Member Since March 2021
Skills
About
WHAT I DO: I help establish executives, experts and entrepreneurs as the authority and recognized experts in their niche. Our goal is to achieve your brand strategy through press campaigns and brand awareness. My team of experts publish entrepreneurs in top publications to gain credibility and visibility. By creating social media marketing campaigns and a PR strategy we attract the target market and close more deals. As the successful CEO and founder of ZavoMedia Agency headquartered in New York City, Liana is responsible for designing marketing and sales funnel strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought. She has harnessed more than 10 years of experience as a renowned digital expert through executive leadership, consulting work, keynoting and thought leadership. Liana has spoken at many top conferences, summits, C-Suite Conference, and she has launched her successful business podcast What Makes A Woman. WHO I SERVE: Liana is the host of What Makes A Woman podcast, which aims to bring compassion and conscious leadership to business and in our personal lives and help listeners ask themselves questions to become thought leaders. Spotlighting C-level executive women and men on her show who teach the listeners the tricks and tips of how to run multimillion dollar businesses and inspire the next generation of entrepreneurs. WHAT MAKES ME UNIQUE: Promoting emerging leadership trends and evolving leaders' relationship to others is what Liana excels at. After moving to the US in 1995 from Russia with her family and a head full of dreams, she co-founded three tech starts-up and began her journey to immerse herself in conscious leadership training in various disciplines such as psychology, wisdom traditions, awareness and mindfulness practices. In 2018, she launched ZavoMedia Agency to empower other women with a belief that the world is a better place when the feminine and masculine energy on the planet are more in balance. Expertise areas: • Agile marketing, growth hacker marketing, responsive storytelling • Digital branding and marketing, brand monetization, social and mobile marketing and strategy, mobile app development, niche marketing strategy, media and public relations • Influencers' strategy, fan and consumer engagement, brand and social media monitoring, social commerce, content development, blogging, disruptive new media, SEO-SEM • Metrics and analytics, marketing ROI, business development, sales strategy (CRM), customer acquisition driven and customer retention marketing program’s
Liana Zavo
Published content
article
Anyone can deliver a story in various ways, but it doesn’t mean that each is an effective and meaningful one. There are elements to consider before creating that big story that will thrust your brand to phenomenal heights.
expert panel
With all the channels businesses can use to communicate with their core audience, it's now easier than ever to get feedback from consumers. And whether it’s direct or indirect feedback, many consumers are more than willing to give it. But with so many channels to choose from, how can leaders decide what the most effective ways to stay informed of customer opinions are? Here, nine leaders from Young Entrepreneur Council examine the solutions they use to gather and respond to customer feedback and explain why these solutions work so well.