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Matthew Capala

CEOAlphametic

Miami, FL

Member Since December 2014

Skills

Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

About

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.

Published content

expert panel

Feb 28, 2024

14 Ways to Boost Your Discoverability on Social Media

expert panel

As the online marketplace grows increasingly competitive, businesses must put in strategic effort to stand out from their competitors. Social media can serve as a powerful and cost-effective tool in achieving this goal by getting a brand's products and services in front of the right audience. To help small businesses make the most of their social media efforts, the members of Young Entrepreneur Council (YEC) answered the following question:

article

Communication is a pillar—if not the singular foundation of success—in business and in life.

13 Strategies For Offering Professional Development On A Budget

expert panel

When searching for the right company to join, hopeful job seekers often consider professional development opportunities to be a major incentive to apply. However, for businesses with budget limitations, providing employees with the best development opportunities can be a challenge. Fortunately, some savvy businesses have found ways to create a culture of continuous learning and employee growth without breaking the bank. To that end, 13 Young Entrepreneur Council members weigh in with their best budget-friendly strategies for employee professional development.

12 Questions To Ask Yourself Before Starting A Business In The New Year

expert panel

While some people may be resolving to start a new fitness routine or give up a bad habit in the new year, others may be hoping to start a business. The feeling of a fresh start and the boost of motivation the new year brings can be the catalyst necessary to finally take the leap into entrepreneurship. But, business ownership isn’t for everyone, and some aspiring entrepreneurs may be more excited about the idea of owning a business than they are about the sometimes tough realities that come along with it. To ensure you’re ready to take up the challenge, consider the following 12 questions as outlined by the members of Young Entrepreneur Council and determine if starting a business in 2024 is right for you.

Company details

Alphametic

Company bio

Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.

Industry

Marketing & Advertising

Area of focus

SEO
SEM
Digital Marketing

Company size

2 - 10