Jennifer A Barnes

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More than ever, people are consuming content via social media—a platform where you have to quickly stand out if you don’t want users to pass you by. One of the most popular ways of doing that today is through short-form video content. Only growing in popularity, this medium gives businesses and creators sometimes just a few seconds to make their point and draw viewers in.  This can be difficult for businesses that may be used to producing longer-form content, such as blog posts or interviews. Luckily, there are several ways you can take advantage of tools like TikToks and Instagram Reels even with little to no experience. Here, the business leaders of Young Entrepreneur Council offer their advice for leveraging short-form videos to draw more consumers to your business.

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Putting the right people together—ones who get along, who play off each other’s strengths and who support each other—can be one of the most difficult aspects of being a leader, as getting the formula wrong can be disastrous for team morale and productivity. While some signs, like arguing, can be a clear indicator of an ineffective team, others may not be so easy to spot. To offer some clarity, 10 business leaders from Young Entrepreneur Council each offer up one thing ineffective teams tend to do poorly and what they would suggest they do instead to better their productivity and teamwork. Keep an eye out for these telltale signs that your team may be struggling more than you think.

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By adapting to the changing dynamics of the job market and prioritizing the needs and aspirations of candidates, organizations can position themselves as employers of choice and secure the best talent for their long-term success.

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Imposter syndrome can affect anyone—regardless of age, gender or background. However, these feelings of self-doubt can often hit a little harder for young female entrepreneurs, as they may feel they are less qualified or have more to prove than their male counterparts. As entrepreneurs, they may lose out on vital business deals or opportunities to advance their careers if they are unable to overcome these hurdles. To help, nine women from Young Entrepreneur Council draw from their experiences as entrepreneurs and offer their best advice for how to overcome imposter syndrome, succeed as a business leader and forge ahead in one’s career with confidence.

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It should come as no surprise that a healthy and happy employee is a more productive one. This is why many employers are looking to employee wellness programs to help their team members build healthier habits to improve both their physical and mental health. However, getting employees interested in taking advantage of these benefits means considering their needs and what gets them excited to participate. For a list of perks, policies and initiatives that might spark the interest of your team members, consider the following suggestions from the business leaders of Young Entrepreneur Council. Here, they recommend ideas they themselves have implemented or have seen succeed in the workplace and discuss why they believe employees are so excited to take advantage of these benefits.

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As inflation continues to take its toll on the economy, many professionals are looking for ways to increase their income. While some may choose to take their talents elsewhere and seek a higher-paying job, or even add on to their workload by taking on a potentially lucrative side hustle, others are content with their current career of choice and would rather earn their bump in pay another way: a raise.  However, unlike applying for a new position at another company, the path to achieving a salary increase at your current job may not feel as clear. That’s why we asked nine members of Young Entrepreneur Council to share their best tips for how to successfully negotiate a salary increase and why doing so can help you get the increase in pay you deserve.

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Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s about getting to the heart of your business and laying out the true driving force behind your company and all those who work within it. And while you may have an idea of the main “why” behind your business, writing a clear, well-thought-out mission statement may require some deeper reflection. To help, 11 members of Young Entrepreneur Council offer a few questions you can ask yourself to spark a more detailed, thorough or meaningful statement for your company mission that will stand the test of time.

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When you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently. Making the fact that you are a woman-owned business a powerful part of your brand identity not only will help you grow a loyal customer base, but it will also help you connect with your customers on the very issues and causes they care most about. But how can you make this part of your story stand out? Is an “About Me” page on your website enough? Here to share their insights, eight female entrepreneurs from Young Entrepreneur Council offer their best tips for making your “woman-owned” status a powerful part of your brand and the actions you can take to communicate your story with the business world at large.

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As a business owner, it’s easy to assume that you have to be a nonprofit in order to get involved in the world of philanthropy. However, your business doesn’t have to be centered around a particular cause in order to give back. By building a company culture that values generosity and doing good for the community, you can make a difference no matter what type of business you’re in. But how can you as a leader incorporate these kinds of values into your company culture? Here, nine business leaders from Young Entrepreneur Council offer their suggestions for easy ways businesses of any size can make philanthropy part of their company culture and the impact this has on your employees and your company overall.

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Obtaining more than one investor for your business can be a significant help when trying to finance all your endeavors. However, with more investors also comes more opinions, and not all your investors will be on the same page all of the time. This means finding ways to keep your investors happy, even when their opinions differ, is crucial to ensuring your business keeps running smoothly. But what’s the best way to do this? How can you avoid arguments or bad feelings when disputes occur? Below, 10 members of Young Entrepreneur Council share their insights as business leaders and offer their top tips for ensuring your investors are involved, happy and feel their opinions are being heard.

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New projects or initiatives can be exciting, but sometimes business leaders can be blinded by their own excitement and push forward even when things aren't going as planned. If you think this could be happening to you, it may be wise to reflect on any signs that could indicate a need to pause or stop a project altogether. To help get you started, nine business leaders from Young Entrepreneur Council list signs to look out for that will help you determine if you should pull back on (or completely halt) a project or initiative—even one you’re excited about.

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In their search for the best talent, many companies revolve their recruiting and hiring process around their ideal hire, often creating job descriptions with strict qualification requirements or interviews that change from candidate to candidate. While often done with the best of intentions, companies may unintentionally be biasing themselves against candidates who may not thrive in this kind of hiring process but who are otherwise well-suited to the role. To prevent this kind of unconscious bias, leaders can take certain steps that will help make the hiring process more equitable. To help, nine members of Young Entrepreneur Council sound off on the best practices for ensuring an equitable recruiting and hiring process for all and why it is so important to create.

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While not every day will be perfect in terms of motivation, if you discover your employees generally aren’t finding fulfillment or satisfaction in their work, it’s paramount you find a solution and help get them back to feeling their best as soon as possible. If you don’t, you risk your employees becoming burned out and unhappy, which could lead to them leaving your company in search of something more exciting. To prevent your staff from reaching that point, you’ll need to take a few key actions both before and after you notice a problem. According to the members of Young Entrepreneur Council, taking the following seven steps could ensure employee morale stays high and your staff feel both motivated and fulfilled on a regular basis.

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Every year, new graduates enter the workforce—each entering a different job market than the one before them. Navigating such a large change successfully can be difficult on one’s own, which is why it helps to consider the advice of those who have walked the same path before and who are achieving their goals. Here, 12 members of Young Entrepreneur Council consider their own journeys and offer up their best advice to new grads entering the workforce and looking to launch their own successful careers.

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Even the most successful business enterprises don't always get it right when they're hiring new talent.

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While the percentage of women-owned businesses in the United States is quickly approaching nearly half of all U.S. businesses, women in business still face many obstacles their male counterparts may not have to contend with, such as greater difficulties with securing funding and higher rates of workplace discrimination.  As women entrepreneurs themselves, the following members of Young Entrepreneur Council have experienced many of these hurdles and have overcome them in order to achieve success. Here, they each discuss one piece of advice they'd give to any young woman looking to start her own business and why they wish they had heard that advice when they first started out.

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Climbing the corporate ladder all the way to the top is a common goal of many high-achieving professionals. No matter which rung you’re on, there’s always steps you can take to help you achieve that goal. From building a positive track record to taking leadership development training, there are a number of ways you can build the skills and the experience necessary to succeed in the C-suite. Here, nine members of Young Entrepreneur Council share this advice and more, recommending some of the steps a professional can take now if they want to be a desirable future candidate for the C-suite and why doing these things will help set them up for success.

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Whether you're creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well. Thankfully, you don’t have to have a large budget to ensure high production value. Below, nine members of Young Entrepreneur Council each share one simple way any business can improve the quality of their videos and why each tactic works so well.

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Bringing on new hires to your team is always a gamble. While applications, resumes and interviews can help you make an educated decision about whether or not you think someone would be a good fit for your company, you never truly know until you hire them and they start working in their role. This is why a trial period can be a useful next step in the hiring process that can help you see how a candidate tackles real-life problems. However, to ensure a trial period is an effective test of a new hire's abilities and potential, you’ll want to strategize thoughtfully. To help, eight members of Young Entrepreneur Council share their best tips for designing an effective trial period so you—and the hire—get the most out of it.

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Ensuring your financial records are correct and organized is essential to the success of your business.

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Data can tell a business owner a lot about the decisions they should be making or the paths they should be following if they want to grow their business. However, with so many metrics to keep track of and so many variables at play at all times, understanding exactly what data to collect and what to do with it can be confusing, especially for new or inexperienced entrepreneurs.  Fortunately, the new year is the perfect time to reprioritize your efforts and map out new strategies for your data use in the coming months. To help, seven members of Young Entrepreneur Council discuss specific ways companies can use data to make smarter decisions and drive business in the new year—and how these efforts have helped their businesses too.

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Entrepreneurship is a journey filled with obstacles that every hopeful business owner must defeat if they want to prove they have what it takes to succeed in the business world. And while some obstacles are easier to overcome than others, there are those which can be lifelong hurdles entrepreneurs will need to work to climb in order to find true success and happiness.  To share their own insights into this journey, 10 members of Young Entrepreneur Council discuss the biggest hurdles most new entrepreneurs struggle to overcome, why and what they recommend doing to come out victorious on the other side.

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While you can never predict every possible outcome, the most likely financial futures are easy to identify with strong business books and an experienced financial team.

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When growing a business, it's best you focus on what you are good at, and leave all the back-office tasks to those who are best suited to handle those tasks.

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While the details of any single COO’s job description may vary from one company, or one industry, to the next, the role of the COO in an organization remains relatively constant.

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A negative mindset can be poisonous in the workplace. It can lower morale, decrease productivity and spread to other members of the team, leading to toxic work culture. As a leader, it's critical to have a positive mindset to effectively work through difficult situations and keep your team on the same page. Below, 12 members of Young Entrepreneur Council discuss how to exude more positivity at work and why these practices are especially crucial for those in leadership positions.

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Finding the perfect candidate to fill an open position is about so much more than choosing someone with the necessary skills and experience. While it's important to hire someone with the technical knowledge and expertise to get the job done well, it's equally as important to find someone who will fit into your company culture or be a positive influence on others.  When you're assessing candidates for a position, you can look for certain traits in addition to their level of experience that will help you make the right hire. Here, eight members of Young Entrepreneur Council discuss the top traits they have to see in a candidate before deciding to bring them on.

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If your company is in financial danger, meaning your liabilities are much greater than your assets, there are some strategic moves that can help you turn things around.  

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No matter what industry you're in or how tumultuous the market is, hiring the right people for your business is crucial for its success. The right fit needs to have the experience and expertise to perform tasks properly, but more importantly, their personality and values should align with those of the company. Hiring the wrong person to fill a position can cost your business time and revenue. Many factors need to be considered during the hiring process to ensure that you choose the right people to fill available positions within your organization. Here, seven professionals from Young Entrepreneur Council discuss the best ways to ensure you're hiring the right people for your business, even in today’s tight labor market.

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Determining the right price for a product or service is one of the most important elements in a business's formula for success. If the price is too low, you'll be losing out on well-deserved profits, but if the price is too high, you'll be losing out on potential customers and clients. There are several factors to take into consideration when setting a fair price for a product or service. To share insights into what these factors are and why they're important, nine professionals from Young Entrepreneur Council (YEC) answered the following question:

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Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve been doing throughout the course of the year, they could also benefit from receiving regular performance feedback.  Continued feedback allows employees to address any changes they should be making in their workflow, rather than finding out later on that they have been underperforming. However, it should be given in a way that employees feel encouraged to improve, rather than micro-managed.  Below, a panel of Young Entrepreneur Council members offered some creative ways to give regular performance feedback to key team members, even in a growing company.

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Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start. To learn more about methods that work, 14 successful entrepreneurs from Young Entrepreneur Council (YEC) shared their favorite recruiting tips for finding the best of the best.

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When your team is feeling uninspired, try these activities and initiatives designed to boost morale. High morale can ensure your team stays motivated and engaged through the "daily grind." From hosting virtual happy hours to organizing an escape room outing, the effects of team-building activities can strengthen the bonds between teammates and create unexpected benefits within the workplace. This more collaborative work culture can lead to a more diverse set of solutions leaders might not have anticipated. Below, 14 members of Young Entrepreneur Council shared their top-recommended team activities for keeping everyone motivated. Follow their suggestions to take a more proactive approach to company-wide team building, even when people feel stuck in a day-to-day rut.

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At one point or another, most professionals face a crossroads in their career. Whether they simply want to change jobs, pursue a different career path or still don't know what their true calling in life is, there are a lot of questions a person can ask themselves before choosing a direction. While there's something to be said for trusting your gut, it's wise to consider your options carefully and ask the right questions of yourself when trying to determine where to take your career next. To guide you, a panel of Young Entrepreneur Council members offered 10 key questions that can help you illuminate the correct "next step."

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Many business owners gravitate toward hiring in-house staff instead of bringing on a consultant or fractional resource mostly because they aren’t familiar with how the process works.

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Part of creating a successful team is getting them to buy in on your company’s mission, vision and goals. Those employees who do this are likely to develop an “ownership mindset” in which they feel that they have ownership over their responsibilities and outcomes and are more willing to do what is necessary to accomplish tasks. But getting every employee to feel this way can come with its own set of hurdles, so how can leaders encourage their team members to have an ownership mindset, no matter their job description? Below, nine members of Young Entrepreneur Council list some tips for leaders looking to achieve this very goal.

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As a leader, it’s important to ensure that every voice at your company is heard, no matter the size of the team. Barriers should be broken between upper and lower management, if they exist, to allow for the free flow of information and ideas. But it can still sometimes be difficult for lower-level employees to feel their ideas are being heard all the way at the top. Below, nine Young Entrepreneur Council members share specific steps leaders can implement to encourage the sharing of ideas across all levels of the organization.

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When assessing resources as we look toward optimization of our operations, the key is identifying interest.

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Happy staff equals happy clients.

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A strong manager can inspire loyalty and guide their team toward reaching their goals, helping the company reach new heights. Conversely, a manager who is ineffective or difficult to deal with can drive away talented employees, leading to high turnover rates and the subsequent loss of time and capital. That's why it's crucial for managers of all levels to focus not only on team deliverables and outcomes, but also on their own leadership skills as well. Below, eight members of Young Entrepreneur Council shared their best strategies for business leaders looking to help their managers succeed and retain more employees.

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The happiness of its employees can make all the difference in a company's success. The success of a business largely relies on growing sales, stellar customer service and, just as importantly, the positive attitude of its employees. Happy employees are likely more engaged, productive and willing to learn than unhappy ones. This means that team motivation and productivity can skyrocket under the right conditions, but how do you get your employees to that level? As a leader, it's important for you to promote the mental well-being of your employees if you want to see business thrive. Below, 14 members of Young Entrepreneur Council share the ways in which employers can help support the positive mental health of their employees and why it's so important to do.

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Success starts with building one small habit at a time. Some of the most successful people in the world swear by following a daily routine and building positive habits. When you focus your attention on building positive work habits, you'll notice things start to change. You'll be able to communicate better, tasks will feel less overwhelming and you'll be able to approach problems with a clear mind.  Sometimes building a small habit takes a lot of focus and effort, but it's well worth it for the success of your future. Here, 15 members of Young Entrepreneur Council share the positive work habits they have been cultivating and how those habits have helped them be more successful leaders.

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Many professionals have been fired from positions in the past. Getting fired from a job can be embarrassing and anxiety-inducing, especially when you have to explain the reason why you were let go to a potential new employer. While some employers won't bother to broach the subject, others could view the termination as a questionable part of a candidate’s work history unless the issue is brought out into the open and discussed with transparency and honesty. So how should a candidate approach this topic? Below, eight professionals from Young Entrepreneur Council offer some advice about how to discuss your previous job loss so that you won't dissuade a potential new employer from hiring you.

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Sometimes, even employees who have a track record of excellent work can have bad days. But when bad days become bad weeks or even months, leaders should take the time to investigate. However, because it could be a sensitive situation, it may be best to take it slow and follow a few key steps. Below, seven leaders from Young Entrepreneur Council discuss some of the first steps they'd recommend taking when trying to figure out why a normally high-performing employee is suddenly off their game and what you can do to help them get back on track.

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Right now, most businesses have less of a cash buffer.

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Invest in strengthening your HR team to get through these hard times.

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Having the right clients can make all the difference in your business’s success. Of course, finding those ideal clients isn’t always easy. You don’t want to be too selective and turn down a good business opportunity, but you also don’t want to overextend yourself for a client who won’t stick around in the long run. We asked members of Young Entrepreneur Council how they’ve managed to attract -- and more importantly, keep -- the right clients in their roster. Here are their best strategies.

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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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It’s easy to have an “always-on” mentality when you’re an entrepreneur. You own a business that depends on you to survive, so you never really get a day off – right? This attitude can be detrimental both to your business and to you as the owner. While you might feel uncomfortable or guilty taking time off, it’s essential to give yourself time to rest so you can come back strong and rejuvenated. Otherwise, you're likely to end up burning out and being a less effective leader. We spoke with members of Young Entrepreneur Council about their experiences with stepping away from their businesses for vacation. Here are some strategies they shared for feeling confident leaving your company in others’ capable hands while you’re taking much-needed time off.

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As a manager, you likely have a long list of responsibilities and many demands on your time. This may leave you with little time for unplanned meetings or additional questions from your team members, let alone time to complete your own work. Regardless of your workload, though, it’s vital to make yourself available to your employees. It not only ensures that everyone is able to carry out their daily tasks efficiently, but it also builds confidence and trust between you and your team members. Below, the members of Young Entrepreneur Council share 10 ways you can make yourself available to your team, no matter how busy you are.

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For many growing teams, in-person leadership conferences have been the go-to method for training and developing the organization's future leaders. In today's world, though, there's a lot of uncertainty around when these types of conferences might return. In the meantime, business leaders are finding other ways to encourage virtual or self-led leadership development among their staff members. We asked a panel of Young Entrepreneur Council members to recommend their most effective strategies for training leaders, even without in-person conferences. Here's what they had to say.

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Consider which roles can be outsourced, and clearly outline who is responsible for every task in your organization to be certain that you are optimizing your team during these difficult times.

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Business advisers have the potential to be instrumental to a company's success. Unfortunately, not all business advisers make a positive impact, and it's up to the entrepreneur to decide which adviser they want to work with. The selection process should be as rigorous as staff selection, but should mostly focus on the adviser's previous successes. Who were their past clients? How did those partnerships turn out? These questions set the stage for expectations and temper out personal feelings toward the adviser. Here, eight associates of Young Entrepreneur Council offer their best advice for choosing an adviser that would benefit one’s business.

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Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees. That's why we asked 16 professionals from Young Entrepreneur Council (YEC) the following question:

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Lean on your accounting team to assess business continuity and profitability

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Customer complaints are a necessary part of a business, but it can be discouraging to deal with them. A good leader knows how to look at customer complaints and extract the positives out of those disparaging comments. A skilled leader can take these complaints and turn them into a power to motivate and direct the business's positive growth. The truly gifted among us can turn these negative experiences on their heads, and use them to develop positive experiences for future customers. Below, seven professionals from Young Entrepreneur Council talk about how leaders can grow and improve their businesses by constructively using customer complaints.

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Winning a business or industry award can be a great honor for your business, as well as a highly effective PR opportunity. However, to be considered, you'll first need to submit an application to be reviewed by the award committee. To help you with this process, we asked the members of Young Entrepreneur Council the following question:

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Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate. Business communication deals with how the company interacts with clients including their overall branding promise. Naturally, a small company is likely to have a different approach to a larger one, simply because of the scale of the communication involved. We consulted 14 entrepreneurs from YEC to ask them about the best ways for a business to ensure that their communication scale keeps up with their business growth. Here's what they had to say.

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The right accounting team can help leaders avoid fear-based decisions by adding transparency and facts to the equation.

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Team members who feel connected to an organizational culture they helped create tend to be happier and more productive.

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When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff. We asked nine members of Young Entrepreneur Council to each share one word leaders often use, but shouldn't. Here are some key words and phrases to avoid as a manager, along with a few suggested terms to use instead.

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At times it can be difficult to turn off our emotions -- especially when it comes to separating personal feelings and work. While it’s perfectly normal to have negative feelings in the face of difficult work situations, wallowing in these emotions for too long can affect your job performance as well as your overall well-being. Whether you’re dealing with low confidence, adversity or rejection, building a thicker skin can help you make it through whatever professional challenges you're facing. Below, 10 members of Young Entrepreneur Council share some tips to help you brush off feelings of negativity and press onward.

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Having the right people do the right tasks at their respective levels can free up much-needed cash.

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Moving into the second quarter of the year, entrepreneurs should be well aware by now that the only way to ensure that their company gets more efficient is to examine its performance in the previous quarter and see where it can improve. Performance evaluation is much more than just assessments that focus on a small core of metrics. Gearing up for the second quarter relies on determining where the company dropped the ball in the first quarter. In dealing with strategic approaches, these seven members of Young Entrepreneur Council look at their own methods of determining their goals for the second quarter based on performance in the first and explain how their approach helps their teams gear up for a more productive quarter.

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Every business owner hopes to succeed in their venture. Access to the right resources plays a huge role in that success -- but barriers do still exist, especially for female entrepreneurs. Women in the business world often talk about the importance and benefits of supporting each other. That's why we asked the women of Young Entrepreneur Council how they tap into the right resources and lift up other female leaders in the process. Here's how they've achieved their own success, and helped their fellow female entrepreneurs do the same.

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Running a business is no easy feat, and with each new challenge that arises, an entrepreneur risks becoming buried under the weight of the responsibility. There's no way that an individual can stop the flood of responsibilities, so the only option that a new business owner has is to find an effective and efficient process for managing the situation. Some strategies designed to help leaders avoid being buried under the responsibilities of a business work far better than others, but it's challenging to know from a glance which ones are good and which ones aren't. These eight members of Young Entrepreneur Council look at the most effective strategies they use to avoid becoming a victim of their business's increasing demands.

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For a nonprofit to survive long-term, it is imperative that it makes some of the same financial decisions as a for-profit company, and that includes managing its budgets effectively.

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Like many business owners, you’re probably busy double-checking the difference between 1099 and W2 employees, considering how the new rulings will affect you and how best to make a seamless transition to W2 employees where necessary.

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The experience of the CFO has to be based on the company's future goals and not simply what happened historically.

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Remember, succession planning applies to unexpected emergencies in addition to retirement, so it's important to get started now.

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An economic downturn may be your opportunity to thrive, but you still need to be strategic about your decision-making. 

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Take the time to strengthen your balance sheet to ensure you have the ability to get financial assistance from investors.

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Remember, preparedness and prevention are the best medicine.

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How can you prevent late payments from putting your business at risk?

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Outsourcing has many benefits to help you weather a looming recession or streamline the production within your company.

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Being "busy" doesn’t always necessarily mean productive.

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You don’t want to be caught by surprise when the next recession happens.

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Implementing internal controls lowers the risk of fraud, errors and inefficiency in your accounting department and company as a whole.

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Believe in the product or service you are selling and its capacity to help others.

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Finding ways to cut costs is important, though going with the cheapest option isn’t always the answer.