hand in nearly every department of the company, selecting the right one could be the difference between a major business failure and a major success. How, then, can companies ensure they’re recruiting and hiring the best candidates for such an important role? The members of Young Entrepreneur Council break down the answer below by sharing nine tactical steps business leaders can take to ensure they hire the best COO for their team.
Company details
KETL Mtn. Apparel
Company bio
KETL Mtn. Apparel creates outdoor & travel apparel with a focus on versatility & useful design features. Every product sold comes with a lifetime repair guarantee that covers anything from rips, tears, stains etc. All apparel is made to last a lifetime & keep closets and travel bags as minimalist as possible. Pack light, do more!